ETHNIC HAIR CARE USA

African American, Multi Ethnic Hair Care Market

TABLE OF CONTENTS
TABLE OF CONTENTS 2
SECTION ? REPORT STRUCTURE 6
Use of quotes 7
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 8
TABLE 1 Summary data on US ethnic haircare market (2015) 8
TABLE 2 Top competitors in US ethnic haircare 8
TABLE 3 Breakdown of US ethnic haircare market (%) product category 9
Date of publication 9
SECTION 2: CONCLUSIONS 10
SECTION 2 MARKET SIZE, TRENDS AND SALES VARIATIONS 12
Introduction and summary 12
TABLE Market variations (%) 2009 to 2015 12
Forecasts for sales 12
Stagnant, consumers hurting 12
Important domestic and export market 13
Export sales 13
TABLE Market segmentation ethnic haircare 13
SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC BEHAVIOUR 15
Introduction and summary 15
TABLE ? Market drivers in US ethnic haircare, positive and negative 15
Positives 15
Changes in ethnic population 15
Upward mobility 16
A high spending population 16
Different views impact of recession 16
How consumers economize on haircare 17
Spend less often and seek out value 17
Underserved consumers 17
Fear a market barrier 17
New formulations 18
Major change underway in consumption patterns 18
TABLE Sales of ethnic and general formulation haircare 18
Not want the ... 18
Pace of generational change in beauty 19
New attitude 19
Needs underserved 19
SECTION 4 US ETHNIC HAIRCARE MARKET BY PRODUCT CATEGORY 21
Introduction and summary 21
TABLE Ethnic haircare (%) wet and dry 21
TABLE Ethnic haircare (%) by product category in retailers 22
Product mix varies 22
Treatments category 22
Hair colour category 23
TABLE Relaxers sales by strength 23
Strong relaxers 23
TABLE Ethnic haircare (%) by category in salons 24
Treatments needed to solve problems 24
Treatments for natural hair 24
Products used on natural hair 25
Chemical relaxer category changes 25
Better quality alternatives launched 25
Plans for relaxers 26
Consumer behavior not constant 26
Relaxing motivations – USA 26
DIY experiences are a market barrier 27
Switch from relaxing 27
Different consumers, different problems 27
SECTION 5 28
Introduction and summary 28
Hair extensions, very mixed views 28
Extensions are the culprit 28
Hair extension motivations 28
Hair extensions for stylists 29
SECTION 6 SUMMARY OF LEADING BRANDS 30
Introduction and summary 30
TABLE Summary ethnic market, brands and leaders’ share 30
A lot of activity 31
TABLE The top brands in US ethnic haircare 31
TABLE The top brands in beauty supply stores 32
TABLE The top brands in market segments (A, B, and C) 32
The mid end, and low end 32
Brands gaining share (alphabetical order) 33
Different philosophies 33
Products are mixed in salon 33
Market shares 34
Hyper fragmented market 34
Share is category dependent 34
Sales not tracked 34
Online 34
SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS, CRITERIA FOR GENERAL AND ETHNIC FORMULATIONS 36
Introduction and summary 36
TABLE Product purchasing criteria ranked 36
Quality, safe ingredients 36
Growing resistance to damage 36
Ticking right boxes hair straightening 37
Ticking right boxes in hair colour 37
Entry barrier 37
Demand for ingredients driven by ... 37
Fashion change driven by ... 37
Up to date with fashion 38
Evidence based claims 38
Ingredients supported by evidence or marketing 38
Attitudes to big marketing 39
Marketing by distributors 39
Word of mouth 39
TABLE Wanted and unwanted ingredients by consumers 40
From natural to organic 40
Specific products and tools 40
Fashion for more natural 41
Demand for temporary styling 41
Ingredients and climate 41
SECTION ? PROFILES OF COMPANIES AND BRANDS IDENTIFIED 42
TABLE Profile of top brands identified in ethnic haircare in USA 43
TABLE Top ranked brands in relaxers 46
TABLE Top ranked brands in relaxer related treatments 47
TABLE Top ranked brands in colourants 47
TABLE Top ranked brands in liquids 48
TABLE Top ranked brands in extensions 48
Experts on companies and brands 48
Multiethnic brands 50
SECTION 9 SOURCES AND COMPANIES INTERVIEWED 52
Companies interviewed 52
TABLE Profile of companies interviewed 52
TABLE Sales (%) of general and ethnic formulations 52
Expertize in companies interviewed 53
TABLE US states represented 54
SECTION 10 GLOSSARY OF TERMS 55
TABLE Definitions of ethnic haircare product categories 55
Spending by ethnic consumers, and spending on ethnic product formulations 55
SECTION 11 SUPPORT DATA FOR US ETHNIC HAIRCARE MARKET 56
TABLE African American consumers key data 56
The market segment the data covers 56
Spending is split across undocumented channels 57
TABLE Ethnic hairdressers as % hair salon industry 57
Cosmetology laws and natural hair 57
Regulatory frames for hair braiders 57
Informal market 58
SECTION 12 COUNTRY DATA 59
Terminology 59
TABLE USA country data at a glance 59
TABLE USA population - current and projections, racial and ethnic demographics (2008 and 2050) 60
TABLE The top 10 state largest African American population 61
TABLE The top 10 state largest African American population 61
TABLE The 10 wealthiest African American communities USA 62
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 63
DIAGONAL REPORTS STATEMENT 65
Table of Contents
Haircare Market Reports
Buy This Report