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UK Beauty Technology Market 2013

March 2013

SECTION 1, REPORT STRUCTURE 5
SECTION 2, SUMMARY 6
TABLE 1 The beauty technology market, in numbers 6
TABLE 2 Market by technology category (as % of spas with the technology) 6
TABLE 3 Brand leaders (x names) 7
TABLE 4 Market segments (% of A, B, and C) 7
Key points 7
Spa beauty technology market is very x 8
The technology that spas own 8
The complicated peeling category 8
Penetration rates compared UK and US spas 8
Technology is one “big” category for spas 8
Versatile machines 9
Beauty technology must compete with medicals 9
At home machines put pressure on spas 9
Fragmented market 9
Methodology and spas represented in this report 10
Style note 10
Date of publication 10
SECTION 3, BUSINESS ACTUALITIES, THE LEADING BEAUTY TECHNOLOGY 11
Introduction and summary 11
TABLE 5 The most popular beauty technology 11
TABLE 6 Technology categories – professional and retail 11
TABLE 7 Beauty technology usage by spa treatment 12
Microdermabrasion (MDA) 12
Facials and the technology used 12
Hair removal 12
Peeling treatments 12
Cleansing brushes 13
Body shaping 13
TABLE 8 Beauty technology the number of devices per spa unit 13
Variables that determine the numbers of machines in a spa 13
TABLE 9 Purchasing plans of spas interviewed 13
TABLE 10 Beauty problem(s) best solved by technology 14
Professional skills optimise technology outcomes 14
TABLE 11 Most innovative technology by technology/treatment category 15
Versatile and portable machines 15
Innovations that allow beauty to compete with the medical 15
Innovations in at home machines put pressure on spas 16
SECTION 4, BEAUTY TECHNOLOGY COMPANIES AND BRANDS 17
Introduction and summary 17
TABLE 12 Technology companies the numbers of competitors 17
Fragmented market in the UK 17
Technology too many to x 17
TABLE 13 Technology brand rankings national level – 1st 2nd leagues (x names) 18
TABLE 14 Most innovative technology brands 18
Commonalities of the brands / machines noted as innovative 19
Innovation understood as alternative to “medical” beauty 19
Versatile and portable, brands noted 19
TABLE 15 Technology brands at spa level (x names) 20
Series that follows sets out … 20
TABLE 16 Technology brand rankings – peels and related (x name) 21
Brands of products using in peeling 21
TABLE 17 Technology brand rankings – microdermabrasion (x names) 21
TABLE 18 Technology brand rankings – laser (x names) 22
TABLE 19 Technology brand rankings – IPL (x names) 22
TABLE 20 Technology brand rankings – other body shaping (x names) 23
TABLE 21 Technology brand rankings – retail and at home (x names) 23
Devices used at home / Brands sold to clients in spas 23
SECTION 5, BRAND PERFORMANCE 24
Introduction and summary 24
Spa concerns about beauty devices 24
TABLE 22 The top brands and key selling points – peels (x names) 24
TABLE 23 The top brands and key selling points – microdermabrasion 24
TABLE 24 The top brands and key selling points – hair removal 25
TABLE 25 The top brands and key selling points – laser, IPL, LED (x names) 26
Brands in hair removal 26
Laser brands 26
TABLE 26 The top brands and key selling points – cleansing brushes (x name) 27
SECTION 6, BUSINESS ACTUALITIES, SELLING STRATEGIES IN SPAS 28
Introduction and summary 28
TABLE 27 Sales strategies for technology - arguments made in / by spa 28
TABLE 28 Sales strategies for technology - drivers external to spa 28
The spa consultation is key 28
Superior outcomes are a selling point 29
Seeing is believing (before and after visuals / x reviews) 29
The “Tripadvisor” for spas 29
The spa formula that sells beauty 29
Differentiate from “legacy” beauty 29
TABLE 29 Barriers to consumer use of technology based beauty treatments 30
Costs and unwanted outcomes 30
Fear of lasers 30
SECTION 7, BUSINESS ACTUALITIES, CONSUMER PROFILES AND CONSUMPTION PATTERNS 31
Introduction and summary 31
TABLE 30 Client segments most open to technology based beauty treatments 31
Hair removal and peels 31
TABLE 31 Technology based beauty, numbers of sessions recommended 31
Many sessions 31
Packages generate most sales 32
SECTION 8, METHODOLOGY 33
Introduction and summary 33
Research Stages 33
SECTION 9, PROFILES OF MARKET EXPERTS INTERVIEWED 34
TABLE 32 Profile of experts interviewed 34
The market share of the experts 34
Local, regional and national (and international) perspective 34
Beauty expertise 34
Industry recognition 34
Reference points for spas in the UK 34
SECTION 10, APPENDIX A, COMPANIES AND BRANDS IDENTIFED 35
TABLE 33 Technology brand profiles (alphabetical order) (x names) 35
SECTION 11, APPENDIX 2, SPA PRACTITIONERS AND BUSINESSES 36
TABLE 34 Beauty technology practitioners and businesses profiled (x names) 36
SECTION 12, APPENDIX 3, SUMMARY PROFILE SPA MARKET IN THE UK 37
TABLE 35 The market in numbers 37
TABLE 36 The salon/spa market segmented by price point (%) 37
What is included in the count? 37
SECTION 13, APPENDIX 4, CALCULATIONS 38
Introduction and summary 38
Basis of estimated market size 38
TABLE 37 Scoping the market, penetration of devices by spa segment 38
TABLE 38 Calculations, size of the technology market in the spa channel 39
INDEX OF NAMES, BRANDS, AND COMPANIES, 40
DIAGONAL REPORTS STATEMENT 42
Disclaimer 42


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