THE SALON MARKET IN POLAND 2004 (POLAND HAIR AND BEAUTY)

THE SALON MARKET IN POLAND© 2004 (POLAND HAIR AND BEAUTY)

THE SALON MARKET IN POLAND 2004

TABLE OF CONTENTS

SECTION 1 EXECUTIVE SUMMARY 5
Table 1 The salon market in Poland at a glance 5
Lack of data market sizes 5
Number of leading manufacturers and distributors 5
Number of salons and best performers 5
Currency 5
Date of publication 5
SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS 6
Table 2 Number of manufacturers and distributors of cosmetics products 6
Representative organizations 6
Leading companies 6
Table 3 Manufacturers, market leaders in salon channel (4, unranked) 7
Other brands with salon sales, imports and local (15) 7
Table 4 Distributors, largest companies in salon channel (2) 8
Distribution structure 8
Other distributors of professional hair care products (12) 8
SECTION 3 SALON MARKET SIZES 9
Market size and trends - cosmetics 9
Rate of inflation 9
SECTION 4 THE SALON SECTOR 10
Table 5 Number of salons Poland and Warsaw 10
Numbers of salons and types of outlets counted 10
Representative organizations 10
Salon market structure 10
Table 6 Spending in different salon segments 11
Table 7 Top multi-outlet salons, ranked (10) 11
Table 8 Top prestige salons in Poland, unranked (19) 12
Top salons 12
Professional programmes 13
SECTION 5 COMPANY PROFILES/ADDRESSES 14
Profiles - manufacturers 14
Profiles - distributors 19
Large retailers of hair care 26
Profiles - salons 26
SECTION 6 MARKET AUTHORITIES 31
Government sources 31
Industry associations - manufacturers and distributors 31
Industry associations - salons, salon workers 32
Trade publications 33
Trade events - exhibitions, competitions 35
SECTION 7 IN-SALON BUSINESS 37
In-salon business and the salon sample 37
CONSUMER PROFILES AND SPENDING 37
Table 9 Salon consumer segments, by gender 37
Table 10 Salon consumer segments, by age 37
Table 11 Average spend per visit (PLN/US$) 38
IN-SALON BUSINESS – VARIATIONS 38
Table 12 Variations in salon business (2004/2006) 38
Market variations 38
Table 13 Market drivers, ranked 39
Market drivers 39
IN-SALON BUSINESS – BY CATEGORY 40
Table 14 In-salon business by category (2004) 40
Table 15 In-salon business by category (2006) 40
IN-SALON BUSINESS - HAIR SERVICES 41
Table 16 In-salon business - hair services, ranked 41
Table 17 Clients’ hair problems/concerns, ranked 41
Problems and solutions 41
Table 18 Hair/scalp care rituals in salons 42
Table 19 Care brands, ranked 42
Table 20 Care brands/products used by sample, listed 43
Table 21 Cuts and styling, short and long hair 44
Currently popular styles 44
Table 22 Styling rituals – tools, ranked 44
Demand drivers for haircuts 44
Fashion-forward men’s styles 45
Table 23 Styling brands, ranked 45
Table 24 Styling brands, short and long hair 46
Table 25 Technical hair services 47
Table 26 Colouring ritual(s) 47
Changes in colour fashions 47
Table 27 Colouring techniques, ranked 48
Table 28 Colouring brands, ranked 48
Table 29 Colouring brands used, listed by sample 49
Table 30 Perming services, ranked 49
Table 31 Perming rituals 50
Table 32 Perming brands used, ranked 50
Table 33 Perming brands used, listed by sample 50
IN-SALON BUSINESS – NON-HAIR SERVICES 51
Table 34 Non-hair (spa) services 51
Table 35 Non-hair (spa) services offered 51
Table 36 Consumption patterns for salon services 52
Table 37 Non-hair (spa) brands 52
IN-SALON BUSINESS – PRODUCT RETAIL 53
Table 38 Salon product retail 53
Table 39 Retail sales, hair care categories and brands 53
Table 40 Retail brands, ranked 54
Table 41 Retail brands, listed 54
SAMPLE SALON PRICES 54
Table 42 Prices, hair services (PLN) 54
Table 43 Prices, non-hair services (PLN) 55
Table 44 Prices, product retail (PLN) 55
SECTION 8 SAMPLE PROFILES 56
Table 45 Salon sample, salons operated in Poland and type 56
Table 46 Salon sample, (per outlet) chairs and cabins 56
Table 47 Salon sample, (per outlet) staff and stylists 57
Table 48 Salon sample, (per outlet) clients and spending (PLN) 57
INDEX 58
DIAGONAL REPORTS STATEMENT 63
GSP formats 63
Disclaimer 63
Symbols used in tables 63

Report Title: THE SALON MARKET IN POLAND© 2004 (POLAND HAIR AND BEAUTY)

Pages 62
Published January 2005
Price: Euro€1,800 (US$2,286)

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