The sub-Saharan African Haircare Consumer 2012
January 2012
A five-step framework for selling haircare to the sub-Saharan haircare consumer.
This report provides detailed intelligence on the sub-Saharan haircare consumer experience, how African shoppers buy haircare products, who the haircare consumers are, their haircare priorities and what motivates their purchases.
Questions answered in this report:
1) Which haircare products and brands are bought and what prices are paid by African shoppers?
2) What information is needed to sell haircare products?
3) What are haircare shoppers' priorities, key expectations and fears?
4) What motivates shoppers to buy haircare products?
5) What are the top haircare selling rituals and retail strategies?
6) Which haircare products and brands (including local) outperform in sub-Saharan Africa?
7) What are the gaps and opportunities in the haircare market?
8) What not-to-do
Diagonal Reports has particular expertise in the African haircare market - which it has been tracking for more than a decade.
It knows the key haircare market makers in South, West and East Africa, including the largest traders, specialist stores and major retailers and salons operating in South Africa, Nigeria, Ghana, Kenya, Uganda and Zambia.
All findings are based on discussions with haircare experts conducted by Diagonal Reports in Johannesburg, Lagos, Nairobi and Accra in 2012 and 2011.
Fuller details on questions answered in this analysis, date of publication and price available on request
Global Beauty Market Reports
African Beauty Market Reports
Buy This Report
