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Sub-Saharan African Beauty Buyer 2012
South African Salon Haircare Market 2011
Sub-Saharan African Haircare Market 2011
Ghana Haircare Market 2011
Nigeria Haircare Market 2011
Kenyan Haircare Market 2011
REPORT STRUCTURE 6
Use of quotes 7
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 8
TABLE 1 Haircare market at a glance 8
TABLE 2 Top haircare companies 8
TABLE 3 Haircare market share (percentage) sales) by product category 9
Commonalities with other markets in Africa 9
An important, growing market 9
Data sources 10
Currency 10
Date of publication 10
SECTION 2: MARKET SIZE, TRENDS AND SALES VARIATIONS 11
Introduction and summary 11
TABLE 4 Black South African haircare market summary data 11
TABLE 5 Market trends 2009 to 2012 11
Sales forecasts 12
Sales trends current and recession 12
TABLE 6 Market drivers positives and negatives 12
Market drivers 12
High maintenance 13
Aspirations a driver 13
Beauty outperforms other consumer goods 13
Impact of the World Cup 14
SECTION 3: HAIRCARE MARKET BY PRODUCT CATEGORY 15
Introduction and summary 15
TABLE 7 Haircare formulations, African specific and general 15
TABLE 8 Haircare products percentage “wet” and “dry” 16
Definition(s) of wet and dry haircare 16
Enters the mainstream 16
TABLE 9 Haircare products percentage product category 17
TABLE 10 Haircare products category sales trends 17
Hair fashions and changes in demand 17
Product category, relaxers and relaxer related 18
TABLE 11 Relaxers (percentage) sales ranked by strength of formulation 18
Trends in the relaxer category 18
Product category colourants 18
Significant barriers to growing colour 19
One big brand 19
Unmet demand, minority 19
Product category extensions and related 19
SECTION 4: SUMMARY OF LEADING BRANDS 20
Introduction and summary 20
TABLE 12 Summary profile, haircare brands numbers identified 20
TABLE 13 Market share (percentage) of the top ranked companies 21
Long established or old? 21
TABLE 14 Brands, winners and losers (x names) 22
Brands, losers 22
Brands, African formulations 23
TABLE 15 Brands, sales reach and geography 23
Pure play professional brands 23
SECTION 5: MARKET SPECIFIC CONSUMER BEHAVIOUR, PURCHASING CRITERIA, UNMET DEMANDS 24
Introduction and summary 24
Demand variations seasonal 24
Demand variations by consumer segment 24
TABLE 16 Hair styling regimes and product sales are interdependent 25
Impact of different regimes on purchases 25
Relaxing extends spending 25
Style switching and motivations for switching 25
Motivation to extend 26
Quotes on dry hair 26
Impact of fashion and celebrities on changing styles 26
Haircare product purchasing criteria 27
Purchasing criteria: price 27
Purchasing criteria: promotions and brand awareness 27
Making the new familiar 27
Brand loyalty by consumer segment 28
Budgets and taking a chance 28
Experiments and education 28
TABLE 17 Unmet consumer haircare needs / market opportunities 29
Market opportunities dry hair 29
Category drivers and unmet needs: dry hair / extensions 30
A new image 30
A bright development in the category 30
Wide spectrum of demands in extensions 31
Quotes on consumer demands 31
Examples of brands meeting expectations 31 Core category leadership 31
Expectations can be unrealistic 32
Market opportunities liquids 32
SECTION 6: TOP COMPANIES AND BRANDS IDENTIFIED BY PRODUCT CATEGORY 33
Introduction and summary 33
TABLE 18 The top brands relaxers (x names) 33
TABLE 19 Three leading relaxer brands, sales (%) 34
TABLE 20 The top brands in treatments (x names) and liquids (x names) 34
TABLE 21 Brands (other), in treatments and liquids (x names) 35
TABLE 22 The top brands colour (x names) 35
TABLE 23 The top brands in styling (x names) 36
TABLE 24 The top brands in extensions (x names) 36
SECTION 7: PROFILES, COMPANIES AND BRANDS IDENTIFIED 37
TABLE 25 Brands identified in South Africa (x names, alphabetical order) 37
TABLE 26 Brands hair extensions (x names alphabetical order) 39
Latest data 39
Non-specific naming 39
Experts’ comments and assessments of brands, alphabetical order 40
SECTION 8: BRANDS, MARKET SEGMENTS AND PRICES (EXAMPLES ONLY) 42
TABLE 27 Examples of brands in different price segments 42
TABLE 28 Brands, and price (per unit) 43
SECTION 9: METHODOLOGY, SOURCES AND COMPANIES REPRESENTED 44
Companies interviewed 44
TABLE 29 Profile of experts interviewed 44
Expert sample / criteria for choosing experts 44
Confidentiality 45
TABLE 30 Profile of experts by geography 45
Languages of interviews 45
SECTION 10: GLOSSARY OF TERMS AND DEFINITIONS 46
Symbols used in tables 46
Other terms 46
TABLE 31 Definitions of wet and dry product categories 47
TABLE 32 Relaxer product strength and formulations 47
Extensions and related 47
SECTION 11: SUPPORT DATA FOR BLACK SOUTH AFRICAN HAIRCARE MARKET 49
Introduction and summary 49
TABLE 33 Value of haircare product categories South Africa 50
South African cosmetics and toiletries (C&T) market size 51
Why the variation? 51
TABLE 34 Top companies in haircare product retail and distribution (x names) 52
SECTION 12: COUNTRY DATA (SOUTH AFRICA) 54
TABLE 35 Population of South Africa (percentage) by ethnic origin 54
Southern African Development Community (SADC) 54
TABLE 36 Population of South Africa (percentage) by age and gender 55
TABLE 37 GDP data South Africa compared to USA 55
TABLE 38 South Africa population by state 55
TABLE 39 Consumer spending power, cities where concentrated 56
TABLE 40 Population ethnic Africans as (percentage) adults and household income 56
The “Black Diamonds” 56
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 58
DIAGONAL REPORTS STATEMENT 60
Disclaimer 60
Table of Contents
African and Middle East Market Reports
Hair and Skincare Market Reports
Buy This Report
Sub-Saharan African Beauty Buyer 2012
South African Salon Haircare Market 2011
Sub-Saharan African Haircare Market 2011
Ghana Haircare Market 2011
Nigeria Haircare Market 2011
Kenyan Haircare Market 2011
BLACK HAIRCARE MARKET SOUTH AFRICA 2011
July 2011REPORT STRUCTURE 6
Use of quotes 7
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 8
TABLE 1 Haircare market at a glance 8
TABLE 2 Top haircare companies 8
TABLE 3 Haircare market share (percentage) sales) by product category 9
Commonalities with other markets in Africa 9
An important, growing market 9
Data sources 10
Currency 10
Date of publication 10
SECTION 2: MARKET SIZE, TRENDS AND SALES VARIATIONS 11
Introduction and summary 11
TABLE 4 Black South African haircare market summary data 11
TABLE 5 Market trends 2009 to 2012 11
Sales forecasts 12
Sales trends current and recession 12
TABLE 6 Market drivers positives and negatives 12
Market drivers 12
High maintenance 13
Aspirations a driver 13
Beauty outperforms other consumer goods 13
Impact of the World Cup 14
SECTION 3: HAIRCARE MARKET BY PRODUCT CATEGORY 15
Introduction and summary 15
TABLE 7 Haircare formulations, African specific and general 15
TABLE 8 Haircare products percentage “wet” and “dry” 16
Definition(s) of wet and dry haircare 16
Enters the mainstream 16
TABLE 9 Haircare products percentage product category 17
TABLE 10 Haircare products category sales trends 17
Hair fashions and changes in demand 17
Product category, relaxers and relaxer related 18
TABLE 11 Relaxers (percentage) sales ranked by strength of formulation 18
Trends in the relaxer category 18
Product category colourants 18
Significant barriers to growing colour 19
One big brand 19
Unmet demand, minority 19
Product category extensions and related 19
SECTION 4: SUMMARY OF LEADING BRANDS 20
Introduction and summary 20
TABLE 12 Summary profile, haircare brands numbers identified 20
TABLE 13 Market share (percentage) of the top ranked companies 21
Long established or old? 21
TABLE 14 Brands, winners and losers (x names) 22
Brands, losers 22
Brands, African formulations 23
TABLE 15 Brands, sales reach and geography 23
Pure play professional brands 23
SECTION 5: MARKET SPECIFIC CONSUMER BEHAVIOUR, PURCHASING CRITERIA, UNMET DEMANDS 24
Introduction and summary 24
Demand variations seasonal 24
Demand variations by consumer segment 24
TABLE 16 Hair styling regimes and product sales are interdependent 25
Impact of different regimes on purchases 25
Relaxing extends spending 25
Style switching and motivations for switching 25
Motivation to extend 26
Quotes on dry hair 26
Impact of fashion and celebrities on changing styles 26
Haircare product purchasing criteria 27
Purchasing criteria: price 27
Purchasing criteria: promotions and brand awareness 27
Making the new familiar 27
Brand loyalty by consumer segment 28
Budgets and taking a chance 28
Experiments and education 28
TABLE 17 Unmet consumer haircare needs / market opportunities 29
Market opportunities dry hair 29
Category drivers and unmet needs: dry hair / extensions 30
A new image 30
A bright development in the category 30
Wide spectrum of demands in extensions 31
Quotes on consumer demands 31
Examples of brands meeting expectations 31 Core category leadership 31
Expectations can be unrealistic 32
Market opportunities liquids 32
SECTION 6: TOP COMPANIES AND BRANDS IDENTIFIED BY PRODUCT CATEGORY 33
Introduction and summary 33
TABLE 18 The top brands relaxers (x names) 33
TABLE 19 Three leading relaxer brands, sales (%) 34
TABLE 20 The top brands in treatments (x names) and liquids (x names) 34
TABLE 21 Brands (other), in treatments and liquids (x names) 35
TABLE 22 The top brands colour (x names) 35
TABLE 23 The top brands in styling (x names) 36
TABLE 24 The top brands in extensions (x names) 36
SECTION 7: PROFILES, COMPANIES AND BRANDS IDENTIFIED 37
TABLE 25 Brands identified in South Africa (x names, alphabetical order) 37
TABLE 26 Brands hair extensions (x names alphabetical order) 39
Latest data 39
Non-specific naming 39
Experts’ comments and assessments of brands, alphabetical order 40
SECTION 8: BRANDS, MARKET SEGMENTS AND PRICES (EXAMPLES ONLY) 42
TABLE 27 Examples of brands in different price segments 42
TABLE 28 Brands, and price (per unit) 43
SECTION 9: METHODOLOGY, SOURCES AND COMPANIES REPRESENTED 44
Companies interviewed 44
TABLE 29 Profile of experts interviewed 44
Expert sample / criteria for choosing experts 44
Confidentiality 45
TABLE 30 Profile of experts by geography 45
Languages of interviews 45
SECTION 10: GLOSSARY OF TERMS AND DEFINITIONS 46
Symbols used in tables 46
Other terms 46
TABLE 31 Definitions of wet and dry product categories 47
TABLE 32 Relaxer product strength and formulations 47
Extensions and related 47
SECTION 11: SUPPORT DATA FOR BLACK SOUTH AFRICAN HAIRCARE MARKET 49
Introduction and summary 49
TABLE 33 Value of haircare product categories South Africa 50
South African cosmetics and toiletries (C&T) market size 51
Why the variation? 51
TABLE 34 Top companies in haircare product retail and distribution (x names) 52
SECTION 12: COUNTRY DATA (SOUTH AFRICA) 54
TABLE 35 Population of South Africa (percentage) by ethnic origin 54
Southern African Development Community (SADC) 54
TABLE 36 Population of South Africa (percentage) by age and gender 55
TABLE 37 GDP data South Africa compared to USA 55
TABLE 38 South Africa population by state 55
TABLE 39 Consumer spending power, cities where concentrated 56
TABLE 40 Population ethnic Africans as (percentage) adults and household income 56
The “Black Diamonds” 56
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 58
DIAGONAL REPORTS STATEMENT 60
Disclaimer 60
Table of Contents
African and Middle East Market Reports
Hair and Skincare Market Reports
Buy This Report