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The Mexican Professional Beauty Market 2007

October 2007

The Professional Beauty Market Mexico 2007
(Size and Structure)
Salon - Beauty - Hair - Day Spa - Med Spa - Hotel Spa


TABLE OF CONTENTS 2
REPORT STRUCTURE 5
SECTION 1 - REPORT SUMMARY 7
TABLE 1 Beauty services market Mexico at a glance 7
Top brands 7
Market value 7
SECTION 2 - DATA SOURCES 8
Mexico data issues 8
GRAPH A The market experts in Mexico (service suppliers by type) 9
SECTION 3 - BEAUTY SERVICE BUSINESSES MARKET (SIZE, STRUCTURE) 10
TABLE 2 Beauty service businesses in market (units and types) 10
The many types of businesses in professional beauty market 10
TABLE 3 Salons hair/beauty (units and employees) 11
Salon spas (hair and beauty) 11
TABLE 4 Salons hair/beauty (%) by type 11
TABLE 5 Salons hair/beauty (%) breakout by size 12
TABLE 6 Salons hair/beauty (%) breakout by employees per unit 12
TABLE 7 Salons hair/beauty (%) revenues (Peso MXN) annual 12
Value of stock, equipment 12
TABLE 8 Salons hair/beauty (%) breakout by client spending per visit 13
TABLE 9 Consumer profiles 13
TABLE 10 Salon spa (%) breakout of chains by number of units 13
TABLE 11 Spa market, by type in Mexico 14
The new spa segment 14
Spa – clarity called for 14
TABLE 12 Spa consumer profiles (numbers and spending) 15
Medspas and their impact 15
SECTION 3 - BEAUTY SERVICES MARKET - GEOGRAPHY 16
TABLE 13 Professional beauty (%) by geographical area 16
TABLE 14 Cities where professional beauty is concentrated 16
Sector by geography 16
TABLE 15 Spa locations in Mexico (2005) 17
Mexico the 31 states 17
SECTION 4 - BEAUTY SERVICES MARKET - SIZE OF BUSINESSES 18
Unit sizes 18
TABLE 16 Salons spas - examples of sizes (national franchise, per unit) 18
TABLE 17 Salons spas - examples of sizes (by type) 18
TABLE 18 Salons spas, examples of sizes (area and staff per unit) 19
TABLE 19 Salons spas – example sizes (investment/revenues per unit) 19
SECTION 5 - BEAUTY SERVICES MARKET - REVENUE SOURCES 20
TABLE 20 Beauty services – revenues (%) breakout 20
Revenue sources / experts’ note of caution 20
Service menus 20
TABLE 21 Service menus (spa, medspa) 21
TABLE 22 Treatments - hair and beauty (the top 5) 21
Special event business 21
TABLE 23 Treatments hair (the top 6) 22
Changes in hair care 22
TABLE 24 Treatments spas / medspas ranked (the top 5) 22
Massages 22
Lasers 23
Weight related 23
Medical supervision 23
TABLE 25 Treatments - spas / medspas (top 4) fastest growth 23
Best performers and growth rates 23
Demand drivers 23
New service combinations 24
TABLE 26 Product retail - (%) of clients buying, and spending 24
SECTION 7 – BRANDS PRODUCTS AND EQUIPMENT 25
Beauty brands 25
Brands identified 25
TABLE 27 Brands by category hair care (12 names) 25
Brand(s) 25
TABLE 28 Brands by category skin care and spa (8 names unranked) 26
TABLE 29 Brands by category medspa (8 names unranked) 27
TABLE 30 Brands by category laser treatments (5 names unranked) 27
TABLE 31 Brands by category wax and tanning (9 names unranked) 28
SECTION 8 - BEAUTY SERVICES MARKET - BEST PERFOMERS AND TREND SETTERS 29
TABLE 32 Leading beauty businesses, including celebrity (14 names) 29
Ownership of top businesses 30
Celebrity status salons (8 names) 30
Celebrity reputations 30
Award winning salons / spa salons / spas 30
Training, professional development of industry 31
Training abroad 31
TABLE 33 Professional training institutes (12 names) 31
SECTION 9.1– PROFILES – salons (hair beauty) 33
TABLE 34 Companies profiled - salons spas hair/beauty (23 names) 33
SECTION 9.2 – PROFILES - MEDSPAS 51
TABLE 35 Companies profiled - medspas (12 names) 51
SECTION 9.3 Profiles – thermal spas 62
TABLE 36 Companies profiled – thermal spas (15 names) 62
SECTION 10 - PROFILES - AGENCIES, ASSOCIATIONS ET. AL. 73
Industry associations 73
Trade shows (expos) and competitions 73
Magazines (selected) 74
SECTION 11.1 - APPENDIX MAPPING THE “SPA” MARKET – DEFINITIONS 75
Spa classifications (Mexico) 75
Medspa – a changing definition 75
Not continue the industry debate 76
SECTION 11.2 - APPENDIX - BEAUTY SERVICES - PRICING 77
TABLE 37 Prices - spa services (MXN Pesos) 77
TABLE 38 Prices tanning services (MXN Pesos) 77
TABLE 39 Prices massage (MXN Pesos) 77
TABLE 40 Prices hair services (MXN Pesos) 78
TABLE 41 Prices beauty services (MXN Pesos) 78
TABLE 42 Prices hair removal services (MXN Pesos) 78
TABLE 43 Prices - medspas massage (MXN Pesos) 79
TABLE 44 Prices –- medspas - beauty (MXN Pesos) 79
TABLE 45 Prices – medspas - hair removal services (MXN Pesos) 79
TABLE 46 Prices – thermal spas – massage (MXN Pesos) 80
TABLE 47 Prices –- thermal spas - beauty services (MXN Pesos) 80
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL) 81
GLOSSARY AND SYMBOLS USED IN TABLES 84
Symbols used in Tables 84
Foreign characters 84
GSP formats 84
DR STATEMENT 85
Report
· Title: The Professional Beauty Salon Market Mexico 2007 (Market Size and Structure)
· Published: October 2007
· Series: The Professional Beauty Market Salon - Spa - Hotel - Med - Spa Market Series 07



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