THE SALON MARKET IN THE USA (2004)

THE SALON MARKET IN THE USA

TABLE OF CONTENTS

THE SALON MARKET IN THE USA 1
TABLE OF CONTENTS 2
SECTION 1 EXECUTIVE SUMMARY 6
Table 1 The salon market in USA at a glance 6
Market size and trends 6
Number of leading manufacturers and distributors 6
Number of salons and best performers 6
Currency 6
Date of publication 6 SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS 7
Table 2 Number of manufacturers and distributors in USA 7
Table 3 Manufacturers in salon channel – the top 11 7
The top companies and their brands 7
The ranking of the top three companies includes sales not just of the companies’ own name product lines but also sales of their wholly-owned companies and trade marks. For example, 7
Small and niche companies 8
Other companies and brands in professional channel 8
Own label brands 8
Table 4 Distributors, largest in cosmetics market unranked 9
Distribution structure in the USA 9
Distribution structure in the USA 9
SECTION 3 MARKET OVERVIEW 10
Table 5 Salon sector turnover (2002) 10
Market size and trends 10
Diversion 10
SECTION 4 THE SALON SECTOR 11
Table 6 The salon sector in USA 11
Number of salons and employees 11
Regulatory 11
Table 7 Salon market segments 11
Market structure 12
Largest salons 12
Table 8 The top 25 chains in USA (salons worldwide) 13
Chains, largest 13
Prestige and upmarket segment 14
Professional programmes 14
Artistic teams 14
Companies operating professional programmes 15
SECTION 5 THE ETHNIC SALON MARKET IN THE USA 16
Ethnic beauty market 16
Ethnic salons 16
Table 9 Companies in professional ethnic market USA 17
SECTION 6 COMPANY PROFILES/ADDRESSES 18
Manufacturers profiles/addresses 18
Distributors profiles/addresses 23
Salon profiles/addresses 25
Table 10 Salon groups (with over 50 salons worldwide) 25
Table 10 (continued) Salon groups (with 6-48 salons worldwide) 26
Salon profiles 27
SECTION 7 LIST OF AUTHORITIES 30
Government sources 30
Regulatory/certifying 30 Industry associations - manufacturers and distributors 31
Industry associations - salons 32
Publications – trade 33
Publications – consumer 35
Trade Events - exhibitions, competitions 35
SECTION 8 IN-SALON BUSINESS 37
In salon business and the salon sample 37
CONSUMER PROFILES AND SPENDING 37
Table 11 Salon consumers – gender and age 37
Table 12 Average spend per visit 37
Consumer segments 37
Men 38
New consumer segments 38
IN-SALON BUSINESS – VARIATIONS 39
Table 13 Variations in salon business 39
Market variations 39
Market drivers 39
Table 14 In-salon business by category (2002) 40
Table 15 In-salon business by category (2006) 40
Business breakouts vary in branches operated by chains; only selected salons offer non-hair services. 40
Trends in business breakouts 40
IN-SALON BUSINESS – HAIR SERVICES 41
Table 16 In-salon business, hair services ranked 41
Table 17 Clients’ hair concerns ranked 41
Table 18 Clients’ hair problems/concerns by outlet 42
Main concerns 42
Table 19 Hair/scalp care special services/rituals in salons 42
Rituals 42
First impressions 43
Consultation steps 43
Style magazines 43
Setting realistic expectations 43
Demonstrations 43
Product advice 44
Table 20 Hair care (shampoo, conditioner) brands ranked 44
Table 21 Hair care (shampoo, conditioner) brands used 44
Numbers of brands 45
Product diversion 45
Blurring of product categories 45
Table 22 Cuts and styling, short and long hair 46
Styling demands 46
Popular hair lengths 46
Popular styles in 2003 46
Table 23 Styling appliances and tools ranked 47
Appliances 47
Tools on short hair 47
Healthy hair 47
Other styling problems 47
Table 24 Styling brands, ranked 47
Table 25 Styling brands, short and long hair 48
Stylant brands 48
Product demands 48
Product formats and terms 49
Stylists’ comments on brands 49
Table 26 Technical hair services 50
Perming issues 50
Demand drivers for colour 50
Table 27 Colouring ritual steps 51
Colour consultation 51
Key points of the colour consultation 51
Table 28 Colouring techniques - most popular, ranked 52
Leading techniques 52
Trends in colouring 52
Techniques and styles described 52
Corrective colouring 53
Table 29 Colouring brands used 53
Product requirements 53
Stylist comments on leading colourants 53
Table 30 Perming services, ranked 54
Perming business 54
Perming rituals 54
Table 31 Perming services, variations in demand 2003 55
Perming trends 55
Table 32 Perming brands 55
IN-SALON BUSINESS – NON-HAIR SERVICES 56
Table 33 Consumption patterns for salon services 56
Table 34 Non-hair (spa) business in salon 56
Spa business and variations in demand 56
Typical spa menus 56
Drivers demand for spa services 57
The spa ritual 57
IN-SALON BUSINESS – PRODUCT RETAIL 58
Table 35 Salon product retail, as % of clients 58
Table 36 Salon product retail, variations in turnover 58
Trends in product retail 58
Drivers of retail sales - positive 58
Drivers of retail sales - negative 59
Table 37 Retail sales by product category–hair and non-hair 59
SAMPLE SALON PRICES 60
Table 38 Prices hair services (US$) 60
Table 39 Prices non-hair services (US$) 60
Table 40 Prices product retail, hair care (US$) 61
SECTION 9 SAMPLE PROFILES 62
Table 41 Salon sample, by numbers of outlets and market segment 62
Table 42 Salon sample, by size per outlet 62
Table 43 Salon sample by staff and stylists per outlet 63
DIAGONAL REPORTS STATEMENT 64
GSP formats 64
Disclaimer 64 Symbols used in tables 64
INDEX OF COMPANIES AND BRANDS 65

Report
· Title: THE SALON MARKET IN THE USA (2004)
· Price: US$3,175 (Euro2,500)
· Published: June 04
· Pages: 88
· Series: The Global Professional Salon Market Series, published in 03-05 which includes the US, EU, Japan, China and other key markets. Each report follows the same format and approach to facilitate global and regional comparisons

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