Related Spa and Beauty Market Reports:
Chinese Digital Beauty Market 2011
DIGITAL BEAUTY MARKET USA 2011
REPORT STRUCTURE 4
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 5
TABLE 1 USA online beauty market, 2010 summary 5
TABLE 2 Top 10 competitors in online beauty sales in the USA 5
The top product categories and formulations 6
Product proliferation but brand differentiation 6
Online future for niche marketers 6
Price points online 7
Date of publication 7
SECTION 2: ONLINE BEAUTY MARKET, LEADING SALES POINTS 8
Introduction and summary 8
TABLE 3 Top online sales points at a glance 8
Estimated value of online beauty sales 8
Are the estimates in circulation multiples of reality? 8
Number of beauty sellers online 9
Only track selected companies/categories 9
Traffic is not a measure of sales 9
TABLE 4 Online beauty sales: estimated number of companies 10
Numbers 10
Phantom presence online 10
Resellers and individuals 10
TABLE/GRAPH 5 Numbers of companies in online beauty, and their approximate sales (US$) 11
A huge gap 11
Context for size of online and offline beauty sales 11
SECTION 3: MARKET SIZE AND MARKET VARIATIONS 12
Introduction and summary 12
TABLE/GRAPH 6 Market size of online beauty from 2009 to 2011 (US$) 12
Reference point for experts’ estimates 13
SECTION 4: USA ONLINE BEAUTY MARKET PRODUCT CATEGORIES 14
Introduction and summary 14
TABLE 7 Online beauty sales (%) by product category USA 14
TABLE/GRAPH 8 Online beauty sales (%) of experts interviewed by product category 14
Online skincare sales 15
Online makeup sales 15
Online hair care category 15
Online fragrance category 15
TABLE/GRAPH 9 Top online skincare formulations in selected multibrand sites 16
TABLE/GRAPH 10 SKUs online and offline point of sale POS 17
The diverse and idiosyncratic H&B category 17
SECTION 5: ONLINE BEAUTY MARKET, BEAUTY COMPANIES AND BRANDS IN THE USA 19
Introduction and summary 19
Identifying brands, ranks and market share 19
Leading brands 19
Brand rankings 19
TABLE 11 Companies and brands: online data at a glance 20
TABLE 12 Top brands in online skincare 20
TABLE 13 Top 25 brands online skincare, selected multi-brand sites 21
TABLE 14 Top 22 brands online makeup, selected multi-brand sites 22
Fragrance brands 22
Hair care brands 22
SECTION 6: MARKET DRIVERS, POSITIVE AND NEGATIVE 23
Introduction and summary 23
Market drivers for online beauty: positives 23
The digital age welcomes the previously ignored 24
Market drivers for online beauty: negatives 24
Barriers to companies developing online beauty 24
New wine, old bottles 24
SECTION 7: PROFILES OF COMPANIES IN THE US ONLINE BEAUTY MARKET 25
TABLE 15 Online beauty sales points ranked by sales ( names) 25
TABLE 16 Online beauty sales points, unranked (names) 26
What does the estimate cover? 26
Quantifying US sales versus rest of world (ROW) 26
Experts’ comments on companies (i) 26
SECTION 8: SUPPORT DATA FOR ONLINE SALES IN USA 29
TABLE/GRAPH 17 Total beauty market (%) by product category USA 29
TABLE/GRAPH 18 Digital beauty (%) by product category (selected companies) 30
TABLE 19 Top brands online skincare selected multibrand sites 31
TABLE 20 Top brands online, makeup selected multibrand sites 31
TABLE 21 Fragrance brands – ranked from selected online sites 32
SECTION 9: SOURCES AND EXPERTS INTERVIEWED 33
TABLE 22 Data sources for expert sample 33
What the experts represent 34
GLOSSARY 35
Symbols used in tables 35
Report formats 35
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 36
DIAGONAL REPORTS STATEMENT 39
Disclaimer 39
US Digital Spa Market 2011
Beauty Report Series
Buy This Report
Chinese Digital Beauty Market 2011
DIGITAL BEAUTY MARKET USA 2011
REPORT STRUCTURE 4
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 5
TABLE 1 USA online beauty market, 2010 summary 5
TABLE 2 Top 10 competitors in online beauty sales in the USA 5
The top product categories and formulations 6
Product proliferation but brand differentiation 6
Online future for niche marketers 6
Price points online 7
Date of publication 7
SECTION 2: ONLINE BEAUTY MARKET, LEADING SALES POINTS 8
Introduction and summary 8
TABLE 3 Top online sales points at a glance 8
Estimated value of online beauty sales 8
Are the estimates in circulation multiples of reality? 8
Number of beauty sellers online 9
Only track selected companies/categories 9
Traffic is not a measure of sales 9
TABLE 4 Online beauty sales: estimated number of companies 10
Numbers 10
Phantom presence online 10
Resellers and individuals 10
TABLE/GRAPH 5 Numbers of companies in online beauty, and their approximate sales (US$) 11
A huge gap 11
Context for size of online and offline beauty sales 11
SECTION 3: MARKET SIZE AND MARKET VARIATIONS 12
Introduction and summary 12
TABLE/GRAPH 6 Market size of online beauty from 2009 to 2011 (US$) 12
Reference point for experts’ estimates 13
SECTION 4: USA ONLINE BEAUTY MARKET PRODUCT CATEGORIES 14
Introduction and summary 14
TABLE 7 Online beauty sales (%) by product category USA 14
TABLE/GRAPH 8 Online beauty sales (%) of experts interviewed by product category 14
Online skincare sales 15
Online makeup sales 15
Online hair care category 15
Online fragrance category 15
TABLE/GRAPH 9 Top online skincare formulations in selected multibrand sites 16
TABLE/GRAPH 10 SKUs online and offline point of sale POS 17
The diverse and idiosyncratic H&B category 17
SECTION 5: ONLINE BEAUTY MARKET, BEAUTY COMPANIES AND BRANDS IN THE USA 19
Introduction and summary 19
Identifying brands, ranks and market share 19
Leading brands 19
Brand rankings 19
TABLE 11 Companies and brands: online data at a glance 20
TABLE 12 Top brands in online skincare 20
TABLE 13 Top 25 brands online skincare, selected multi-brand sites 21
TABLE 14 Top 22 brands online makeup, selected multi-brand sites 22
Fragrance brands 22
Hair care brands 22
SECTION 6: MARKET DRIVERS, POSITIVE AND NEGATIVE 23
Introduction and summary 23
Market drivers for online beauty: positives 23
The digital age welcomes the previously ignored 24
Market drivers for online beauty: negatives 24
Barriers to companies developing online beauty 24
New wine, old bottles 24
SECTION 7: PROFILES OF COMPANIES IN THE US ONLINE BEAUTY MARKET 25
TABLE 15 Online beauty sales points ranked by sales ( names) 25
TABLE 16 Online beauty sales points, unranked (names) 26
What does the estimate cover? 26
Quantifying US sales versus rest of world (ROW) 26
Experts’ comments on companies (i) 26
SECTION 8: SUPPORT DATA FOR ONLINE SALES IN USA 29
TABLE/GRAPH 17 Total beauty market (%) by product category USA 29
TABLE/GRAPH 18 Digital beauty (%) by product category (selected companies) 30
TABLE 19 Top brands online skincare selected multibrand sites 31
TABLE 20 Top brands online, makeup selected multibrand sites 31
TABLE 21 Fragrance brands – ranked from selected online sites 32
SECTION 9: SOURCES AND EXPERTS INTERVIEWED 33
TABLE 22 Data sources for expert sample 33
What the experts represent 34
GLOSSARY 35
Symbols used in tables 35
Report formats 35
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 36
DIAGONAL REPORTS STATEMENT 39
Disclaimer 39
US Digital Spa Market 2011
Beauty Report Series
Buy This Report