THE BEAUTY BUYER OF 2020
(Market, Consumer)

February 2014

Contents
TABLE OF CONTENTS 2

SECTION 1.0. REPORT STRUCTURE 8

SECTION 2.0. CONCLUSIONS 9

SECTION 2.1. CONCLUSIONS — DATA AT A GLANCE 11
TABLE 1, The beauty market in figures 11

SECTION 3.0. GLOBAL BEAUTY MARKET (CURRENT AND PROJECTED VALUE) 12
TABLE 2, The global beauty market US$ billion in 2014 and 2014 12
Products ...... 12
The non-product...... 12
Alternative beauty 13

SECTION 3.1. GLOBAL BEAUTY MARKET (VALUE AND SHARE OF PRODUCT CATEGORIES) 14
Summary 14
TABLE 3, Overall beauty.....14
TABLE 4, Beauty product categories sales variations... 14
TABLE 5, Historical changes ...... 15


SECTION 3.2. GLOBAL BEAUTY MARKET PROJECTED SIZE AND SALES VARIATIONS 2010 to 2020 16 Summary 16
TABLE 6, Global beauty market sales .... 16
Strong contrasts .. 16
TABLE 7, Historical sales .... 17
TABLE 8, Historical sales variations, ...... 17


SECTION 3.3. GLOBAL BEAUTY MARKET THE SALES VARIATIONS BY GEOGRAPHICAL ZONE (2014) 18
Summary 18
TABLE 9, Sales variations compared, the new and the mature markets (2012) 18

SECTION 3.4. GLOBAL BEAUTY MARKET THE SHARE BY GEOGRAPHICAL ZONE AND THE TOP 10 MARKETS (2014) 19
Summary 19
TABLE 10, Beauty sales share ... 19
The changing rankings of ...... 20
TABLE 11, Top 10 beauty .... 20
TABLE 12, Top 10 beauty economies ... 20
TABLE 13, Beauty sales share 21


SECTION 4.0. BEAUTY SALES IN KEY MARKETS OF 2020 22
Summary - one third..... 22
TABLE 14, Four key markets .... 22
TABLE 15, The Top 20 economies .... 23
Explanatory note selection .... 23


SECTION 4.1. STRONG CONTRASTS IN HOW CONSUMERS DISTRIBUTE THEIR BEAUTY SPENDING 24
Summary 24
TABLE 16, The very different beauty priorities of 24
US skincare.... 24
A long road to .... 25
The beauty ....25


SECTION 4.2. THE SALES VARIATIONS IN TWO KEY PRODUCT CATEGORY 26
Summary 26
TABLE 17, Strong global variations... 26
The top ....... 26
The African ... 27
TABLE 18, Geographical sales, the category share, the ..... (in %) 27


SECTION 5.0. THE FIVE CRITICAL CONSUMER SEGMENTS FOR 2020 BEAUTY MARKET 28
Summary 28
The five critical consumer segments: 28


SECTION 5.1. CRITICAL CONSUMER SEGMENTS FOR 2020 BEAUTY (THE NEW x STRONG MIDDLE CLASS) 29
Summary 29
TABLE 19, The hundreds of millions transitioning to becoming consumers 29
.. 29
..... 29
Explanatory note the x new "consumers" 30
TABLE 19, The population in the four key markets — 2014, 2020, 2030, and 2040 30


SECTION 5.2. CRITICAL CONSUMER SEGMENTS FOR 2020 BEAUTY (CONSUMER ..) 31
Summary 31
TABLE 20, The ... populations in four of the key beauty markets 31
E ..... 32
The A.... 32
The U ..... 32
B ..... 32
The U .... 33
Explanatory note: The .. groups as majority and minority 33


SECTION 5.3. CRITICAL CONSUMER SEGMENTS FOR 2020 BEAUTY (THE ....) 34
Summary 34
TABLE 21, The main segments 34
The basis for 35
TABLE 22, Globally fakes 35
Safety 35
The segmentation 36
Not just 36
TABLE 23, The safety ..... 36
The online ...... 37
Estimates of ...37
The numbers 37
Ethnic .... 37
The adversely ...... 37
The hard to.... 38
Regulatory .... 38
"Ideological" .....39
TABLE 24, Ready reckoner.... 39


SECTION 5.4. CRITICAL CONSUMER SEGMENTS FOR 2020 BEAUTY (THE )... 40
Summary ..40
TABLE 25, The ....40


SECTION 5.5. CRITICAL CONSUMER SEGMENTS FOR 2020 BEAUTY (THE ) 41
TABLE 26, Critical consumers 41


SECTION 6.0. BEAUTY IN 2020 — THE IMPACT OF THE CRITICAL CONSUMER SEGMENTS SUMMARISED 42
Summary 42
TABLE 27 2020 skincare / haircare the impact of critical consumers — at a glance 42


SECTION 6.1. BEAUTY IN 2020 — SKINCARE THE IMPACT OF THE CRITICAL CONSUMER SEGMENTS 43
Summary 43
TABLE 29, The critical consumers and their impact on 2020 skincare - at a glance 43
TABLE 30, Skincare in the four key markets, as % of beauty sales current and forecast trends in 2020 44
Skincare sales trends ...... 44
'New consumers'.... 44
Skincare no decline..... 44
The product baskets ....... 45
Skincare basket 45........
TABLE 30, Skincare the different product baskets in old and new markets 45
Whitening...... 46
2020.......... 46


SECTION 6.12. BEAUTY IN 2020 SKINCARE AND X 47
Summary 47
Skincare 2020 China.... 47
Skincare for Asian and ....... 47
TABLE 31, The MUST HAVE skincare products ....... 48
Whitening a ......48
Whitening is .......48
Skincare products for....... 49
Chinese women want ........ 49
Skin irritants..... 49
New category in China 2020.... 49
TABLE 32, Contrasting skincare..... 50
Multi step .........50
Post cleansing steps...... 50


SECTION 6.2. BEAUTY IN 2020 — HAIRCARE THE IMPACT OF THE CRITICAL CONSUMER SEGMENTS 51
Summary 51
TABLE 33, The critical consumer segments and their impact on 2020 haircare 51
A ....... 51
A ... 52
Not one global ....... 52
The story of 2020 hair .... 52
Popular styles are product .......... 52
The culture of constant ...... 53
A never ending .... 53
The key product ... 53
The impact of the ..... 53
TABLE 34, Ingredient ....... 54
TABLE 35, Must understand ..... 54
TABLE 36, Products used on ... 54
.... abandon ...... 55
The impact of the ... 55
Price is proxy ....... 55
Natural hair ... 56
"Treatments” are an ...... 56
Treatments to subsume ....... 56
Hair 2020 ... 56
The demise of .... 56
The tables that follow illustrate ...... 57
TABLE 37, Breakout of haircare sales ........ 57
TABLE 38, Breakout of haircare sales by ...... 58
TABLE 39, ... sales 58
TABLE 40, Breakout of haircare 58


SECTION 7.0. BEAUTY IN 2020 — INNOVATIONS PROVEN TO GROW SALES 59
Summary 59
TABLE 41, Dividends of innovation — beauty solutions, consumer segment, examples of brands - towards 2020 59
Skincare for . 59
'Combable' .... 59
Winner with the .... 60
TABLE 42, Winners acquired ....... 60
TABLE 43, From their home to ........ 61


SECTION 8.0. EXPLANATORY NOTES, ON KEY DATA 62
Explanatory note - why beauty data is not ... 62
Explanatory note: what can be counted as "beauty" 62
Explanatory note: the many "Europes" 62
Explanatory note: trade zones / unions for beauty 62
Explanatory note: the sales variations projected 63
Explanatory note: beauty as ..... 63
Explanatory note: conflicting market ......... 63
Explanatory note: main data sources for ......... 63


SECTION 9 -16 SUPPORTING DATA
SECTION 17.0. METHODOLOGY
ALPHABETICAL INDEX OF NAMES OF COMPANIES, SOURCES, SELECTED TERMS AND INGREDIENTS

Summary of 2020 Market
Schematic Map of 2020 Beauty Market
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