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Sub-Saharan African Beauty Buyer 2012
Sub-Saharan African Haircare Market 2011
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The Afro-French Haircare Market 2011
(Ethnic Haircare, Black, Afro, Ethnique)
May 2011
TABLE OF CONTENTS
SECTION REPORT STRUCTURE
Use of quotes
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
TABLE 1 Consumer spending ethnic haircare and beauty France
TABLE 2 Top competitors in ethnic haircare in France
TABLE 3 Breakdown of France ethnic haircare market share by product category
Currency 7
Date of publication 7
SECTION 2: CONCLUSIONS
Main conclusions 8
Market segment defined 8
Fragmented market, micro businesses 8
One big player 8
The African as natural (“bio”) 9
A new ethnic population 9
High maintenance 9
Brand migration 9
Different strategies 10
Ethnic solutions attract non-ethnics 10
SECTION 3 MARKET TRENDS / SALES VARIATIONS 11
Introduction / summary 11
TABLE Market variations 2009 to 2011 11
A young market will mature 11
SECTION 4 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC BEHAVIOUR
Introduction and summary
TABLE Market drivers for France ethnic haircare, positive and negative 12
Positives 12
Negatives 12
Trends in consumer numbers 12
Composition of the ethnic population ... 13
Change creates a gap 13
Quality upgrade 13
Professional advice is a market driver 13
Quotes on advice 14
A high spending population
Hair type drives spending 14
Economy impacts on spending 14
Geographical reach must increase 15
Hypermarkets and department stores 15
Consumers hard to qualify 15
TABLE Sales of ethnic formulation in market segments A and B 16
SECTION 5 HAIRCARE MARKET BY PRODUCT CATEGORY 17
Introduction / summary 17
TABLE Ethnic haircare (%) wet and dry
Dry products a separate channel 17
Product categories, market shares vary 17
TABLE Ethnic haircare (%) by product category 18
Products to solve problems 18
Chemical products 18
TABLE Relaxers (%) sales by strength
Middle ground an unsatisfactory compromise 19
Compromise relaxers 19
Colourant category sales 20
Colour or relax: Two chemicals ... 20
Extensions 20
SECTION 6 SUMMARY OF LEADING BRANDS
Introduction and summary
TABLE Summary ethnic market, brands and leaders’ share
Many micros 21
TABLE Top brands in France ethnic haircare ( names)
TABLE Top ranked brands by strength of relaxer 22
New companies ... 23
Comments on the top ranked company 23
TABLE The top ranked general formulations with ethnic consumers 23
SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS, CRITERIA FOR GENERAL AND ETHNIC FORMULATIONS
Introduction and summary
TABLE Brands and product purchasing criteria (ranked)
Quality/price ratio 24
Marketing 24
Brands that deliver results 25
Convenience 25
TABLE Brands perceived as segment A and as segment B 25
SECTION PROFILES COMPANIES AND BRANDS IDENTIFIED
TABLE Profile of brands identified in ethnic haircare in France ( names)
Beauty suppliers identified 29
Ethnic retailers 29
Experts comments on selected companies 30
SECTION 9 SOURCES AND COMPANIES INTERVIEWED
Introduction / summary 32
Reluctance to talk 32
TABLE Profile of companies interviewed 32
TABLE Profile of companies number of units operated and market segments 33
TABLE Profile of companies sales of ethnic formulations, and ethnic clients 33
TABLE Profile of companies location 34
SECTION SUPPORTING DATA FRANCE ETHNIC HAIRCARE MARKET
Introduction and summary
TABLE France ethnic consumers key data
The basis of the estimates of the market size
TABLE France Afro French spending on hair products
Spend year 36
Market size opaque 36
Micro sized businesses 36
Too small to .... 36
TABLE Population of France who are black or African origin 37
Terms ethnic France
TABLE Spending on ethnic hair care 37
Examples of spending on beauty by ethnic consumers 37
TABLE Prices of retail products (per unit) 38
TABLE Prices in selected ethnic hair salon chains (€) 38
TABLE Brands make up popular black women in France 38
SECTION COUNTRY DATA 39
TABLE France country data
TABLE France population by age and gender (%) 39
TABLE Population of the French Antilles 40
TABLE France ethnic population, different estimates 40
People counted 40
Why the data conflict? 40
SECTION 10 GLOSSARY OF TERMS AND DEFINITIONS
Symbols used in tables
French terms 42
TABLE Definitions of ethnic haircare product categories
Spending by ethnic consumers, and spending on ethnic product formulations
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)
DIAGONAL REPORTS STATEMENT
Table of Contents
Haircare Market Reports
Buy This Report
Sub-Saharan African Beauty Buyer 2012
Sub-Saharan African Haircare Market 2011
African American Haircare Market 2011
Ghanaian Haircare Market
South African Haircare Market
Kenyan Haircare Market
Nigerian Haircare Market
Afro Caribbean Haircare Market
The Afro-French Haircare Market 2011
(Ethnic Haircare, Black, Afro, Ethnique)
May 2011
TABLE OF CONTENTS
SECTION REPORT STRUCTURE
Use of quotes
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
TABLE 1 Consumer spending ethnic haircare and beauty France
TABLE 2 Top competitors in ethnic haircare in France
TABLE 3 Breakdown of France ethnic haircare market share by product category
Currency 7
Date of publication 7
SECTION 2: CONCLUSIONS
Main conclusions 8
Market segment defined 8
Fragmented market, micro businesses 8
One big player 8
The African as natural (“bio”) 9
A new ethnic population 9
High maintenance 9
Brand migration 9
Different strategies 10
Ethnic solutions attract non-ethnics 10
SECTION 3 MARKET TRENDS / SALES VARIATIONS 11
Introduction / summary 11
TABLE Market variations 2009 to 2011 11
A young market will mature 11
SECTION 4 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC BEHAVIOUR
Introduction and summary
TABLE Market drivers for France ethnic haircare, positive and negative 12
Positives 12
Negatives 12
Trends in consumer numbers 12
Composition of the ethnic population ... 13
Change creates a gap 13
Quality upgrade 13
Professional advice is a market driver 13
Quotes on advice 14
A high spending population
Hair type drives spending 14
Economy impacts on spending 14
Geographical reach must increase 15
Hypermarkets and department stores 15
Consumers hard to qualify 15
TABLE Sales of ethnic formulation in market segments A and B 16
SECTION 5 HAIRCARE MARKET BY PRODUCT CATEGORY 17
Introduction / summary 17
TABLE Ethnic haircare (%) wet and dry
Dry products a separate channel 17
Product categories, market shares vary 17
TABLE Ethnic haircare (%) by product category 18
Products to solve problems 18
Chemical products 18
TABLE Relaxers (%) sales by strength
Middle ground an unsatisfactory compromise 19
Compromise relaxers 19
Colourant category sales 20
Colour or relax: Two chemicals ... 20
Extensions 20
SECTION 6 SUMMARY OF LEADING BRANDS
Introduction and summary
TABLE Summary ethnic market, brands and leaders’ share
Many micros 21
TABLE Top brands in France ethnic haircare ( names)
TABLE Top ranked brands by strength of relaxer 22
New companies ... 23
Comments on the top ranked company 23
TABLE The top ranked general formulations with ethnic consumers 23
SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS, CRITERIA FOR GENERAL AND ETHNIC FORMULATIONS
Introduction and summary
TABLE Brands and product purchasing criteria (ranked)
Quality/price ratio 24
Marketing 24
Brands that deliver results 25
Convenience 25
TABLE Brands perceived as segment A and as segment B 25
SECTION PROFILES COMPANIES AND BRANDS IDENTIFIED
TABLE Profile of brands identified in ethnic haircare in France ( names)
Beauty suppliers identified 29
Ethnic retailers 29
Experts comments on selected companies 30
SECTION 9 SOURCES AND COMPANIES INTERVIEWED
Introduction / summary 32
Reluctance to talk 32
TABLE Profile of companies interviewed 32
TABLE Profile of companies number of units operated and market segments 33
TABLE Profile of companies sales of ethnic formulations, and ethnic clients 33
TABLE Profile of companies location 34
SECTION SUPPORTING DATA FRANCE ETHNIC HAIRCARE MARKET
Introduction and summary
TABLE France ethnic consumers key data
The basis of the estimates of the market size
TABLE France Afro French spending on hair products
Spend year 36
Market size opaque 36
Micro sized businesses 36
Too small to .... 36
TABLE Population of France who are black or African origin 37
Terms ethnic France
TABLE Spending on ethnic hair care 37
Examples of spending on beauty by ethnic consumers 37
TABLE Prices of retail products (per unit) 38
TABLE Prices in selected ethnic hair salon chains (€) 38
TABLE Brands make up popular black women in France 38
SECTION COUNTRY DATA 39
TABLE France country data
TABLE France population by age and gender (%) 39
TABLE Population of the French Antilles 40
TABLE France ethnic population, different estimates 40
People counted 40
Why the data conflict? 40
SECTION 10 GLOSSARY OF TERMS AND DEFINITIONS
Symbols used in tables
French terms 42
TABLE Definitions of ethnic haircare product categories
Spending by ethnic consumers, and spending on ethnic product formulations
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)
DIAGONAL REPORTS STATEMENT
Table of Contents
Haircare Market Reports
Buy This Report