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Ethnic Salon Market 2010

The Professional Haircare Market Brazil 2010

February 2010

Diagonal Reports has been tracking the professional hair and beauty market in Brazil and Latin America for almost a decade. Its latest report on the professional haircare market in Brazil identifies changes in South American's largest beauty market.

The preliminary table of contents:
Size of the Brazilian hairsalon market
Number of hair salons in Brazil
Value (in Reais) of the hair salon market in Brazil
Recent and projected trends in this market
Value of the ethnic market segments (Caucasian, African, Asian)
Value of the salon hair colouring market in Brazil
Value of the salon shampoo and conditioner market
Value of the professional hair styling and design market
Value of the salon hair treatment market
Recent and expected trends in these haircare categories
Segmentation of the professional haircare market by types of hairsalons (A,B,C segments)
Main salon haircare companies and their market share by volume and value in the main haircare categories
Brandshare in the salon hair colouring market
Brandshare in the salon hairstyling market
Brandshare in the salon hair straightening, curling and relaxing market
Latin brands
"Green" or natural brands
Reasons for brand ranking and for recent changes in brand share
Salon business trends
Salon income from sale of service (% of total)
Income from in-salon retail (% of total)
Changes in consumer profiles
Current and expected salon market trends
Trends and effect on economic crisis on consumer habits and usage
Future directions of the market and how salons are responding to these changes
Largest salon players
Profiles of leading salons (independents and chains) in Brazil
Regulatory framework

Title: The Professional Haircare Market Brazil 2010
Published: November 2009

Table of Contents
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