Sub-Saharan African Hair Care Market 2011

Opportunities in the African Haircare Market

From January to July 2011, Diagonal Reports conducted scores of in-depth interviews with haircare experts in the US, UK, France, Nigeria, South Africa, Kenya and Ghana.

The purpose was to identify opportunities in the black African haircare market in Africa and in multicultural markets in Europe and the US

Experts included traders in the largest markets in Lagos and Accra, beauty stores in Nairobi and Johannesburg, cash and carries in Johannesburg, specialist shops in London and Paris, ethnic salons in Harlem, Detroit, LA, Johannesburg, Brixton, and Paris, specialist beauty suppliers and Korean stores right across the US, haircare suppliers and manufacturers in Lagos and Nairobi. All interviews were conducted in the expert's place of work

Research answers these questions:

How can we increase our sales of ethnic haircare products?
What is the value of the global ethnic haircare market?
What are the current growth rates in the ethnic haircare market (2011/2010)
What are expected growth rates in ethnic haircare (2012/14)
How will demand for hair extensions and pieces affect demand for products?
What is the value of wet haircare market (that is, liquids, chemical products, etc)?
What is the value of the special ethnic formulation haircare market?
How much is spent on general formulation products by ethnic consumers?
What is the value of the relaxer and aftercare market?
Where will this market be in 5 years?
Will the African colourant market market grow?
What haircare brands lead in Nigeria, South Africa, Kenya, Ghana?
What ethnic haircare brands lead in the US, UK and France?
What prices are being paid for ethnic haircare products?
How do brands succeed in ethnic haircare?
What is the distribution channel in Nigeria, Kenya, Ghana and South Africa?


Haircare Market Reports
African American Hair Care USA 2011
UK Afro Caribbean Haircare Market 2011
Afro French Haircare Market 2011
Nigeria Haircare Market 2011
Ghana Haircare Market 2011
South African Salon Haircare Market
Kenya Haircare Market 2011


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