Related market reports
Summary of Saudi Arabian Salon Market 2010
April 2010
THE PROFESSIONAL HAIR CARE MARKET SAUDI ARABIA 2010
Key words: Kingdom of Saudi Arabia, hair care, styling, colouring, straightening, perming, repair treatments, beauty, cosmetology, salon, day spa.)
REPORT STRUCTURE 7
SECTION 1 REPORT SUMMARY AND MARKET OPPORTUNITIES 9
TABLE 1 Professional hair care market in Saudi Arabia at a glance 9
Market size and trends 9
Brands 10
Market opportunities 10
Country specific 11
Data issues 11
Date published 11
Currency 11
SECTION 2 MARKET SIZE AND TRENDS 12
Introduction / summary 12
TABLE 2 Salon market size, summary data 12
TABLE 3 Salon market variations, forecast and historical 12
Saudi market bucks world trend 13
Growth drivers 13
Forecast performance varies by salon segment 13
Consumer move beyond local to international references 13
Quality improvements as market matures 14
Forecast performance by geography 14
Basis of estimates of salon market size 14
The hidden hair services market 14
The casual hair services market 15
SECTION 3 SALON/SPA SEGMENTATION (REGISTERED, UNREGISTERED, PREMISES-BASED, ABCD SEGMENTS) 16
Introduction / summary 16
Salons and dressmakers 16
TABLE 4 Salon segments ABCD, summary description 16
TABLE 5 Salon segments, benchmarks (spending) 17
TABLE 6 Distribution of salon segments in large and small cities 17
Segment A quantified and qualified 17
Hairdressing by circles of friends 18
Segment B quantified and qualified 18
Segment C quantified and qualified 18
Segment D quantified and qualified 19
The casual and parallel market 19
Total numbers of casuals could be large 19
Fluidity and seasonal peaks in demand/market size 20
SECTION 4 SALON/SPA DISTRIBUTION (GEOGRAPHY) 21
Introduction / summary 21
TABLE 7 Distribution salons (%) by selected cities 21
TABLE 8 Registered salon numbers in selected cities 22
Salon operators and staff, countries of origin 22
SECTION 5 SALONS AND CORE CONSUMER SEGMENTS 23
Introduction / summary 23
TABLE 9 Core consumers ranked by occupational status 23
Core consumer age 23
TABLE 10 Women’s monthly income, examples 24
TABLE 11 Salon consumers ranked by nationality 24
Salon consumers and non-nationals 24
SECTION 6 SALONS AND HAIR CARE BRANDS 25
Introduction / summary 25
TABLE 12 Salon brands market, data summary 25
TABLE 13 Number of brands handled in salons 25
TABLE 14 Market share (%) top brands 26
Two horse race? 26
TABLE 15 Brands handled in different salon market segments 26
Brands after market leaders 26
TABLE 16 Brands handled in salon sample (colour category) 27
TABLE 17 Brands handled salon sample (styling category) 27
TABLE 18 Brands handled salon sample (treatment category) 28
Possible brand inflation and counterfeits? 28
Parallel market 28
TABLE 19 Counterfeits share of salon products market, by salon segments 29
Conflicting views about use of counterfeits 29
High estimates of counterfeits products 29
Low quality products a barrier to development 29
TABLE 20 Salons’ brand purchasing criteria 30
Quality and salon quotes 30
Marketing for consumer recognition - but not everywhere 30
Big brand combines all with salon support 31
New entrants - quality vs. marketing? 31
Interest in brand experimentation? 31
Leading retail (mass market) brands 32
Arab retail brands 32
TABLE 21 Number of brands by product category (approximate) 32
Salon interest in Halal products 32
Brand/product demands - Halal 32
Brand/product demands - natural 33
TABLE 22 Brands handled by distribution groups 33
Distributor or beauty supplier profiles (3) 33
SECTION 7 SALON/SPA PRODUCTS MARKET BY CATEGORY 35
Introduction / summary 35
TABLE 23 Hair salon products market - summary Saudi Arabia 35
TABLE 24 Product purchases as % salon revenues, by segment 35
Large salons’ product purchases 36
Benchmarks other countries 36
TABLE 25 Salon revenues (%) from services and product retail 36
TABLE 26 Distributors’ sales to salons (%) by hair care product category 36
Limited range of the many product categories are handled 37
No missing product categories 37
TABLE 27 Salon product retail categories 37
Hair extensions 37
TABLE 28 Supplier sales of beauty products by category 38
SECTION 8 SALONS’ BUSINESS ACTUALITIES, REVENUES BY SERVICES CATEGORY 39
Introduction / summary 39
TABLE 29 Salon services revenues - hair and beauty (%) 39
Strong demand to change image, frequently 39
Beauty services increase 39
TABLE 30 Salon service menus (examples of services provided) 40
Growth drivers in salons 40
TABLE 31 Salon services (%) revenues by category 41
Salon hair colouring - products and services 41
Salon hair straightening and curling - products and services 41
Haircuts, hairstyling, and special occasion styles 41
Special occasions drive styling market 42
Weddings 42
Salon hair treatment business, products and services 42
Hair loss, estimated prevalence 43
Hair treatments - damage examples and causes 43
Individual theories 43
SECTION 9 SALON MARKET - COUNTRY SPECIFIC FACTORS 44
Introduction / summary 44
Codes that determine how women reach salons and how salons reach women 44
Codes and home-based services 44
Codes and development of mall and mega salons 44
Social codes create space for new media 45
Online social media (FaceBook) 45
Online social networks 46
Cultural practices and use of visuals in promotions 46
Effective selling of beauty without infringing codes 46
Salon marketing - how and where 47
Clients as salon ambassador 47
Marketing and business to business 47
Drivers of salon/beauty market - macro factors 48
Drivers of salon/beauty market - appearance and the media 48
Desire to frequently change appearance 48
Impact – foreign fashions and celebrities 49
Drivers – female owned and operated salons 49
SECTION 10 MARKET STRUCTURE, REGULATIONS 50
Introduction / summary 50
Salon regulations / requirements for women’s salons 50
Not salon but dressmaking business (Mashghal) 50
Salon complaints about regulations 51
Official policy (Virtue Commission) 51
Official policy (Saudization of employment) 51
Salons’ many recruitment problems 52
Informal education in beauty 52
Skills could be barrier 52
Training programmes with government support 52
Hygiene regulations and concerns 53
SECTION 11 SALONS/SPAS - NAMES IDENTIFIED (SEGMENTS A & B) 54
Introduction / summary 54
TABLE 32 Salons - segment A in Riyadh and Jeddah (names) 55
TABLE 33 Salons - segment B in Riyadh and Jeddah (names) 56
TABLE 34 Salons in Dammam, Al Khobar and Makkak ( names) 56
TABLE 35 Salons in Abha and Hail (names) 56
Top shopping malls (selected) 56
SECTION 12 SALON PRICES BY MARKET SEGMENTS 57
Introduction / summary 57
Prices, discounts and client loyalty rewards 57
The never discount salons 57
Freelance and their prices 57
TABLE 36 Salon colouring prices in different salon segments (Saudi Arabin Riyals) 58
TABLE 37 Salon wave and straightening prices by salon segment 58
TABLE 38 Salon cut and head massage prices by salon segment 58
TABLE 39 Salon segments, wages 59
TABLE 40 Prices retail hair products by brand 59
SECTION 13 SALON/SPA CALENDAR (SEASONALITY, BUSY TIMES, OPENING HOURS) 60
Introduction / summary 60
TABLE 41 Salon opening hours and days 60
Salon at midnight? 60
TABLE 42 Busiest (and slowest) days and seasons for salons 60
Quiet times for salons 61
TABLE 43 Business opening hours and days in Saudi Arabia 61
TABLE 44 Public holidays in Saudi Arabia 61
Eid 61
SECTION 14 DATA SOURCES, METHODOLOGY 62
Introduction / summary 62
Interviews 62
Confidentiality 62
Languages 62
TABLE 45 Composition of expert sample 63
Expert sample / criteria for choosing experts 63
TABLE 46 Experts sampled and cities represented 64
Breadth of experts’ expertise - geographic 64
Breadth of experts’ expertise - brands 64
Data issues relevant to market 64
Data conflict on beauty market 64
SECTION 15 GLOSSARY AND ABBREVIATIONS 66
Abbreviations 66
Variants spellings 66
Arab and local terms 66
Gulf Cooperation Council (GCC) 67
Moroccan bath described 67
SECTION 16 MARKET SIZE – WORKSHEETS AND ESTIMATES 68
TABLE 47 Key cities in the KSA, % of population and salon numbers 68
TABLE 48 Salons/day spas per population, estimates selected countries 68
SECTION 17 COUNTRY DATA - SAUDI ARABIA 69
Introduction / summary 69
TABLE 49 KSA – population and income 69
Population, accuracy of data 69
Population, non-nationals 69
Population, non nationals – origins, policy 70
Population, non-national - women 70
TABLE 50 The top cities by % of the population 71
TABLE 51 Cities with developed consumer facilities 71
The top cities for beauty products and services 71
TABLE 52 Female population, labour, education in the KSA 72
TABLE 53 Saudi universities and student enrolment (ranked) 73
Students abroad 73
Internet access in KSA 74
KSA value of cosmetics market 74
Cosmetics market, value of Halal 74
Beauty retailers names (selected) 74
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS 75
DIAGONAL REPORTS STATEMENT 77
Summary of Saudi Arabian report
Other Saudi Arabian, UAE and Iranian market reports
Report Series
Buy This Report
Summary of Saudi Arabian Salon Market 2010
April 2010
THE PROFESSIONAL HAIR CARE MARKET SAUDI ARABIA 2010
Key words: Kingdom of Saudi Arabia, hair care, styling, colouring, straightening, perming, repair treatments, beauty, cosmetology, salon, day spa.)
REPORT STRUCTURE 7
SECTION 1 REPORT SUMMARY AND MARKET OPPORTUNITIES 9
TABLE 1 Professional hair care market in Saudi Arabia at a glance 9
Market size and trends 9
Brands 10
Market opportunities 10
Country specific 11
Data issues 11
Date published 11
Currency 11
SECTION 2 MARKET SIZE AND TRENDS 12
Introduction / summary 12
TABLE 2 Salon market size, summary data 12
TABLE 3 Salon market variations, forecast and historical 12
Saudi market bucks world trend 13
Growth drivers 13
Forecast performance varies by salon segment 13
Consumer move beyond local to international references 13
Quality improvements as market matures 14
Forecast performance by geography 14
Basis of estimates of salon market size 14
The hidden hair services market 14
The casual hair services market 15
SECTION 3 SALON/SPA SEGMENTATION (REGISTERED, UNREGISTERED, PREMISES-BASED, ABCD SEGMENTS) 16
Introduction / summary 16
Salons and dressmakers 16
TABLE 4 Salon segments ABCD, summary description 16
TABLE 5 Salon segments, benchmarks (spending) 17
TABLE 6 Distribution of salon segments in large and small cities 17
Segment A quantified and qualified 17
Hairdressing by circles of friends 18
Segment B quantified and qualified 18
Segment C quantified and qualified 18
Segment D quantified and qualified 19
The casual and parallel market 19
Total numbers of casuals could be large 19
Fluidity and seasonal peaks in demand/market size 20
SECTION 4 SALON/SPA DISTRIBUTION (GEOGRAPHY) 21
Introduction / summary 21
TABLE 7 Distribution salons (%) by selected cities 21
TABLE 8 Registered salon numbers in selected cities 22
Salon operators and staff, countries of origin 22
SECTION 5 SALONS AND CORE CONSUMER SEGMENTS 23
Introduction / summary 23
TABLE 9 Core consumers ranked by occupational status 23
Core consumer age 23
TABLE 10 Women’s monthly income, examples 24
TABLE 11 Salon consumers ranked by nationality 24
Salon consumers and non-nationals 24
SECTION 6 SALONS AND HAIR CARE BRANDS 25
Introduction / summary 25
TABLE 12 Salon brands market, data summary 25
TABLE 13 Number of brands handled in salons 25
TABLE 14 Market share (%) top brands 26
Two horse race? 26
TABLE 15 Brands handled in different salon market segments 26
Brands after market leaders 26
TABLE 16 Brands handled in salon sample (colour category) 27
TABLE 17 Brands handled salon sample (styling category) 27
TABLE 18 Brands handled salon sample (treatment category) 28
Possible brand inflation and counterfeits? 28
Parallel market 28
TABLE 19 Counterfeits share of salon products market, by salon segments 29
Conflicting views about use of counterfeits 29
High estimates of counterfeits products 29
Low quality products a barrier to development 29
TABLE 20 Salons’ brand purchasing criteria 30
Quality and salon quotes 30
Marketing for consumer recognition - but not everywhere 30
Big brand combines all with salon support 31
New entrants - quality vs. marketing? 31
Interest in brand experimentation? 31
Leading retail (mass market) brands 32
Arab retail brands 32
TABLE 21 Number of brands by product category (approximate) 32
Salon interest in Halal products 32
Brand/product demands - Halal 32
Brand/product demands - natural 33
TABLE 22 Brands handled by distribution groups 33
Distributor or beauty supplier profiles (3) 33
SECTION 7 SALON/SPA PRODUCTS MARKET BY CATEGORY 35
Introduction / summary 35
TABLE 23 Hair salon products market - summary Saudi Arabia 35
TABLE 24 Product purchases as % salon revenues, by segment 35
Large salons’ product purchases 36
Benchmarks other countries 36
TABLE 25 Salon revenues (%) from services and product retail 36
TABLE 26 Distributors’ sales to salons (%) by hair care product category 36
Limited range of the many product categories are handled 37
No missing product categories 37
TABLE 27 Salon product retail categories 37
Hair extensions 37
TABLE 28 Supplier sales of beauty products by category 38
SECTION 8 SALONS’ BUSINESS ACTUALITIES, REVENUES BY SERVICES CATEGORY 39
Introduction / summary 39
TABLE 29 Salon services revenues - hair and beauty (%) 39
Strong demand to change image, frequently 39
Beauty services increase 39
TABLE 30 Salon service menus (examples of services provided) 40
Growth drivers in salons 40
TABLE 31 Salon services (%) revenues by category 41
Salon hair colouring - products and services 41
Salon hair straightening and curling - products and services 41
Haircuts, hairstyling, and special occasion styles 41
Special occasions drive styling market 42
Weddings 42
Salon hair treatment business, products and services 42
Hair loss, estimated prevalence 43
Hair treatments - damage examples and causes 43
Individual theories 43
SECTION 9 SALON MARKET - COUNTRY SPECIFIC FACTORS 44
Introduction / summary 44
Codes that determine how women reach salons and how salons reach women 44
Codes and home-based services 44
Codes and development of mall and mega salons 44
Social codes create space for new media 45
Online social media (FaceBook) 45
Online social networks 46
Cultural practices and use of visuals in promotions 46
Effective selling of beauty without infringing codes 46
Salon marketing - how and where 47
Clients as salon ambassador 47
Marketing and business to business 47
Drivers of salon/beauty market - macro factors 48
Drivers of salon/beauty market - appearance and the media 48
Desire to frequently change appearance 48
Impact – foreign fashions and celebrities 49
Drivers – female owned and operated salons 49
SECTION 10 MARKET STRUCTURE, REGULATIONS 50
Introduction / summary 50
Salon regulations / requirements for women’s salons 50
Not salon but dressmaking business (Mashghal) 50
Salon complaints about regulations 51
Official policy (Virtue Commission) 51
Official policy (Saudization of employment) 51
Salons’ many recruitment problems 52
Informal education in beauty 52
Skills could be barrier 52
Training programmes with government support 52
Hygiene regulations and concerns 53
SECTION 11 SALONS/SPAS - NAMES IDENTIFIED (SEGMENTS A & B) 54
Introduction / summary 54
TABLE 32 Salons - segment A in Riyadh and Jeddah (names) 55
TABLE 33 Salons - segment B in Riyadh and Jeddah (names) 56
TABLE 34 Salons in Dammam, Al Khobar and Makkak ( names) 56
TABLE 35 Salons in Abha and Hail (names) 56
Top shopping malls (selected) 56
SECTION 12 SALON PRICES BY MARKET SEGMENTS 57
Introduction / summary 57
Prices, discounts and client loyalty rewards 57
The never discount salons 57
Freelance and their prices 57
TABLE 36 Salon colouring prices in different salon segments (Saudi Arabin Riyals) 58
TABLE 37 Salon wave and straightening prices by salon segment 58
TABLE 38 Salon cut and head massage prices by salon segment 58
TABLE 39 Salon segments, wages 59
TABLE 40 Prices retail hair products by brand 59
SECTION 13 SALON/SPA CALENDAR (SEASONALITY, BUSY TIMES, OPENING HOURS) 60
Introduction / summary 60
TABLE 41 Salon opening hours and days 60
Salon at midnight? 60
TABLE 42 Busiest (and slowest) days and seasons for salons 60
Quiet times for salons 61
TABLE 43 Business opening hours and days in Saudi Arabia 61
TABLE 44 Public holidays in Saudi Arabia 61
Eid 61
SECTION 14 DATA SOURCES, METHODOLOGY 62
Introduction / summary 62
Interviews 62
Confidentiality 62
Languages 62
TABLE 45 Composition of expert sample 63
Expert sample / criteria for choosing experts 63
TABLE 46 Experts sampled and cities represented 64
Breadth of experts’ expertise - geographic 64
Breadth of experts’ expertise - brands 64
Data issues relevant to market 64
Data conflict on beauty market 64
SECTION 15 GLOSSARY AND ABBREVIATIONS 66
Abbreviations 66
Variants spellings 66
Arab and local terms 66
Gulf Cooperation Council (GCC) 67
Moroccan bath described 67
SECTION 16 MARKET SIZE – WORKSHEETS AND ESTIMATES 68
TABLE 47 Key cities in the KSA, % of population and salon numbers 68
TABLE 48 Salons/day spas per population, estimates selected countries 68
SECTION 17 COUNTRY DATA - SAUDI ARABIA 69
Introduction / summary 69
TABLE 49 KSA – population and income 69
Population, accuracy of data 69
Population, non-nationals 69
Population, non nationals – origins, policy 70
Population, non-national - women 70
TABLE 50 The top cities by % of the population 71
TABLE 51 Cities with developed consumer facilities 71
The top cities for beauty products and services 71
TABLE 52 Female population, labour, education in the KSA 72
TABLE 53 Saudi universities and student enrolment (ranked) 73
Students abroad 73
Internet access in KSA 74
KSA value of cosmetics market 74
Cosmetics market, value of Halal 74
Beauty retailers names (selected) 74
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS 75
DIAGONAL REPORTS STATEMENT 77
Summary of Saudi Arabian report
Other Saudi Arabian, UAE and Iranian market reports
Report Series
Buy This Report