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HAIRCARE MARKET GHANA 2011
Title: The Ghanaian Haircare Market 2011 (RELAXERS, HAIR TREATMENTS, STYLING)
REPORT STRUCTURE 5
SECTION 1 SUMMARY OF DATA AND HEADLINE ISSUES 6
TABLE 1 Overview of haircare market, Ghana 6
TABLE 2 Sales variations haircare 2009-2011 6
TABLE 3 Top haircare companies, market leaders Ghana 6
TABLE 4 Ghana haircare sales (%) by product category (suppliers) 7
Key issues for haircare market Ghana 7
Currency 7
Date of publication 7
SECTION 2 MARKET SIZE, TRENDS/SALES VARIATIONS, DRIVERS 8
Introduction and summary 8
TABLE 5 Haircare market size, Ghana 8
Market drivers 8
Market structure, leading cities 8
TABLE/GRAPH 6 Market sales variations Ghana 2009 to 2011 9
Forecasts and historical trends 9
Quality improvements to market structure 9
Impact on sales of counterfeits products 10
SECTION 3 HAIRCARE MARKET BY PRODUCT CATEGORY 11
Introduction and summary 11
Definitions of wet and dry products 11
TABLE/GRAPH 7 Ghana haircare sales (%) wet and dry 12
TABLE/GRAPH 8 Ghana haircare sales (%) by product category (suppliers) 13
TABLE/GRAPH 9 Ghana hair salon sales (%) by products used 14
Product category changes 14
Seasonal variations 14
TABLE 10 Hair product categories growing sales 15
Extensions and braids 15
Colouring trends 15
Hair treatment trends 15
TABLE/GRAPH 11 Sales (%) of relaxers by strength 16
SECTION 4 SUMMARY OF BRANDS: NUMBERS, LEADERS, AND MARKET SHARES 17
Introduction and summary 17
TABLE 12 Summary profile of haircare brands 17
TABLE 13 Top haircare companies 17
Changes in rankings 18
Market structure can make shares opaque 18
TABLE 14 Top brands in relaxers, Ghana ( names) 19
TABLE 15 Top brands in relaxer-related treatments, Ghana ( names) 19
TABLE 16 Top brands in liquids, Ghana ( names) 19
TABLE 17 Top brands in colourants, Ghana ( names) 20
TABLE 18 Top brands hair extensions, Ghana (names) 20
SECTION 5 PRODUCT PURCHASING CRITERIA, AND PRODUCT DEMANDS 21
Information and summary 21
TABLE 19 Brands and product purchasing criteria 21
Product safety 21
Brand awareness 22
The power of advertising/marketing 22
Professional support/incentives 22
TABLE 20 Product categories and country of origin 23
TABLE 21 Unmet needs and market opportunities in Ghana 23
Experts think some complaints are not founded 23
Units sizes are of concern 24
The special consumers 24
Experts comments on special formulation products 24
SECTION 6 PROFILES OF COMPANIES AND BRANDS IDENTIFIED 25
TABLE 22 Profiles of top haircare companies, Ghana (names) 25
Awareness of brands and their products 26
Experts’ comments on companies/brands identified 26
SECTION 7 PROFILES OF EXPERTS INTERVIEWED 27
Introduction and summary 27
Languages 27
TABLE 23 Profile of the experts interviewed 27
TABLE 24 Profile of the experts interviewed 27
Brands handled 28
Experts high level of education 28
SECTION 8 SUPPORT DATA ON GHANA’s HAIRCARE MARKET 29
Introduction and summary 29
TABLE 25 Value of haircare product categories Ghana 29
Product prices 29
SECTION 9 COUNTRY DATA, GHANA 30
Introduction and summary 30
TABLE 26 Country profile summary Ghana (i) 30
Major cities in Ghana 31
TABLE 27 Ethnic groups in Ghana 31
TABLE 28 Ghana major holidays/festivals 31
Seasons 31
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 32
DIAGONAL REPORTS STATEMENT 34
Disclaimer 34
Published: April 2011
Table of Contents
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Sub-Saharan African Beauty Buyer 2012
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HAIRCARE MARKET GHANA 2011
Title: The Ghanaian Haircare Market 2011 (RELAXERS, HAIR TREATMENTS, STYLING)REPORT STRUCTURE 5
SECTION 1 SUMMARY OF DATA AND HEADLINE ISSUES 6
TABLE 1 Overview of haircare market, Ghana 6
TABLE 2 Sales variations haircare 2009-2011 6
TABLE 3 Top haircare companies, market leaders Ghana 6
TABLE 4 Ghana haircare sales (%) by product category (suppliers) 7
Key issues for haircare market Ghana 7
Currency 7
Date of publication 7
SECTION 2 MARKET SIZE, TRENDS/SALES VARIATIONS, DRIVERS 8
Introduction and summary 8
TABLE 5 Haircare market size, Ghana 8
Market drivers 8
Market structure, leading cities 8
TABLE/GRAPH 6 Market sales variations Ghana 2009 to 2011 9
Forecasts and historical trends 9
Quality improvements to market structure 9
Impact on sales of counterfeits products 10
SECTION 3 HAIRCARE MARKET BY PRODUCT CATEGORY 11
Introduction and summary 11
Definitions of wet and dry products 11
TABLE/GRAPH 7 Ghana haircare sales (%) wet and dry 12
TABLE/GRAPH 8 Ghana haircare sales (%) by product category (suppliers) 13
TABLE/GRAPH 9 Ghana hair salon sales (%) by products used 14
Product category changes 14
Seasonal variations 14
TABLE 10 Hair product categories growing sales 15
Extensions and braids 15
Colouring trends 15
Hair treatment trends 15
TABLE/GRAPH 11 Sales (%) of relaxers by strength 16
SECTION 4 SUMMARY OF BRANDS: NUMBERS, LEADERS, AND MARKET SHARES 17
Introduction and summary 17
TABLE 12 Summary profile of haircare brands 17
TABLE 13 Top haircare companies 17
Changes in rankings 18
Market structure can make shares opaque 18
TABLE 14 Top brands in relaxers, Ghana ( names) 19
TABLE 15 Top brands in relaxer-related treatments, Ghana ( names) 19
TABLE 16 Top brands in liquids, Ghana ( names) 19
TABLE 17 Top brands in colourants, Ghana ( names) 20
TABLE 18 Top brands hair extensions, Ghana (names) 20
SECTION 5 PRODUCT PURCHASING CRITERIA, AND PRODUCT DEMANDS 21
Information and summary 21
TABLE 19 Brands and product purchasing criteria 21
Product safety 21
Brand awareness 22
The power of advertising/marketing 22
Professional support/incentives 22
TABLE 20 Product categories and country of origin 23
TABLE 21 Unmet needs and market opportunities in Ghana 23
Experts think some complaints are not founded 23
Units sizes are of concern 24
The special consumers 24
Experts comments on special formulation products 24
SECTION 6 PROFILES OF COMPANIES AND BRANDS IDENTIFIED 25
TABLE 22 Profiles of top haircare companies, Ghana (names) 25
Awareness of brands and their products 26
Experts’ comments on companies/brands identified 26
SECTION 7 PROFILES OF EXPERTS INTERVIEWED 27
Introduction and summary 27
Languages 27
TABLE 23 Profile of the experts interviewed 27
TABLE 24 Profile of the experts interviewed 27
Brands handled 28
Experts high level of education 28
SECTION 8 SUPPORT DATA ON GHANA’s HAIRCARE MARKET 29
Introduction and summary 29
TABLE 25 Value of haircare product categories Ghana 29
Product prices 29
SECTION 9 COUNTRY DATA, GHANA 30
Introduction and summary 30
TABLE 26 Country profile summary Ghana (i) 30
Major cities in Ghana 31
TABLE 27 Ethnic groups in Ghana 31
TABLE 28 Ghana major holidays/festivals 31
Seasons 31
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 32
DIAGONAL REPORTS STATEMENT 34
Disclaimer 34
Published: April 2011
Table of Contents
Other African Professional Beauty Market Reports
Professional Haircare Market Reports
Buy This Report