The Hair Care Market Saudi Arabia 2014

February 2014

We have been tracking the Saudi Arabian haircare market since 2001. All our findings are based on interviews conducted in Arabic with beauty marketing channel experts across Saudi Arabia but especially in Riyadh and Jeddah.

Our starting point for our 2014 report is our previous research (from 2001 onwards) carried out on the beauty market, consumer behaviour, brands and companies in Saudi Arabia.

Table of contents
1) Saudi Arabian haircare market value 2014 and growth variations

2) Product category share

3) Haircare brands and companies

4) Saudi Arabian consumer haircare regimes and product basket

5) Haircare consumer purchasing behaviour, buying criteria


Table of Contents
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