Related Hair Styling Reports
Sub-Saharan African Hair Styling Market
August 2011
TABLE OF CONTENTS TABLE OF CONTENTS 2
REPORT STRUCTURE 8
Use of quotes 9
SECTION 1: REPORT SUMMARY 10
TABLE 1.0 Salon hot tools market, data at a glance 10
TABLE 1.1 Salon market, data at a glance 10
Positive, but salons 10
A new iron age was created 11
Low value market 11
Top tool categories in salons 11
Straightening irons 11
TABLE 2 Hot hair tool brands, the market leaders in salons 11
Consolidated market segment 12
TABLE 3 Salon hot tools by category, and average replacement rates 12
TABLE 4 Salon tools, the percentage of salons that retail and clients who buy 12
Seasonal peaks 13
Change in level of retail is 13
Few want to invest .... 13
TABLE 5 Salon tools market, estimated by salon segments volume and value 13
TABLE 6 Salon tool retail, 14
Methodology of report 14
Date of publication 14
Currency 14
SECTION 2: HOT TOOLS IN SALONS, MARKET SIZE AND SALES VARIATIONS 15
Introduction and summary 15
TABLE 7 Salon hot tools market, volume and value, at a glance 15
TABLE 8 Salon sales of tools, variations (2009 to 2011) 15
Salons on their sales performance (quotes) 16
Retail softened 16
TABLE 9 Salon hot tools market, estimated number of tools for salon use (units) 16
Averages not useful to estimate salon retail 16
The percentage of salons that retail hot tools and the percentage of salon clients who buy 17
Why salons retail tools 17
SECTION 3: SALON HOT TOOLS MARKET AND REPLACEMENT RATES 18
Introduction and summary 18
TABLE 10 The three top categories of tools, ranked salon use and salon retail 18
Quotes on curling irons 18
TABLE 11 Number of tools used by category, per stylist and Canada total 19
TABLE 12 Frequency of replacement of salon tools, by category (months) 19
TABLE 13 Replacement rates reported by experts 20
Actual replacement rates (at-home stylists, and consumers) 20
Client purchases, new or replacement? 20
TABLE 14 Replacement rates, current and historical, and by tool’s country of origin 20
Quality determines replacement rates – but not always 21
Replacement rates increase 21
It’s how you take care of tools 21
SECTION 4: SALON HOT TOOLS MARKET SEGMENTS QUANTIFIED AND QUALIFIED 22
Introduction and summary 22
TABLE 15 Salon tools market in salon segments (volume and value) 22
The “styling and tool intensive” salons 22
Upmarket salons and special occasion styling 23
Tools one of many styling methods in salons 23
Number of tools per stylist in styling intensive salons 23
Shared tools 23
At-home hairstylists 24
SECTION 5: MARKET UPDATE, AND GOING FORWARD 25
Introduction and summary 25
TABLE 16 Positive drivers of the hot styling tools market 25
Fundamentals are strong 25
Upmarket clients a barometer 25
Demographics and diversity of types of hair 26
Add value to time in the new “iron age” 26
Tools are 26
Hair styling ........... with exacting grooming standards 26
Tools the game changers in styling 27
Fast to express styling 27
Versatile styling tools 27
Quotes from stylists 27
SECTION 6: LEADING MANUFACTURERS OF TOOLS USED IN SALONS 28
Introduction and summary 28
TABLE 17 Hot tools in salons, data on brands at a glance 28
TABLE 18 Hot hair tools the market leaders (x names) 28
New brands not making an impression 29
TABLE 19 Hot hair tools other brands (xnames) 29
Own labels 29
TABLE 20 Hot hair tools the market leaders all categories (x names) 30
Unranked 30
TABLE 21 Hot hair tools the market leaders, curl category (x names) 30
Unranked 30
TABLE 22 Hot hair tools the market leaders, by “other” category (x names) 31
TABLE 23 Hot hair tools, the leaders in salon retail (selected salons) 31
SECTION 7: SALON HOT TOOLS PURCHASING CHANNELS 32
Introduction and summary 32
Where salons buy hot tools, distribution channels 32
The decision makers in salons (who selects the brand) 32
Home stylists and booth renters 33
SECTION 8: HOT TOOLS PURCHASING CRITERIA 34
Introduction and summary 34
TABLE 24 Key tool purchasing criteria applied by salons and their consumers 34
Motivation for purchase: 1 34
Motivation for purchase: 2 35
TABLE 25 Technology and design features that drive sales 35
New technology a major leap 35
High temperature 35
Controls and other design features 35
Praise for a brand 35
TABLE 26 How styling methods and tools impact on salon numbers 36
TABLE 27 Hair tools, the safety list 36
Safe styling 36
High risk hair styling and health warning(s) 37
Tools reduce ...... 37
Tool hygiene and ....... 37
TABLE 28 Hair tools, ........ 38
Hair tools disposal and recycling 38
Tools and products, water use 38
TABLE 29 Number of times styling tools and product used in salon and at home 38
SECTION 9: CLIENTS WHO BUY TOOLS IN SALONS (PROFILES AND PURCHASING CRITERIA) AND HOW SALONS SELL 39
Introduction and summary 39
The percentage of clients who buy tools in salons 39
TABLE 30 Profile of tool buyers in salons 39
Gifting and seasonal sales 40
Tools buyers and the DIY generation 40
The older generation salon clients 40
Role of stylist recommendation 40 When and why stylists recommend a tool 40
Stylists know what their clients want 41
TABLE 31 Key words –– what women tell stylists they want from tools 41
SECTION 10: HOT TOOLS, THE MARKET SEGMENTS AND EXAMPLES OF PRICES IN DIFFERENT SEGMENTS 42
Introduction and summary 42
TABLE 32 Brands by market segment (stylists’ perception) 42
TABLE 33 Salon tools market and price points in different segments 42
Retailers 42
The celebrity status, ...tools 43
TABLE 34 Market share (percentage) in salons of premium tool brand 43
TABLE 35 Salon tools market, the percentage of premium priced tools 43
TABLE 36 Hair tool prices by brand, examples from retailer 44
TABLE 37 Price differentials for genuine and counterfeit tools 44
SECTION 11: THE HOT TOOL MARKET NEGATIVES 45
Introduction and summary 45
TABLE 38 Barriers and market negatives 45
Why stylists can be reluctant to retail tools 45 Stylists, the reluctant ... 46
Big ticket items 46
Stylists free advice but ... 46
Salons and competing online (quotes) 46
Robberies 47
The grey market in tools is ... 47
Diverted tools and warranty .... 47
Problems with sub standard tools 47
The casual traders and counterfeits 48
Seizures of counterfeit irons 48
Benchmark for counterfeit market size 48
Cost of counterfeit to companies ( x examples) 48 SECTION 12: HAIRSTYLES AND TECHNIQUES THAT ARE CURRENTLY POPULAR 49
Introduction and summary 49
TABLE 39 Cutting edge hairstyles summer 2011 49
Cutting edge 49
A new style on the streets 49
Trend setting cities 50
Celebrity culture good for ... 50
Quotes from stylists on the influence of celebrity culture 50
When straight hair become x hair 50
SECTION 13: IN-SALON RETAIL OF TOOLS IN CANADA 51
Introduction and summary 51
Tools as a percentage of salon retail 51
Dramatic growth possible? 51
TABLE 40 Retail as percentage of sales in different types / sizes of salons 52
Global industry benchmark data retail in large chains 52
TABLE 41 Sales of tools by category for at home use (units per annum) 52
TABLE 42 Tool categories and unit sales in salons per year 53 TABLE 43 Retail categories of products and tools stocked by salons 53
Category 53
SECTION 14: HOT TOOLS MANUFACTURERS, COMPANY NAMES AND PROFILES 54
TABLE 44 Companies identified in the Canadian hair tools market (x names) 54
Comments on brands (alphabetical order) 54
SECTION 15: SALON COMPANIES, NAMES AND PROFILES 57
TABLE 45 Leading salon chains (x names) 57
TABLE 45 Leading salon chains (continued) 58
TABLE 46 Prestige and celebrity salons in Canada (x names) 59
Markers of the prestige salon 59
Membership of .... 60
Peer validation 60
SECTION 16: SALON COMPANIES AND PROFILES AND COMMENTS 61
Comments on salons in Canada (alphabetical order) 61
TABLE 47 x salon trademarks – North America 62
SECTION 17: DATA AND METHODOLOGY 64
Introduction and summary 64
TABLE 48 Profiles of salon companies interviewed 64
TABLE 49 Profile of salon companies interviewed distribution by units operated 65
TABLE 50 Profile of salon companies interviewed distribution by staff per unit 65
TABLE 51 Profile of salon companies interviewed distribution by geography 65
Province 65
TABLE 52 Profile of salon companies interviewed, starting price of a blow-dry 66
SECTION 18: SUPPORT DATA SALON HOT TOOLS MARKET 67
TABLE 53 Canada, cosmetics and personal care and sales beauty supply stores 67
TABLE 54 Canadian household spending on electric hair-styling and personal care appliances 67
TABLE 55 Cost of goods sold (COGS) as percentage of salon operating expenses 68
Industry benchmark cost of goods, as a percentage of salon expenses 68
TABLE 56 Numbers of hair stylists and barbers Canada 68
Hair and beauty salon sector (National Occupational Classification) 68
Deregulation of personal care services sector 69
TABLE 57 Salon employment profile 69
TABLE 58 Value of the hair and beauty (personal care) services market Canada 2004 to 2013 70
TABLE 59 Client numbers Canada salon chain (month) 70
TABLE 60 Personal care services value Canada ($) by province 2007 to 2009 71
TABLE 61 Personal care services market Canada (percentage change) province 71
SECTION 19: COUNTRY DATA (CANADA) 72
TABLE 62 Canada data, population and labour force 72
Canada household numbers 72
Table 63 Canada population by gender and age structure (2011) 72
Table 64 Top Canadian cities ranked by population 73
SECTION 20: GLOSSARY OF TERMS 74
Symbols used in tables 74
Report formats 74
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS and ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 75
Table of Contents
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Report Series
Sub-Saharan African Hair Styling Market
Hot Tools Hair Styling Market Canada 2011
August 2011
TABLE OF CONTENTS TABLE OF CONTENTS 2
REPORT STRUCTURE 8
Use of quotes 9
SECTION 1: REPORT SUMMARY 10
TABLE 1.0 Salon hot tools market, data at a glance 10
TABLE 1.1 Salon market, data at a glance 10
Positive, but salons 10
A new iron age was created 11
Low value market 11
Top tool categories in salons 11
Straightening irons 11
TABLE 2 Hot hair tool brands, the market leaders in salons 11
Consolidated market segment 12
TABLE 3 Salon hot tools by category, and average replacement rates 12
TABLE 4 Salon tools, the percentage of salons that retail and clients who buy 12
Seasonal peaks 13
Change in level of retail is 13
Few want to invest .... 13
TABLE 5 Salon tools market, estimated by salon segments volume and value 13
TABLE 6 Salon tool retail, 14
Methodology of report 14
Date of publication 14
Currency 14
SECTION 2: HOT TOOLS IN SALONS, MARKET SIZE AND SALES VARIATIONS 15
Introduction and summary 15
TABLE 7 Salon hot tools market, volume and value, at a glance 15
TABLE 8 Salon sales of tools, variations (2009 to 2011) 15
Salons on their sales performance (quotes) 16
Retail softened 16
TABLE 9 Salon hot tools market, estimated number of tools for salon use (units) 16
Averages not useful to estimate salon retail 16
The percentage of salons that retail hot tools and the percentage of salon clients who buy 17
Why salons retail tools 17
SECTION 3: SALON HOT TOOLS MARKET AND REPLACEMENT RATES 18
Introduction and summary 18
TABLE 10 The three top categories of tools, ranked salon use and salon retail 18
Quotes on curling irons 18
TABLE 11 Number of tools used by category, per stylist and Canada total 19
TABLE 12 Frequency of replacement of salon tools, by category (months) 19
TABLE 13 Replacement rates reported by experts 20
Actual replacement rates (at-home stylists, and consumers) 20
Client purchases, new or replacement? 20
TABLE 14 Replacement rates, current and historical, and by tool’s country of origin 20
Quality determines replacement rates – but not always 21
Replacement rates increase 21
It’s how you take care of tools 21
SECTION 4: SALON HOT TOOLS MARKET SEGMENTS QUANTIFIED AND QUALIFIED 22
Introduction and summary 22
TABLE 15 Salon tools market in salon segments (volume and value) 22
The “styling and tool intensive” salons 22
Upmarket salons and special occasion styling 23
Tools one of many styling methods in salons 23
Number of tools per stylist in styling intensive salons 23
Shared tools 23
At-home hairstylists 24
SECTION 5: MARKET UPDATE, AND GOING FORWARD 25
Introduction and summary 25
TABLE 16 Positive drivers of the hot styling tools market 25
Fundamentals are strong 25
Upmarket clients a barometer 25
Demographics and diversity of types of hair 26
Add value to time in the new “iron age” 26
Tools are 26
Hair styling ........... with exacting grooming standards 26
Tools the game changers in styling 27
Fast to express styling 27
Versatile styling tools 27
Quotes from stylists 27
SECTION 6: LEADING MANUFACTURERS OF TOOLS USED IN SALONS 28
Introduction and summary 28
TABLE 17 Hot tools in salons, data on brands at a glance 28
TABLE 18 Hot hair tools the market leaders (x names) 28
New brands not making an impression 29
TABLE 19 Hot hair tools other brands (xnames) 29
Own labels 29
TABLE 20 Hot hair tools the market leaders all categories (x names) 30
Unranked 30
TABLE 21 Hot hair tools the market leaders, curl category (x names) 30
Unranked 30
TABLE 22 Hot hair tools the market leaders, by “other” category (x names) 31
TABLE 23 Hot hair tools, the leaders in salon retail (selected salons) 31
SECTION 7: SALON HOT TOOLS PURCHASING CHANNELS 32
Introduction and summary 32
Where salons buy hot tools, distribution channels 32
The decision makers in salons (who selects the brand) 32
Home stylists and booth renters 33
SECTION 8: HOT TOOLS PURCHASING CRITERIA 34
Introduction and summary 34
TABLE 24 Key tool purchasing criteria applied by salons and their consumers 34
Motivation for purchase: 1 34
Motivation for purchase: 2 35
TABLE 25 Technology and design features that drive sales 35
New technology a major leap 35
High temperature 35
Controls and other design features 35
Praise for a brand 35
TABLE 26 How styling methods and tools impact on salon numbers 36
TABLE 27 Hair tools, the safety list 36
Safe styling 36
High risk hair styling and health warning(s) 37
Tools reduce ...... 37
Tool hygiene and ....... 37
TABLE 28 Hair tools, ........ 38
Hair tools disposal and recycling 38
Tools and products, water use 38
TABLE 29 Number of times styling tools and product used in salon and at home 38
SECTION 9: CLIENTS WHO BUY TOOLS IN SALONS (PROFILES AND PURCHASING CRITERIA) AND HOW SALONS SELL 39
Introduction and summary 39
The percentage of clients who buy tools in salons 39
TABLE 30 Profile of tool buyers in salons 39
Gifting and seasonal sales 40
Tools buyers and the DIY generation 40
The older generation salon clients 40
Role of stylist recommendation 40 When and why stylists recommend a tool 40
Stylists know what their clients want 41
TABLE 31 Key words –– what women tell stylists they want from tools 41
SECTION 10: HOT TOOLS, THE MARKET SEGMENTS AND EXAMPLES OF PRICES IN DIFFERENT SEGMENTS 42
Introduction and summary 42
TABLE 32 Brands by market segment (stylists’ perception) 42
TABLE 33 Salon tools market and price points in different segments 42
Retailers 42
The celebrity status, ...tools 43
TABLE 34 Market share (percentage) in salons of premium tool brand 43
TABLE 35 Salon tools market, the percentage of premium priced tools 43
TABLE 36 Hair tool prices by brand, examples from retailer 44
TABLE 37 Price differentials for genuine and counterfeit tools 44
SECTION 11: THE HOT TOOL MARKET NEGATIVES 45
Introduction and summary 45
TABLE 38 Barriers and market negatives 45
Why stylists can be reluctant to retail tools 45 Stylists, the reluctant ... 46
Big ticket items 46
Stylists free advice but ... 46
Salons and competing online (quotes) 46
Robberies 47
The grey market in tools is ... 47
Diverted tools and warranty .... 47
Problems with sub standard tools 47
The casual traders and counterfeits 48
Seizures of counterfeit irons 48
Benchmark for counterfeit market size 48
Cost of counterfeit to companies ( x examples) 48 SECTION 12: HAIRSTYLES AND TECHNIQUES THAT ARE CURRENTLY POPULAR 49
Introduction and summary 49
TABLE 39 Cutting edge hairstyles summer 2011 49
Cutting edge 49
A new style on the streets 49
Trend setting cities 50
Celebrity culture good for ... 50
Quotes from stylists on the influence of celebrity culture 50
When straight hair become x hair 50
SECTION 13: IN-SALON RETAIL OF TOOLS IN CANADA 51
Introduction and summary 51
Tools as a percentage of salon retail 51
Dramatic growth possible? 51
TABLE 40 Retail as percentage of sales in different types / sizes of salons 52
Global industry benchmark data retail in large chains 52
TABLE 41 Sales of tools by category for at home use (units per annum) 52
TABLE 42 Tool categories and unit sales in salons per year 53 TABLE 43 Retail categories of products and tools stocked by salons 53
Category 53
SECTION 14: HOT TOOLS MANUFACTURERS, COMPANY NAMES AND PROFILES 54
TABLE 44 Companies identified in the Canadian hair tools market (x names) 54
Comments on brands (alphabetical order) 54
SECTION 15: SALON COMPANIES, NAMES AND PROFILES 57
TABLE 45 Leading salon chains (x names) 57
TABLE 45 Leading salon chains (continued) 58
TABLE 46 Prestige and celebrity salons in Canada (x names) 59
Markers of the prestige salon 59
Membership of .... 60
Peer validation 60
SECTION 16: SALON COMPANIES AND PROFILES AND COMMENTS 61
Comments on salons in Canada (alphabetical order) 61
TABLE 47 x salon trademarks – North America 62
SECTION 17: DATA AND METHODOLOGY 64
Introduction and summary 64
TABLE 48 Profiles of salon companies interviewed 64
TABLE 49 Profile of salon companies interviewed distribution by units operated 65
TABLE 50 Profile of salon companies interviewed distribution by staff per unit 65
TABLE 51 Profile of salon companies interviewed distribution by geography 65
Province 65
TABLE 52 Profile of salon companies interviewed, starting price of a blow-dry 66
SECTION 18: SUPPORT DATA SALON HOT TOOLS MARKET 67
TABLE 53 Canada, cosmetics and personal care and sales beauty supply stores 67
TABLE 54 Canadian household spending on electric hair-styling and personal care appliances 67
TABLE 55 Cost of goods sold (COGS) as percentage of salon operating expenses 68
Industry benchmark cost of goods, as a percentage of salon expenses 68
TABLE 56 Numbers of hair stylists and barbers Canada 68
Hair and beauty salon sector (National Occupational Classification) 68
Deregulation of personal care services sector 69
TABLE 57 Salon employment profile 69
TABLE 58 Value of the hair and beauty (personal care) services market Canada 2004 to 2013 70
TABLE 59 Client numbers Canada salon chain (month) 70
TABLE 60 Personal care services value Canada ($) by province 2007 to 2009 71
TABLE 61 Personal care services market Canada (percentage change) province 71
SECTION 19: COUNTRY DATA (CANADA) 72
TABLE 62 Canada data, population and labour force 72
Canada household numbers 72
Table 63 Canada population by gender and age structure (2011) 72
Table 64 Top Canadian cities ranked by population 73
SECTION 20: GLOSSARY OF TERMS 74
Symbols used in tables 74
Report formats 74
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS and ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 75
Table of Contents
Buy This Report
Report Series