Next-Generation Beauty Consumer 2012 Insight
January 2012
Consumers now use new formulations (products), technologies (equipment, tools) and rituals both to transform and maintain their appearance. This is because different lives and lifestyles have created new beauty priorities and expectations. But, the game has changed because next-generation beauty consumers - unlike their predecessors - control decision-making. A new category has emerged.
This new report supplies detailed intelligence on the next-generation beauty consumer experience, how nexgen shoppers buy beauty products, who the nexgen consumers are, their beauty expectations and what motivates their purchases.
Questions answered in this report:
1) Who (and where) is the nexgen beauty consumer?
2) Which beauty products, equipment and brands are bought and what prices are paid by nexgen shoppers?
3) What are nexgen beauty shoppers' priorities and expectations?
4) What motivates shoppers to buy nexgen products?
5) Which nexgen products and brands outperform?
6) What are the future directions of the nexgen beauty market?
7) How to engage with and sell to this consumer?
Diagonal Reports has particular expertise in the beauty market - which it has been tracking for more than a decade.
All findings are based on discussions with beauty experts conducted by Diagonal Reports 2012 and 2011 in the US, Europe, China.
Fuller details on table of contents, methodology, date of publication and price available on request
Global Beauty Market Reports
Buy This Report
