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Related Spa and Beauty Market Reports:
US Spa Market 2010 European Spa Market 2010 Chinese Salon/Spa Market Global Spa Market 2010
(wellness tourism, travel, recreation, heritage spa, wellness spa, medicinal water, wellness hotels and resorts, destination spa, detox spa, spa hotels, day spas, medical hotels, thermal hotels, leisure facilities,
medical spa industry, diet, beauty and health)December 2009 Preliminary Table of Contents - subject to change SECTION REPORT STRUCTURE 13 What this report covers / about this report 13 Countries covered 13 Period / time frames 13 Date of Publication 13 Currency 13 SECTION REPORT SUMMARY AND RECOMMENDATIONS 14 The spa / wellness market defined 14 What spa / wellness report covers 14 Industry information, companies/products, emerging / future 15 Key commercial formulas 15 Key services spa / wellness (current and forecast) key services / products (leaders, basket of / combinations) 15 Changes in demand 16 Problems 16 Brands, and top brands identified 16 Spa/Wellness market geographic spread, commonalities, country specfic 16 Cross comparability Country culture specific Spa and Wellness traditions 16 Cross comparability commercial formulas 17 Consumer segments 17 Drivers Spa/Wellness as cultural heritage, as new lifestyle option 17 Prices and pricing 17 Competition global or local? 17 Spa/Wellness formulas and category supply 17 Category competition services 17 Category competition product retail 18 Performance of different segments 18 New directions low cost beauty and wellness 18 Future directions (partnerships) 19 Beauty future barriers 19 Quotes from market makers about what consumer want 19 Wellness solutions (Western and Complementary or Alternative Medicine) 19 Problems quantifying the Spa Wellness market 20 New segments (parallel convenience, rather than substitute?) 20 New segments (pioneers, and inexperience) 20 Social interest level (tensions) 20 Seasonality (seasonal peaks) 20 Economic impact of pain on society 20 Evidence gathering of cost effectiveness 20 TABLE Spa/wellness market size (units) by country 21 SECTION SPA/WELLNESS MARKET (DEMARCATION) (i) 22 Introduction (demarcation of concepts) 22 GRAPH/TABLE Spa /wellness demarcation by consumer need 22 SPA 22 WELLNESS 22 GRAPH/TABLE Spa/wellness concepts, commercial formulas 22 GRAPH/TABLE Spa/wellness services, therapeutic and non-therapeutic 23 SECTION SPA/WELLNESS MARKET (SEGMENTATION DESCRIPTIVE ANALYSIS) 24 Introduction (fluidity, blurring, hyper differentiation of categories) 24 Market development - branches or circles? 24 Demarcation by regulation 24 GRAPH/TABLE The Spa /Wellness market by providers, gate keeper 25 EXAMPLES TABLE Key services USA salons and medispas 26 EXAMPLES Market actualities not captured by statistical classes (e.g. France) 27 SECTION SPA/WELLNESS MARKET (SEGMENTATION) (i) QUALIFIED) 29 Introduction 29 Spa Wellness beauty traditional vs high tech 29 Introduction Spa / Wellness (spas in hotels, hotels in spas/heritage spas) 30 TABLE Segment spa –– hotels by type 30 Hotel spas, health, fitness and other (3 star, 4 star and 5 star) 30 TABLE Hotel spas (on site, in room, off site) 31 Introduction (fitness, health, Complementary or Alternative Medicine) (health spa, heritage spa) 31 Wellness as sociability - Wellness as health 31 Spa and health care delivery 31 TABLE Spa / Wellness health spa cure spa segments 32 Spa / Wellness health spa (by country) 32 Wellness, primary care (general practice, family doctor, Complementary Alternative Medicine) 32 Wellness market - diabetic foot clinics EU and USA 32 SECTION SPA/WELLNESS MARKET (SEGMENTS) (ii) (QUANTIFIED) (COUNTRY FOCUS) 34 Countries and data comparability 34 The “unobserved” spa wellness market 34 Spa/wellness market size where available by market segment, by country 35 TABLE Spa/wellness market size (units) (employees) (value) 35 Beauty salon/spa 35 TABLE Beauty salon / spa market (units/value) 36 TABLE Beauty salon France by size 36 Beauty salon/day spa Germany 37 TABLE Beauty salon/day spa Germany (consumer numbers/gender) 38 TABLE Beauty salon/day spa Germany turnover by size 38 TABLE Cost structure of hair salons and beauty salons/day spas 2006 38 TABLE Italy cosmetics market 39 Beauty salon Spain 39 Beauty salon China 39 Beauty salon USA 39 Beauty and tanning 39 TABLE Tanning 40 TABLE Beauty salon tanning USA 2008 41 USA tanning industry 42 USA tanning profile of consumers 42 Controversy "controlled tanning" (industry vz health) 42 TABLE Beauty market tattoing, piercings 43 Tattoos and tatto removal 43 Tattooing (dermagraphics) / piercing EU-5 43 Piercing trends 46 Fitness and Slimming TABLE Fitness club segment (units/value) 47 Fitness and slimming France 47 Fitness and slimming Germany, Italy, Spain 47 Fitness and slimming UK 47 Hotel 48 TABLE Hotel and health spa segment (units/value) 48 TABLE Hotel market, top end 48 Hotel spa France 49 Wellness 49 TABLE The health resort, thermal spa market Europe (units and % population use) 49 TABLE Thermal market Germany and France (the 5 types) 50 Thermal market Germany (Kur, Kurorte, Bader) 50 TABLE Thermal market Germany by type /vistors 2008/07 50 Thermal market Italy, Spain, UK 51 Thermal market France 51 TABLE Thermal and thalasso market France key data 51 Thermes and therapies 52 Thermes two cures 52 Thermes profile of curiste(s) 52 TABLE Thermes, cost structure 52 TABLE Thermal hotels, key data 53 China / Japan spa market 2009 53 HEALTH AND Complementary Alternative Medicine 53 Gatekeepers (differ by country, by therapy) 53 TABLE Health (doctors, pharmas, hospitals) 54 TABLE USA numbers medical practitioners and non-medical 54 TABLE U.S. massage therapists number by geographical distribution 55 TABLE Complementary Alternative Medicine practitioners and clients (numbers by country) 56 SECTION SPA/WELLNESS MARKET (SEGMENTATION ABC, THE PREMIUM SEGMENTS, CRITERION FOR PREMIUM) 57 Spa/Wellness segmentation status (ABC) 57 TABLE Spa / Wellness market segments (ABC) distribution, quantified 58 Market segments summary profile(micros and macros) 58 TABLE Segment variables listed (unranked) 59 Spa/wellness segment C qualified 59 Spa/wellness segment A and B qualified 59 Spa/wellness segment (A premium) qualified 59 Service as criterion 59 Salons, spas, hotels - the vexed question of rating systems 60 Rating top beauty spas 60 Beauty qualifications as criterion 60 TABLE Germany criterion (8) for Quality Wellness 60 Rating top hotels (selected) 61 TABLE Qualifications EU cross country / industry benchmarks (beauty) 61 TABLE Qualifications EU and by country 61 Country comparability (qualifications) 61 Qualifications beauty and body (EU, UK) 62 Qualifications fitness (EU) 62 Qualifications Beauty UK examples 62 SECTION CONSUMERS, PROFILES AND USAGE 63 TABLE Population 63 TABLE Consumer and skin type 63 TABLE Consumer use by type (beauty, GP’s, thermes) 63 TABLE Consumers beauty salons Germany reasons not use 64 TABLE Consumers beauty salons Germany client profiles 64 Client profiles 64 Consumer profile tanning 64 SECTION SPA/WELLNESS MARKET (MARKET ACTUALITIES (i) 66 Introduction 66 Criterion for selection 66 Companies with a significant share of national market 66 The stagnant sector? 66 Beauty innovators' key strategy 68 Management 68 New blood 69 EC Company profile and key market data (beauty) 69 Quality control 69 promotion 69 Consumer segment 69 Standardized beauty salons/centre 69 Commercial innovation revolution in prices / €10 beauty 70 Beauty spa treatments time 70 Innovators –– Getting ahead (quotes market makers) 70 Forecast commercial innovation services diversify 71 Commercial innovation services specialist 71 Innovation Key services (mini spa, self service spa, home spa) 71 Key services new directions (combination Complementary Alternative Medicine, Health) 71 Key services new 72 Key services new directions (combinations, Beauty partners with Fitness 72 Beauty services (profit margins different categories) 72 SECTION SPA/WELLNESS MARKET (BENCHMARKS BUSINESS ACTUALITIES) (INDUSTRY AND COMPANY LEVEL) 72 What metric? 72 Spa / Wellness (%) services and retail 73 Benchmark – companies and prices 73 Expansion plans 73 TABLE Company profiles –– selected franchises (France) 74 Monthly turnover per cabin 74 TABLE Commercial formula beauty salon M2, revenues 74 TABLE Beauty menus examples current and proposed (national, company level) France, UK 75 Beauty key services (UK) 76 TABLE Company profile and key market data (tanning) 76 Company profile and key market data (nails) 77 TABLE Commerical formula body shaping / slimming (key services and top companies) 78 TABLE Commerical formula body shaping (investment, M2, and rooms) 78 Company profile and key market data (slimming and body shaping) (France and UK) 78 Company profile and key market data (beauty retailer) 79 Benchmark –thermal spa France (clients, breakeven, turnover) 80 Data source 80 Benchmark – thermal spa France (revenues % by category) 80 Benchmark – hotel spa Austria (revenues % by category) 81 TABLE Spas hotel / revenue sources and cost structure (2006) 81 TABLE Spas hotel profit margins 82 SECTION SPA/WELLNESS MARKET (FOCUS KEY SERVICES) 83 Beauty key services top ranked 83 Beauty key services face 83 Beauty key services hair removal 83 Beauty key services body shaping 83 Beauty key services nails 83 Beauty tanning market France 83 Beauty tanning market USA 83 Beauty key services tattoo 83 SECTION SPA/WELLNESS MARKET (KEY SERVICE FOCUS SKIN CARE AND MASSAGE) 84 TABLE Key services skin care 84 TABLE Services skin care forecast 84 Prevalence of skin problem? 85 TABLE Skin conditions the acne affected population 85 TABLE Acne affected population (estimate USA) 85 Acne many degrees of severity 85 Acne an adult not just teen concern 85 Skin complaint condition costs (psychological, injury, disfigure, death) 86 TABLE Skin spending by solution (medical channel) 86 TABLE Skin solutions sought (medical care, self care) UK 86 TABLE Skin conditions solutions sought (medical care, self care) UK (ii) 87 SECTION SPA/WELLNESS MARKET (KEY SERVICE FOCUS MASSAGE) 87 TABLE Massage services – top benefits 88 Massage therapeutic benefits 88 Rising stress levels good for massage 88 Massage key consumer motivations and consumer profiles 89 SECTION SPA / WELLNESS MARKET (HEALTH CONDITIONS, THERAPY USAGE) 91 Introduction 91 Spin offs 91 Degrees of complaint / suffering (minor to mortality) 91 Hard to define conditions (e.g. a medical condition or a vague complaint?) 91 Prevalence trends 92 TABLE Top health condition (motivate service/visit) 92 TABLE Top causes of ill health – future demand in wellness market 92 Condition (allergies, asthma 93 Complementary Alternative Medicine (CAM) ranking of usage by health condition 93 TABLE CAM market ranked by usage (UK and USA) 93 TABLE CAM health conditions (20 ranked) 94 TABLE CAM ranking of thereapies (22 listed) by use USA 94 TABLE CAM Nonvitamin, nonmineral, natural products (20) ranked 96 SECTION SPA/WELLNESS MARKET PERFORMANCE (2009) 97 Benchmarks (RevPar, RevPath, RevPash) 97 TABLE Spa/wellness data sources (performance, surveys) 97 TABLE Beauty salon, perfumeries -- performance France 2009 98 TABLE Wellness, thalasso, theramaisme performance France 2009 98 TABLE Spas USA 2008 2009 99 TABLE Spa performance USA 2008 99 TABLE Spa luxury hotel performance USA 2009/08 99 SECTION SPA / WELLNESS (PRICING AND PRICES) (EXAMPLES) 100 TABLE Benchmark – companies and prices 100 Pricing - memberships 101 Price rises 101 Pricing variables 101 Price banding (examples) 101 Prices and taxes 101 TABLES Prices by segment (AB) 102 TABLE Prices selected services, by country, by segment 102 Prices retail products 102 SECTION SPA / WELLNESS INDUSTRY NAMES 103 Introduction criteria used include operators 103 Key operators by country and by segment (spas, fitness, hotels), commercial formulas, multiunit operators, 104 TABLE Spa / Wellness key operators by country etc. 104 Country 104 TABLE Spa / Wellness key operators (names) alphabetical order 105 Beauty product/brand 106 TABLE Names thermal chains (the largest) France 108 Company 108 Other 108 Thermal skin care specialists France 109 TABLE Industry names thermal chains / largest – Italy, Spain (selected) 109 TABLE Industry names, spas top 20 global 110 TABLE Industry names, 5*hotels 111 SECTION SPA/WELLNESS (RETAIL) 112 Spas brands and competitors 112 Retail competitors the internet 112 Diversion and counterfeiting 112 Retail strategies (exmples USA and France) 112 SECTION SPA/WELLNESS MARKET INDUSTRY NAMES (KEY PRODUCTS, BRANDS - MAPPING) 114 Introduction 114 TABLE Spa/wellness brands (segment, ) 114 End use 114 Market structure, development 114 Spa/wellness brands profiled (geography coverage, product portfolio) 115 TABLE Brand segmentation in the spa channel (examples) 115 TABLE Brands professional (beauty and spa) France names 115 Brand 115 WWW 115 TABLE Brands skin care USA ( cutting edge names) 118 TABLE NAMES USA spas (market makers) 120 SECTION Health & Fitness DATA DRAFTS SPA OPERATATORS PROFILES 120 Fitness clubs UK 121 SPA / WELLNESS MARKET (SEGMENTATION, BY HEALTH CONDITION, REASONS TO USE) 123 TABLE Conditions summary prevalence of top conditions/reasons 123 Condition 123 TABLE Weight (over weight/obese prevalence, by country 123 HEALTH Conditions the top (description) 124 TABLE Primary care visit / prescription (top X ranked) UK 125 TABLE France health spas top health conditions (2008), (aetiology) 126 Primary care visit (top ranked) (USA) 126 Condition back pain key data (France) 127 Condition diabetes 127 Condition MSC rheumatoid arthritis, osteoarthritis, osteoporosis, low back pain 127 Condition rheumatism key data (France) 127 TABLE The top 12 conditions in EU5 127 TABLE Ten leading selected risk factors as causes of disease 128 Risk factors 128 Introduction assessing prevalence of conditions (complaints, disorders, diseases, problems, symptoms, syndromes, system, ) 129 Conditions /syndromes –– by site (body) 129 Prevalence trends consumer profiles (age, gender) 129 Prevalence trends and lifestyles risk factors (smoking prevalence, physical inactivity, dietary base, overweight / obesity) 129 TABLE Conditions identified and ranked 130 TABLE Conditions musculoskeletal conditions (MSC) 131 MSC physical disability/sick leave 131 MSC primary care consultations/ referrals 131 MSC forecast / projections 131 MSC back pain 132 Conditions listed Major and chronic diseases (EU) 132 Disability-adjusted life-years (DALY) 132 TABLES The top 10 conditions affecting males and females in terms of DALYs EU5 133 WELLNESS BY OPERATORS PRACTIONERS 136 TABLE Primary care consultations (quantified) (number by country) 136 SECTION THE SPA CALENDAR 138 TABLE Spa calendar by month 138 SECTION DATA SOURCES / ORGANISATIONS SECONDARY 140 TABLE Data sources 140 Data source Germany 140 Data sources Italy 140 Data sources France 141 Data sources France Thermalisme 141 Data sources UK 142 Data sources USA / sector 142 Shows expos 143 Data souces (www and blogs) 144 SECTION COUNTRY DATA (POPULATION, INCOMES, ETC.) 145 Population by geography 145 TABLE World population by region Percentage distribution 145 Population by age 145 Health data 145 Country geographical regions 145 Country geographical regions UK 145 Country geographical regions Italy 145 Country geographical regions USA 146 SECTION TERMS, ABBREVIATIONS AND TERMS USED IN REPORT 147 Symbols used in tables 147 TABLE Terms translations by country 148 Terms used in report 148 Thalasso 148 Thermalisme 148 General practioners, nurses, and other clinicians 149 Complementary Alternative Medicine defined UK USA 149 Definition of the heritage spa (SPA Europe) 149 Definition CAM 149 FRANCE 149 Definitions thalassothérapie, thermalisme, balneology 150 France thalasso therapy and non therapy / duration of regime and costs 150 France 2008 Spa wellness massage 150 Terms Germany spa or beauty farm? 151 Spa definitions (USA) 151 Spa definitions (ISPA, IMSA) 151 Spa definitions (Japan) 152 Disruptive innovation 152 Salon products In The Basin and Over The Counter 152 Salons and own name brands 152 The professional-only system 152 SECTION DR STATEMENT 153 INDEX 154 SECTION METHODOLOGY, SAMPLES ETC ETC. 155 Data sources 155 Inclusion criteria 155 Confidentiality 155 Research 155 Samples represent / Criteria for choosing 156 Breadth of experts’ expertise 156 Samples as % of makret/channel 156 SECTION DATA ISSUES SPA/WELLNESS MARKET 157 Data on fragmented market 157 Precise data - difficulties 157 Fact or anecdote? 157 Timeliness of data 158 Data retrieval issues 158 SPAS BLUR …. Spas straddle many categories, 158 From one spa to another 158 New (lack separate statistical category) 159 Spaflation – the usefulness of listings 159 SPA MISUNDERSTANDINGS 159 Blurring and Blogs? 159 TABLE aspiration versus reality 160 SECTION Spa/Wellness (REGULATORY FRAMES) (THERAPEUTIC AND NON-THERAPEUTIC) 161 TABLE Therapeutic and Non therapeutic by service 161 Therapeutic and Non therapeutic / Massage and touch therapies 162 SECTION SPA/WELLNESS MARKET (OCCUPATIONS) (QUANTIFYING DATA SOURCES) 162 EU medical 162 USA many occupations / practitioners 163 Area 163 SPA WELLNESS BENCHMARKS 164 Benchmarks GP UK 164 Wellness by channel UK (volumes of visits primary care channels) 165 A two-tier market, medical beauty (UK and China) 165 The 2008 Top 20 European Hotel Brands Ranking 166 SECTION HOTELS DATA 168 Hotel group brand portfolio and spa brands 168 Hotel brand portfolio 168 Europe top 10 hotel groups (ranked by rooms) 169 TABLE Hotels (AB segment) TABLE Germany cosmetics (KÖRPERPFLEGEMITTEL) 183 SAMPLE APPLICATION WELLNESS VERBAND 183 Diabetic Foot Sponsors 184 Tanning 186 Tanning market USA 186 A special pre-publication price is available. (Conditions apply) Countries covered in this report: the US, EU and China Date of publication: March 2010 Press Release Table of Contents of Global Spa Market 2010 Beauty Report Series Buy This Report |
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