THE SALON MARKET IN TURKEY© 2005 (TURKEY HAIR AND BEAUTY)

THE SALON MARKET IN TURKEY©2005 (TURKEY HAIR AND BEAUTY)

THE SALON MARKET IN TURKEY©2005 (TURKEY HAIR AND BEAUTY)

TABLE OF CONTENTS

STRUCTURE OF THE REPORT 4
SECTION 1 EXECUTIVE SUMMARY 5
Table 1 The salon market in Turkey at a glance (2005) 5
Lack of reliable data – market sizes 5
Market trends 5
Number of leading manufacturers and distributors 5
Currency 5
Date of publication 5 SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS 6
Table 2 Number of cosmetics suppliers (manufacturers/distributors) 6
Representative organizations 6
Table 3 Top manufacturers in salons, ranked (3 names) 6 The market leaders 6
Table 4 Other foreign manufacturers in salon market (7 names, unranked) 7
Table 5 Domestic manufacturers in salon market, (11 names, unranked) 7
Other companies 7
Professional and retail brands 7
Salon support services 8
Distribution structure 8
Table 6 Larger distributors to salons (5 names, unranked) 8
SECTION 3 SALON MARKET SIZES 9
Lack of reliable and up-to-date data on salon market 9
SECTION 4 THE SALON SECTOR 10
Table 7 The salon sector in Turkey 10
Data problems 10
Representative organizations 10
Market trends (2004) 10
Market trends (2006) 10
Market drivers 10
Table 8 Number of registered salons in selected cities 11
Table 9 Salon market segments 11
The different market segments 11
Table 10 Top prestige salons in Turkey, (31 names unranked) 12
SECTION 5 COMPANY ADDRESSES / PROFILES 13
Manufacturers and importers (31 names) 13
Table 11 Top company’s share of professional market, by category 14
Distributors (10 names) 19
Salons (28 names) 20
SECTION 6 MARKET AUTHORITIES 25
Industry associations and events 25
SECTION 7 IN-SALON BUSINESS 27
In-salon business and the salon sample 27
Salon consumers – gender, age 27
Table 12 Salon consumers, gender and age 27
IN-SALON BUSINESS – VARIATIONS 27
Table 13 Variations in salon business 27
Salon market trends 28
Table 14 Variations in salon business (2005) 28
IN-SALON BUSINESS – BY CATEGORY 28
In-salon business by category 28
Changes in income 28
Table 15 Income sources in salons, services and retail 29
IN-SALON BUSINESS - HAIR SERVICES 29
Table 16 In-salon business, hair services 29
Table 17 Hair/scalp care rituals in salons 30
Main client needs 30
Table 18 Clients’ hair concerns 30
Table 19 Care brands (shampoos, conditioners, treatments), ranked 31
Hair care brands 31
Table 20 Cuts and styling, short and long hair 31
Styling methods 31
Table 21 Styling brands, ranked 32
Top styling brands 32
Technical hair services 32
Colouring business and techniques 32
Popular shades 33
Table 22 Colouring brands, ranked 33
Perming services 33
Table 23 Perming brands, ranked 34
IN-SALON BUSINESS – NON-HAIR SERVICES 34
Table 24 Top non-hair services offered 34
Depilation 34
Table 25 Consumer combination of hair and beauty services 35
Brands in manicures and depilation 35
IN-SALON BUSINESS – PRODUCT RETAIL 35
SAMPLE SALON PRICES 35
Table 26 Prices hair and non-hair services 35
Table 27 Average client spend per visit (TRL million) 36
SECTION 8 SAMPLE PROFILES 37
Table 28 The salon sample - numbers 37
Table 29 Sample size - numbers of salons operated 37
Table 30 Profiles of sample – chairs, cabins, clients a week (per salon) 37
Table 31 Profiles of sample – staff and technicians (per salon) 38
INDEX OF BRANDS, COMPANIES, TRADE ASSOCIATIONS, AND PUBLICATIONS 39
DIAGONAL REPORTS STATEMENT 42
GSP formats 42
Disclaimer 42
Symbols used in tables 42

Report Title: THE SALON MARKET IN TURKEY©2005 (TURKEY HAIR AND BEAUTY)

Pages 43
Published June 2005
Price: Euro€1,800 (US$2,286)

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