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The Ethnic Beautycare Market 2010
September 2010
The ethnic beauty care market is one of the largest emerging personal care and cosmetics markets. At global level, the majority (approx 80%) of the population is made up of people of colour or, what is usually termed, “ethnic” In the US alone, ethnic and multi-ethnic people will account for more than half the population within a few decades while many European countries like the UK and France have large multi-cultural communities.
The ethnic beauty market segment is outperforming many other more mature beauty markets. It is growing strongly in double-digits. Continued high growth is guaranteed as these consumers are youthful and appearance- conscious.
High spending on ethnic hair and skin care is also explained by dissatisfaction with the ethnic formulations which are currently on the market. The majority of consumers feel under-served by existing products. Black consumers can spend up to seven times more on hair care in France, for example than their white counterparts. African-American, African, Hispanic and Asian beauty purchasers in South Africa, the US and UK complain that they want better treatments for dry hair and scalp, hair damage and loss, plus improved styling products. As regards ethnic skincare, consumers are looking for effective moisturizing products for dry skin and safer skin brightenerswhich deal with the tendency to hyper-pigment (ie, produce dark spots)
Ethnic consumers are also very interested in organic or natural (non chemical) beauty formulations, probably as a result of their bad experiences with aggressive chemical products (hair relaxers, and skin brighteners)
Title: The Ethnic Beautycare Market 2010
Table of Contents
Other Beautycare Market Reports
Buy This Report
Halal Beautycare Market
Organic Beauty Market
South Africa
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The Ethnic Beautycare Market 2010
(Professional, Latino, Hispanic, African American, Black, Afro, People of Colour, Multicultural)
September 2010
The ethnic beauty care market is one of the largest emerging personal care and cosmetics markets. At global level, the majority (approx 80%) of the population is made up of people of colour or, what is usually termed, “ethnic” In the US alone, ethnic and multi-ethnic people will account for more than half the population within a few decades while many European countries like the UK and France have large multi-cultural communities.
The ethnic beauty market segment is outperforming many other more mature beauty markets. It is growing strongly in double-digits. Continued high growth is guaranteed as these consumers are youthful and appearance- conscious.
High spending on ethnic hair and skin care is also explained by dissatisfaction with the ethnic formulations which are currently on the market. The majority of consumers feel under-served by existing products. Black consumers can spend up to seven times more on hair care in France, for example than their white counterparts. African-American, African, Hispanic and Asian beauty purchasers in South Africa, the US and UK complain that they want better treatments for dry hair and scalp, hair damage and loss, plus improved styling products. As regards ethnic skincare, consumers are looking for effective moisturizing products for dry skin and safer skin brightenerswhich deal with the tendency to hyper-pigment (ie, produce dark spots)
Ethnic consumers are also very interested in organic or natural (non chemical) beauty formulations, probably as a result of their bad experiences with aggressive chemical products (hair relaxers, and skin brighteners)
Title: The Ethnic Beautycare Market 2010
Table of Contents
Other Beautycare Market Reports
Buy This Report