US Salon Market 08 - salons which maintain/increase sales
Male Grooming Market 08
New Beauty for New Consumers 08 - Beauty Spending Channelled into New Categories
The European Spa Market 2007
June 2007
Size and Structure of the European Spa Market
Spa - Wellness – Pampering - Stress Relief - Preventative Medicine
TABLE OF CONTENTS 2
REPORT STRUCTURE 7
SECTION 1 REPORT SUMMARY 9
TABLE 1 The spa universe by country 9
The spa concept defined 9
Positive market 9
Why choose spas over competitors? 9
Spa satisfaction 10
Market drivers 10
Negatives 10
SECTION 2 - MAPPING THE SPA MARKET – CHANGING MEANINGS 11
What is the spa concept? 11
“Spa” - a useful working title 11
Scope of “spa” market 11
Spas change in traditional beauty services 12
New meanings generate confusion (salon or spa?) 12
Loose use of “spa” term 13
An inflated meaning 13
Tighter standards 13
SECTION 3 – MAPPING THE MARKET - NUMBERS OF SPAS 14
TABLE 2 The “spa” universe (day and stay spas) 14
Data comparability 14
TABLE/GRAPH 3 Distribution of Day Spas, and Stay Spas 15
TABLE/GRAPH 4 Distribution of spas by country 15
SECTION 4 – GEOGRAPHICAL CONCENTRATION OF SPAS 16
TABLE 5 Geographical distribution, salons (hair/beauty) 16
SECTION 5 - SPAS SIZES (EXAMPLES) 17
Difference day and stay spas 17
The typical beauty salon 17
“Micros” and data collection 17
TABLE/GRAPH 6 Beauty salon distribution by number of employees (Germany) 18
Treatment rooms per unit 18
Revenues per unit 18
New machines reduce space required 18
Clients – geographical area (radius) and population 19
Some US examples 19
SECTION 6 - SPAS - DAY SPAS (BEAUTY SALONS, HAIR SALONS, HEALTH AND FITNESS CLUBS)
20
TABLE/GRAPH 7.A The spa universe - day spas by type 20
TABLE 7.B The spa universe - day spas by type 20
The size of the sector 20
TABLE/GRAPH 8 Day spas and the total sectors 21
TABLE 9 The wider universe - beauty salons, hair salons, health & fitness clubs 22
Comparison with the USA 22
Spa related occupational groups 22
A new occupational category for the millennium 23
TABLE/GRAPH 10 Day spas - health and fitness club sector 24
TABLE 11 The health & fitness market (units and members) 24
SECTION 7 - STAY / DESTINATION SPAS (HOTELS, HEALTH RESORTS) 25
TABLE 12 The spa universe - the stay spas / destination spas 25
Health spas 25
Types of hotels with a spa 25
Hotel grading systems 26
TABLE/GRAPH 13 Stay spas - hotels of 4 or more stars 26
TABLE/GRAPH 14 Stay spas – health spas by country 27
TABLE 15 “Health spas/resorts” numbers of visitors 27
Health spas – prescription and insurance 27
SECTION 8 - SPAS - THE “EMERGING” SPAS 29
Medspas 29
Medspa drivers 29
SECTION 9 - SPA TREATMENT CATEGORIES 30
The main treatment categories 30
TABLE 16 Ranking of treatments in spas (day and stay) 30
Skin and face care 30
Massage 31
Mechanising massage? 31
Top treatments in hotel spas (France) 31
List of spa treatments 31
A bewildering range 32
SECTION 10 - REVENUES IN DAY SPAS (BEAUTY SALONS) 33
Caution about data on revenues 33
TABLE/GRAPH 17 Beauty salon revenues 34
TABLE/GRAPH 18 Distribution beauty salon income (%) services and product retail 34
TABLE 19 Beauty salon revenues (€) average per unit 35
SECTION 11 - SPAS - COUNTRY FOCUS 36
TABLE/GRAPH 20 France, the “spa” sector 36
TABLE 21 France - spa related businesses 36
TABLE/GRAPH 22 France, distribution of “spas” by type 37
TABLE 23 France - distribution of spa related businesses 37
TABLE/GRAPH 24 Germany, the “spa” sector 38
TABLE 25 Germany - spa related businesses 38
TABLE/GRAPH 26 Italy, the “spa” sector 39
TABLE 27 Italy - spa related businesses 39
TABLE 28 Italy - % breakout of “beauty sector” by type and revenues 39
TABLE/GRAPH 29 Spain, the “spa” sector 40
TABLE 30 Spain - spa related businesses 40
TABLE/GRAPH 31 UK, the spa sector 41
TABLE 32 UK - spa related businesses 41
STAY SPAS / HEALTH RESORTS (DESTINATION SPAS) 43
France destination spa spas / hotels with a spa 43
France size of hotel market 43
TABLE 33 France - breakout (%) of hotels by grade/class 2004 43
France water spas (thermal stations) 43
France insurance paid criteria 44
TABLE 34 France - health spas - ranking therapies by usage (2005) 44
Germany destination spas and health spas 44
TABLE/GRAPH 35.A Germany – health tourism ranked by type 46
TABLE 35.B Germany - health tourism ranked by facility type (2005) 46
TABLE 36 Germany - health resort guests (by type of facility, 2005) 46
Austria health spas 46
Italy health spas 47
Spain health spas 47
UK destination spas 47
SECTION 12 – SPAS (OPERATORS “THE TOP TEN”) 48
Not exhaustive listings 48
Beauty salons and spas (supplier linked) 48
Flagship salons/spas 48
FRANCE 49
TABLE 37 France – the top beauty salons/day spas (33 names, unranked) 49
TABLE 38 France – top thalassos (10 names, unranked) 50
TABLE 39 France - top thalassos in hotels (14 names, unranked) 50
GERMANY 51
TABLE 40 Germany – top beauty salons/day spas (10 names, unranked) 51
TABLE 41 Germany - top hotels / thalassos (9 names, unranked) 51
ITALY 52
TABLE 42 Italy - top beauty salons/day spas (30 names, unranked,) 52
TABLE 43 Italy - top stay spas (15 names, unranked) 53
SPAIN 54
TABLE 44 Spain - top beauty salons/day spas (29 names, unranked) 54
TABLE 45 Spain - top stay spas (unranked, 6 names) 54
UK 55
TABLE 46 UK - top beauty salons/day spas (unranked, 33 names) 55
TABLE 47 UK - top stay spas (unranked 11 names) 56
FITNESS CLUBS 57
TABLE 48 France - top health and fitness clubs (ranked, 6 names) 57
TABLE 49 Germany - top health and fitness clubs (ranked, 6 names) 57
TABLE 50 Italy - top health and fitness clubs (ranked, 5 names) 57
TABLE 51 Spain - top health and fitness clubs (ranked, 10 names) 57
SECTION 13 – SPAS - PRODUCT SUPPLIERS 59
TABLE 52 Numbers of “top suppliers” by country 59
TABLE 53 Combined market share of top suppliers by country 59
TABLE 54 Names of “top three suppliers” by country (ranked) 60
Mapping the top suppliers and product categories (face and body) 60
Anti-ageing pulls up prices 60
The “true” spa brands 61
Top suppliers and sales strategies 61
Distribution 61
Sales and service 62
France 63
TABLE 55 France - top suppliers (6 names ranked) 63
TABLE 56 France - top suppliers by category-face (8 names) and body (7 names) 63
TABLE 57 France - suppliers identified by experts (approximately 50 names) 64
TABLE 58 Germany - top suppliers (11 names) 65
TABLE 59 Germany - top suppliers in face care and body care categories 65
TABLE 60 Germany - suppliers identified by experts (42 unranked) 66
Italy 67
TABLE 61 Italy - top suppliers (ranked, 7 names) 67
TABLE 62 Italy - suppliers identified by experts (33 unranked) 68
SPAIN 69
TABLE 63 Spain - top suppliers (10 names ranked) 69
TABLE 64 Spain - suppliers identified by experts (24 unranked) 70
UK 71
TABLE 65 UK - top suppliers (ranked, 11 names) 71
TABLE 66 UK - top suppliers, face care (7 names) and body care (8 names) ranked 72
TABLE 67 UK - suppliers identified by experts (27 names, unranked) 73
SECTION 14 - INDUSTRY ORGANIZATIONS 74
FRANCE 74
GERMANY 75
ITALY 75
SPAIN 75
UK 75
SECTION 15 - APPENDIX I – CLASSIFICATION OF SECTOR 77
Table 68 EU Classification codes (EU ISCO-88 - service workers and shop and market sales workers)
77
TABLE 69 What can be counted as a “beauty service enterprise” 78
France INSEE definitions – “soins de beaute” 78
France definition - thermes 78
France definitions – salon coiffure 79
Definitions of spas (ISPA and other) 79
Loose use of term creates confusion 79
The different types of spas 80
Spa (USA definition) 80
Day spas / stay spas 80
Spa (UK definition) 80
Medspa – a changing definition 81
Medspa definitions 81
SECTION 16 – APPENDIX 2 - REGULATIONS 82
Regulations 82
Health resort 82
UK standards 83
SECTION 17 – APPENDIX 3 - GEOGRAPHICAL DISTRIBUTION 84
TABLE 70 France - geographical distribution, hair salons 2004 84
TABLE 71 Germany - geographical distribution, beauty salons 2004 85
TABLE 72 Germany - geographical distribution, hotel nights 2005 87
TABLE 73 Italy - geographical distribution, beauty salons 88
Italy regions with high concentration of health spas 88
TABLE 74 Spain - geographical distribution, beauty salons 2004 89
TABLE 75 France - geographical distribution, hair salons / health spas 89
TABLE 76 France - geographical distribution, health (thermal) spas (ranked by visits, 2005) 90
TABLE 77 Germany - spa and health resort towns (48 towns) 90
SECTION 18 – APPENDIX 4 – PRICES IN BEAUTY SALONS SPAS (SELECTED) 91
Table 78 France service prices in «average/upmarket» beauty salons 91
TABLE 79 Italy service prices in «upmarket» beauty salons 92
TABLE 80 Spain service prices in «average/upmarket» beauty salons 92
TABLE 81 UK salon service prices - (upmarket) beauty salons 93
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONANIZATIONS
(REGULATORY, TRADE, PROFESSIONAL) 94
Symbols used in tables 99
Foreign characters 99
GSP formats 99
DR STATEMENT 100
Report
- Title: The European Spa Market 2007
- Published: 1st June 07
- Series: Spa Market Series 07
- Pages: 100
- Price: Euro3,750
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