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Spa Market UK 2011
(DAY SPAS, BEAUTY, PAMPERING, WELLNESS
October 2011
TABLE The UK spa market data glance 9
Spas pioneer new categories and new consumer priorities 9
TABLE The three pillars of the spa market 9
Pampering –– Relax body and mind 9
New treatment categories 10
From zero to ... 10 From sleaze to .... 10
New categories of products 10
TABLE Three spa pillars bridge the ...... 11
BEAUTY 11
PAMPERING 11
WELLNESS 11
UK uniquely innovative 11
Going forward –– pampering, massage and wellnes 11
Going forward –– beauty 12
Going forward –– packages not single treatments 12
Currency 12
Date of publication 12
SECTION TREND SETTING SPAS AND THEIR CONSUMERS
SHAPE NEW BEAUTY AND WELLNESS PRIORITIES 13
Introduction and summary 13
What do spa clients want? A major omission suggests new priorities 13
Spas a new lifestyle 13
New priorities change the question being asked 13
Wellness in holistic healing temples (quote) 14
London spas showcase the future 14
TABLE The Best in Class spas in London experts’ picks 15
London spas size and composition of the population 15
The “affluents” and the “determined” 15
London attracts diverse clientele, including .. 16
Tourists, travelers and shoppers 16
London 2012 Olympics 16
SECTION SPA BUSINESS ACTUALITIES, SALES VARIATIONS CURRENT AND FORECAST 18
Introduction / summary 18
TABLE Sales variations in day spas and hotel spas, 2010 to 2014 18
Sales variations, forecast and historical 18
Sales variations, by spa type 19
Spas (quotes) 19
Spa escapism 19
Spas invest to maintain quality 19
Location specific performance 19
No competition 20
TABLE Spa sales trends, the seasonal highs and low 20
Trends in the winter 20
Trends in the summer months 20
SECTION SPA BUSINESS ACTUALITIES, THE TOP SOURCES OF REVENUES 22
Introduction and summary 22
TABLE Spa revenues, (%) from treatments and from product retail 22
TABLE Wellness and beauty menus as (%) of revenues in spas 22
Wellness more upmarket? 23
TABLE The treatments most commonly offered by spas 23
Data discrepancies / Business actualities do not fit into inherited categories 23
Tracking income from gift certificates 24
SECTION SPA BUSINESS ACTUALITIES TOP TREATMENTS, MASSAGE AND BODY CARE 25
Introduction and summary 25
TABLE Massage, and other body business, summary 25
Rise of massage from sleaze 25
TABLE The best selling massage therapies 26
The deep tissue (Swedish) massage 26
Massage techniques from the West and the East 26
Massage for women 26
Massage for men 27
TABLE The solutions that massage therapies deliver 27
Stress and beauty 27
Only customized massages 27
TABLE Massages ranked (%) full body and partial body 28
Sales trends, partial body massages 28
The lunchtime and the shopper’s massage? 28
No undressing is attractive 28
Massage and stress relief (quotes) 28
Opportunities in massage 29 The latest massage therapies (quotes) 29
TABLE Body beauty and body care business, summary 30
Blurring of beauty and wellness 30
TABLE Body care treatment packages (examples) 30
TABLE Spa body treatments (%) from wraps, scrubs, and massages 31
Body shaping treatments 31
SECTION SPA BUSINESS ACTUALITIES, BEAUTY AND FACE TREATMENTS 32
Introduction and summary 32
TABLE The top beauty treatments in spas, data summary 32
TABLE Face care, the top rituals/purposes 32
Facials for shoppers 32
TABLE Facials as a % of business in spas 33
Big spas, big sales of ... 33
Anti ageing facials, % of spa business 33
TABLE Facials as a % of spa business and the brands used 33
TABLE Anti ageing facials (AAF), the top protocols 34
TABLE The cleansing facials, top protocols 34
TABLE The cleansing facials, the spa sequence 34
Facial rituals 34
TABLE Facials, high tech and medicalised 35
Some forbidden beauty 35
SECTION SPA BUSINESS ACTUALITIES, MANICURES, ETC. 36
Introduction and summary 36
TABLE Nail and other beauty treatments in spas, data summary 36
Manicure and nail business in spas 36
Hair removal business in spas 36
Laser hair business in spas 37
Starter and maintenance Brazilians 37
Tanning business in spas 37
SECTION SPA BUSINESS ACTUALITIES, CONSUMER PROFILES AND ATTITUDES TO SPA SPENDING 38
Introduction and summary 38
TABLE consumer segments in spas, summary profile 38
Gender of clients 38
Working women 38
Everyone with the money 39
The spas where extravagant spenders are ... 39
Consumer attitude to spending in spas in 2011? 39
Managers describe the extravagant spenders 39
Selecting wisely to maximize experience 39
SECTION BUSINESS ACTUALITIES PRODUCT RETAIL AND HOMECARE 40 Introduction and summary 40
TABLE Revenues (%) product retail, summary 40
Spas with higher retail than industry average 40
Stock up in London 40
TABLE Spa retail (%) from skincare lines 40
Yoga retail 41
TABLE Drivers of retail sales in spas 41
Smell, taste, and test quality 41
Convenience and privacy 41
Luxury on demand 42
Retail avoids rigmarole 42
Driving recommendations in spas 42
SECTION GOING FORWARD AND CONCLUSIONS SPA THERAPIES 43
Introduction and summary 43
TABLE The best and worst performing categories in beauty and wellness 43
TABLE Unmet consumer beauty and wellness needs 44
Wellness or quality of life enhancement 44
Women specific therapies 44
Therapies to attract men 44
Spa sociability 44
Sleep deprived 45
Clients and time 45
TABLE The new lifestyle menu 45
DIFM Fitness 45
Yoga and Reiki 46
SECTION BEYOND AND OUTSIDE THE SPA MARKET 47
Introduction and summary 47
TABLE Beauty provision, traditional and high tech 47
Pace of growth 47
Forecasts made in 2006 borne out 47
Barriers to entry 48
Cost of equipment significant entry barrier 48
Sales in multiples and large companies 48
Business in largest clinics is ... 48
A few large companies ...... 49
Multiples target ..... 49
Companies of unprecedented size in beauty provision 49
Biggest retailers adopt and adapt spas’ selling strengths 49
SECTION SPA BUSINESS ACTUALITIES, BRANDS 51
Introduction and summary 51
TABLE … brands 51
TABLE Brands in bodycare (x names) and face care (x names) 52
Product houses, own labels (bespoke) 52
TABLE Brands noted as new or innovative (x names) 52
TABLE Spa criteria to select / drop a brand 53
Practices that maintain brand exclusivity 53
Professional only brands 53
Exclusivity 54
SECTION SPA BUSINESS ACTUALITIES PRICES 55
Introduction and summary 55
Pricing 55
TABLE Prices, facials examples by status of therapist 55
TABLE Prices of injectables and Botox 55
TABLE Prices of peels (package of 6) 55
TABLE Prices fillers for facial lines, facial augmentation 56
TABLE Prices laser hair removal per sessions 56
TABLE Prices laser lipo and body 56
SECTION BUSINESS ACTUALITIES SPA PRICES, AND THE IMPACT OF THE ONLINE 58
Introduction and summary 58
Pricing and online discounts 58
On line deals blur carefully wrought segments 58
SECTION COMPANY PROFILES, PRODUCT MANUFACTURERS 60
TABLE Company and brands identified (X names) 60
Experts comments on brands (alphabetical order) 61
SECTION COMPANY PROFILES SPA OPERATORS (DAY SPAS) 62
TABLE Spa companies, and the largest chains(*) identified (X names) 62
Spa company (units UK) 62
TABLE Spa companies hotels identified (?X 20 names) 63
Spa company 63
TABLE Health clubs, and leisure clubs identified (?X names) 64
Health clubs 64
Comments on spa companies and retailers (alphabetical order) 65
TABLE Beauty retailers beauty counter assistants 66
Company 66
SECTION SUPPORT DATA BEAUTY AND WELLNESS MARKET UK 68
Introduction and summary 68
Estimating spa numbers 68
TABLE The UK beauty/wellness universe, units and revenues –– by business type 69
Data provided as approximations of scale 69
TABLE The beauty salon/day spa market data at a glance 70
The UK and the USA compared 70
Industry counts 70
TABLE The beauty salon / day spa market (2010) 71
Facility based units 71
TABLE Beauty salon/day spa market segmentation (A, B and C) 71
Definition of spa segment A 72
Definition of spa segment B 72
The C segment and the ..... 72
The spa market in hotels and H&F clubs 72
A spa OR a treatment room, a solarium, or a sauna? 72
TABLE Most spas in .... 73
TABLE UK hotel sector (%) by type of business 73
TABLE The H&F club sector, quantified (units and revenues) 73
TABLE Revenues in different segments of the CAM market in the UK 74
The top five CAM therapies 74
TABLE The top 20 acupuncture procedures in the UK 74
Support data aesthetic procedures (invasive and non invasive) 75
TABLE The non-invasive aesthetic procedures market, summary of data 75
Numbers professionals with provision rights (non-invasive aesthetic procedures) 75
Huge difference in the skill and expertise of providers 75
Speed of growth, A regulatory mess 76
Voluntary 76
Statutory 77
Insurers and compliance 77
SECTION RECOGNITION SCHEMES IN BEAUTY AND WELLNESS 78
Recognition (awards and peer judgement) 78
Recognition (CAM Clinic of the Year) 79
Recognition aesthetic procedures 79
SECTION METHODOLGOY 80
TABLE Description of participating companies 80
SECTION COUNTRY DATA UK 81
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL) 82
Summary
Beauty Report Series
Buy This Report
Shopper Insight New Beauty Buyer 2012 and Beyond
Medicalised Wellness Market
Chinese Medicalised Beauty Market
US Spa Market
China Spa Market
Spa Market UK 2011
(DAY SPAS, BEAUTY, PAMPERING, WELLNESS
October 2011
TABLE The UK spa market data glance 9
Spas pioneer new categories and new consumer priorities 9
TABLE The three pillars of the spa market 9
Pampering –– Relax body and mind 9
New treatment categories 10
From zero to ... 10 From sleaze to .... 10
New categories of products 10
TABLE Three spa pillars bridge the ...... 11
BEAUTY 11
PAMPERING 11
WELLNESS 11
UK uniquely innovative 11
Going forward –– pampering, massage and wellnes 11
Going forward –– beauty 12
Going forward –– packages not single treatments 12
Currency 12
Date of publication 12
SECTION TREND SETTING SPAS AND THEIR CONSUMERS
SHAPE NEW BEAUTY AND WELLNESS PRIORITIES 13
Introduction and summary 13
What do spa clients want? A major omission suggests new priorities 13
Spas a new lifestyle 13
New priorities change the question being asked 13
Wellness in holistic healing temples (quote) 14
London spas showcase the future 14
TABLE The Best in Class spas in London experts’ picks 15
London spas size and composition of the population 15
The “affluents” and the “determined” 15
London attracts diverse clientele, including .. 16
Tourists, travelers and shoppers 16
London 2012 Olympics 16
SECTION SPA BUSINESS ACTUALITIES, SALES VARIATIONS CURRENT AND FORECAST 18
Introduction / summary 18
TABLE Sales variations in day spas and hotel spas, 2010 to 2014 18
Sales variations, forecast and historical 18
Sales variations, by spa type 19
Spas (quotes) 19
Spa escapism 19
Spas invest to maintain quality 19
Location specific performance 19
No competition 20
TABLE Spa sales trends, the seasonal highs and low 20
Trends in the winter 20
Trends in the summer months 20
SECTION SPA BUSINESS ACTUALITIES, THE TOP SOURCES OF REVENUES 22
Introduction and summary 22
TABLE Spa revenues, (%) from treatments and from product retail 22
TABLE Wellness and beauty menus as (%) of revenues in spas 22
Wellness more upmarket? 23
TABLE The treatments most commonly offered by spas 23
Data discrepancies / Business actualities do not fit into inherited categories 23
Tracking income from gift certificates 24
SECTION SPA BUSINESS ACTUALITIES TOP TREATMENTS, MASSAGE AND BODY CARE 25
Introduction and summary 25
TABLE Massage, and other body business, summary 25
Rise of massage from sleaze 25
TABLE The best selling massage therapies 26
The deep tissue (Swedish) massage 26
Massage techniques from the West and the East 26
Massage for women 26
Massage for men 27
TABLE The solutions that massage therapies deliver 27
Stress and beauty 27
Only customized massages 27
TABLE Massages ranked (%) full body and partial body 28
Sales trends, partial body massages 28
The lunchtime and the shopper’s massage? 28
No undressing is attractive 28
Massage and stress relief (quotes) 28
Opportunities in massage 29 The latest massage therapies (quotes) 29
TABLE Body beauty and body care business, summary 30
Blurring of beauty and wellness 30
TABLE Body care treatment packages (examples) 30
TABLE Spa body treatments (%) from wraps, scrubs, and massages 31
Body shaping treatments 31
SECTION SPA BUSINESS ACTUALITIES, BEAUTY AND FACE TREATMENTS 32
Introduction and summary 32
TABLE The top beauty treatments in spas, data summary 32
TABLE Face care, the top rituals/purposes 32
Facials for shoppers 32
TABLE Facials as a % of business in spas 33
Big spas, big sales of ... 33
Anti ageing facials, % of spa business 33
TABLE Facials as a % of spa business and the brands used 33
TABLE Anti ageing facials (AAF), the top protocols 34
TABLE The cleansing facials, top protocols 34
TABLE The cleansing facials, the spa sequence 34
Facial rituals 34
TABLE Facials, high tech and medicalised 35
Some forbidden beauty 35
SECTION SPA BUSINESS ACTUALITIES, MANICURES, ETC. 36
Introduction and summary 36
TABLE Nail and other beauty treatments in spas, data summary 36
Manicure and nail business in spas 36
Hair removal business in spas 36
Laser hair business in spas 37
Starter and maintenance Brazilians 37
Tanning business in spas 37
SECTION SPA BUSINESS ACTUALITIES, CONSUMER PROFILES AND ATTITUDES TO SPA SPENDING 38
Introduction and summary 38
TABLE consumer segments in spas, summary profile 38
Gender of clients 38
Working women 38
Everyone with the money 39
The spas where extravagant spenders are ... 39
Consumer attitude to spending in spas in 2011? 39
Managers describe the extravagant spenders 39
Selecting wisely to maximize experience 39
SECTION BUSINESS ACTUALITIES PRODUCT RETAIL AND HOMECARE 40 Introduction and summary 40
TABLE Revenues (%) product retail, summary 40
Spas with higher retail than industry average 40
Stock up in London 40
TABLE Spa retail (%) from skincare lines 40
Yoga retail 41
TABLE Drivers of retail sales in spas 41
Smell, taste, and test quality 41
Convenience and privacy 41
Luxury on demand 42
Retail avoids rigmarole 42
Driving recommendations in spas 42
SECTION GOING FORWARD AND CONCLUSIONS SPA THERAPIES 43
Introduction and summary 43
TABLE The best and worst performing categories in beauty and wellness 43
TABLE Unmet consumer beauty and wellness needs 44
Wellness or quality of life enhancement 44
Women specific therapies 44
Therapies to attract men 44
Spa sociability 44
Sleep deprived 45
Clients and time 45
TABLE The new lifestyle menu 45
DIFM Fitness 45
Yoga and Reiki 46
SECTION BEYOND AND OUTSIDE THE SPA MARKET 47
Introduction and summary 47
TABLE Beauty provision, traditional and high tech 47
Pace of growth 47
Forecasts made in 2006 borne out 47
Barriers to entry 48
Cost of equipment significant entry barrier 48
Sales in multiples and large companies 48
Business in largest clinics is ... 48
A few large companies ...... 49
Multiples target ..... 49
Companies of unprecedented size in beauty provision 49
Biggest retailers adopt and adapt spas’ selling strengths 49
SECTION SPA BUSINESS ACTUALITIES, BRANDS 51
Introduction and summary 51
TABLE … brands 51
TABLE Brands in bodycare (x names) and face care (x names) 52
Product houses, own labels (bespoke) 52
TABLE Brands noted as new or innovative (x names) 52
TABLE Spa criteria to select / drop a brand 53
Practices that maintain brand exclusivity 53
Professional only brands 53
Exclusivity 54
SECTION SPA BUSINESS ACTUALITIES PRICES 55
Introduction and summary 55
Pricing 55
TABLE Prices, facials examples by status of therapist 55
TABLE Prices of injectables and Botox 55
TABLE Prices of peels (package of 6) 55
TABLE Prices fillers for facial lines, facial augmentation 56
TABLE Prices laser hair removal per sessions 56
TABLE Prices laser lipo and body 56
SECTION BUSINESS ACTUALITIES SPA PRICES, AND THE IMPACT OF THE ONLINE 58
Introduction and summary 58
Pricing and online discounts 58
On line deals blur carefully wrought segments 58
SECTION COMPANY PROFILES, PRODUCT MANUFACTURERS 60
TABLE Company and brands identified (X names) 60
Experts comments on brands (alphabetical order) 61
SECTION COMPANY PROFILES SPA OPERATORS (DAY SPAS) 62
TABLE Spa companies, and the largest chains(*) identified (X names) 62
Spa company (units UK) 62
TABLE Spa companies hotels identified (?X 20 names) 63
Spa company 63
TABLE Health clubs, and leisure clubs identified (?X names) 64
Health clubs 64
Comments on spa companies and retailers (alphabetical order) 65
TABLE Beauty retailers beauty counter assistants 66
Company 66
SECTION SUPPORT DATA BEAUTY AND WELLNESS MARKET UK 68
Introduction and summary 68
Estimating spa numbers 68
TABLE The UK beauty/wellness universe, units and revenues –– by business type 69
Data provided as approximations of scale 69
TABLE The beauty salon/day spa market data at a glance 70
The UK and the USA compared 70
Industry counts 70
TABLE The beauty salon / day spa market (2010) 71
Facility based units 71
TABLE Beauty salon/day spa market segmentation (A, B and C) 71
Definition of spa segment A 72
Definition of spa segment B 72
The C segment and the ..... 72
The spa market in hotels and H&F clubs 72
A spa OR a treatment room, a solarium, or a sauna? 72
TABLE Most spas in .... 73
TABLE UK hotel sector (%) by type of business 73
TABLE The H&F club sector, quantified (units and revenues) 73
TABLE Revenues in different segments of the CAM market in the UK 74
The top five CAM therapies 74
TABLE The top 20 acupuncture procedures in the UK 74
Support data aesthetic procedures (invasive and non invasive) 75
TABLE The non-invasive aesthetic procedures market, summary of data 75
Numbers professionals with provision rights (non-invasive aesthetic procedures) 75
Huge difference in the skill and expertise of providers 75
Speed of growth, A regulatory mess 76
Voluntary 76
Statutory 77
Insurers and compliance 77
SECTION RECOGNITION SCHEMES IN BEAUTY AND WELLNESS 78
Recognition (awards and peer judgement) 78
Recognition (CAM Clinic of the Year) 79
Recognition aesthetic procedures 79
SECTION METHODOLGOY 80
TABLE Description of participating companies 80
SECTION COUNTRY DATA UK 81
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL) 82
Summary
Beauty Report Series
Buy This Report