The Afro-Caribbean Haircare Market

(Ethnic Haircare, Black, Afro, British Caribbean)



REPORT STRUCTURE 5
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 7
TABLE 1 Breakdown of consumer spending in UK ethnic haircare market 7
Underlying change in buying behaviour 7
TABLE 2 Top competitors in ethnic haircare in the UK 8
Brand dominance 8
TABLE 3 Breakdown of UK ethnic haircare market share by product category 8
SECTION 2 MARKET SIZE, TRENDS & SALES VARIATIONS 9
Introduction and summary 9
TABLE/GRAPH 4 Market trends 2009 to 2015 9
2010 sales variations 9
2011 sales variations 10
2011 – 2014 sales forecast 10
SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC BEHAVIOUR 11
Introduction and summary 11
TABLE 5 Market drivers for UK ethnic haircare, positive and negative 11
Spending patterns 11
Investment in haircare 12
Balance budget awareness and hair awareness 12
Erratic behaviour 12
Competition and new market entrants 13
Location specific drivers 13
Geographical reach 13
Seasonal factors 13
TABLE 6 Main haircare styling regimes, ethnic consumers 14
Ethnic hair is high maintenance 14
SECTION 4 DEFINING THE UK ETHNIC HAIRCARE MARKET 15
Information and Summary 15
Defining the ethnic consumer 15
TABLE 7 Context of consumer spending in UK ethnic haircare market 15
Variations in spending patterns 16
Defining the ethnic hair care market 16
SECTION 5 UK ETHNIC HAIRCARE MARKET BY PRODUCT CATEGORY 17
Introduction and summary 17
TABLE/GRAPH 8 Ethnic haircare (% sales) wet and dry, UK 17
TABLE/GRAPH 9 Ethnic haircare (% sales) by product category 18
TABLE/GRAPH 10 Ethnic haircare (% sales) by service category (salons) 19
Seasonal change in demand 19
TABLE/GRAPH 11 Relaxers (% sales) by strength 20
Compromising on choice (relaxers) 20
Wrong type of relaxer can... 20
Liquids and treatments 21
Hair colouring sales 21
Dry hair products 22
SECTION 6 SUMMARY OF LEADING BRANDS, 23
Introduction and summary 23
TABLE 12 Summary profile, market brands 23
Lead in ..., lead the market 23
Hair stylists maintain .... 23
TABLE 13 Top 9 ranked brands in UK ethnic haircare 24
Experts comments on top ranked ethnic brands 24
SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS, CRITERIA FOR GENERAL & ETHNIC FORMULATIONS 25
Introduction and Summary 25
Product preferences 25
Factors affecting consumer product preferences 25
Recession drives change 25
Generational change 26
Influence of media 26
Fashion always changes 26
TABLE 14 Brands and product purchasing criteria (ranked) 26
Price/quality ratio 27
Quality and imports 27
Wide range of products 27
Promotion needed but .... 27
Ethnic ownership / country of origin 28
TABLE 15 Unmet haircare needs of ethnic consumers (ranked) 28
Hydration needs ..... 28
Other criteria/unmet needs 28
SECTION 8 PROFILES COMPANIES AND BRANDS IDENTIFIED 30
TABLE 16 Profile of top 22 brands identified in ethnic haircare in UK 30
TABLE 17 Listings (weighted) of brands identified in ethnic haircare in UK (22 names) 31
TABLE 18 Profile of top 10 general brands (unranked) popular with ethnic consumers 31
Experts’ comments on top brands (i) 32
Experts’ comments on top brands (ii) 32
Experts’ comments on other brands 32
SECTION 9 SOURCES & EXPERTS INTERVIEWED 35
Experts interviewed 35
Perspective on market 35
TABLE 19 Data sources for expert sample 35
TABLE/GRAPH 20 Estimated sales and purchases (%) of general and ethnic formulations 36
TABLE 21 Profile experts sales, % ethnic consumers 36
SECTION 10 GLOSSARY OF TERMS 37
TABLE 22 Definitions of ethnic haircare product categories 37
Spending by ethnic consumers, and spending on ethnic product formulations 37
SECTION 11 SUPPORT DATA FOR SALES IN UK ETHNIC HAIRCARE MARKET 38
TABLE 23 UK ethnic consumers key data 38
TABLE 24 UK Black Caribbean spending on hair products 38
TABLE 25 UK ethnic specific beauty market selected years 38
SECTION 12 COUNTRY DATA 39
TABLE 26 UK breakdown 39
TABLE 27 UK population by ethnic group 39
Asian, Asian British 39
TABLE 28 UK ethnic population (%) by location 41
DIAGONAL REPORTS STATEMENT 44
Disclaimer 44

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Haircare Market Reports
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