Related Spa and Beauty Market Reports:
Chinese Beauty Buyer 2012
US Digital Beauty Market 2011
EU Digital Beauty Market 2011
DIGITAL BEAUTY MARKET China 2011
REPORT STRUCTURE 5
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 6
TABLE 1 China’s online beauty market, 2011 summary 6
TABLE 2 Top 10 competitors in online beauty sales in China 6
SECTION 2: MARKET SIZE AND MARKET VARIATIONS 8
Introduction and summary 8
TABLE/GRAPH 3 Market size of online beauty from 2009 to 2014 (CNY billion) 8
Online as % of total beauty retail 9
Will the online market outperform other channels? 9
TABLE/GRAPH 4 Market variations between online beauty sales, generalists and specialists 10
Why do some sellers outperform online? 10
Historical variations in online sales 11
SECTION 3: ONLINE BEAUTY MARKET PRODUCT CATEGORIES 12
Introduction and summary 12
TABLE 5 Online beauty sales (%) by product categories 2010 12
TABLE / GRAPH 6 Online beauty sales (%) by product categories in 2009 and 2010 13
Leading online beauty categories 13
Product categories included in counts of online beauty sales 14
TABLE/GRAPH 7 Online beauty market (%) variation share of product categories 14
Comparison of leading online and offline categories 14
SECTION 4: ONLINE BEAUTY MARKET, BEAUTY COMPANIES AND BRANDS 15
Introduction and summary 15
TABLE 8 Companies and brands: online data at a glance 15
TABLE 9 Top selling brands in skincare 15
TABLE 10 Top selling brands in makeup 16
TABLE 11 Top selling brands in cosmetics and make up 16
TABLE 12 Top selling brands in haircare 17
Rankings opaque when disclosure limited 17
TABLE 13 Top selling brands men’s cosmetics 18
SECTION 5: MARKET DRIVERS, POSITIVE AND NEGATIVE 19
Introduction and summary 19
TABLE 14 Online beauty market drivers, positives and negatives 19
Lower prices online 20
Will extreme discounting be the new rule? 20
Low prices, low margins 20
No longer a niche market, opportunities for all segments 20
TABLE 15 Online beauty sales (%) brands by price point 21
Greater choice of brands, greater market fragmentation 21
Counterfeits create market opportunities 21
Consumer confidence in online shopping 21
Online security 22
Legislation backs up online standards 22
SECTION 6: ONLINE BEAUTY MARKET, LEADING SALES POINTS 23
Introduction and summary 23
TABLE 16 Top online sales points at a glance 23
TABLE 17 Numbers of companies in online beauty, and their approximate sales (CNY) 23
Counts based on sales of beauty and of genuine products 23
TABLE 18 Top 5 online sellers generalists whose sales include beauty 24
TABLE 19 Beauty companies online, “best in class” 24
TABLE 20 Top 5 online beauty sellers, multi-brand specialists 24
TABLE 21 Online companies in health and beauty 25
TABLE 22 Top click and mortar (C&M) beauty companies 26
SECTION 7: PROFILES OF COMPANIES IN THE ONLINE BEAUTY MARKET 27
Company profile and experts’ comments on the market leader in online beauty: 27
TABLE 23 The top companies in C2C and B2B sales 28
Business practices of beauty shops 28
TABLE 24 The top 10 online product categories in 2008 and 2010 28
TABLE/GRAPH 25 Market leader’s online beauty sales 2009 to 2014 29
TABLE 26 Top brands in top online beauty 30
TABLE 27 Companies and their brands: online makeup 30
TABLE 28 Companies and their brands: online skincare 30
TABLE 29 Companies and their brands: online hair care 31
TABLE 30 Companies and their brands: online body and bath 31
TABLE 31 Companies and brands: online perfume / fragrance 31
Company profile: 31
TABLE 32 Online sites in China ranked by traffic 32
SECTION 8: SUPPORT DATA FOR ONLINE SALES IN CHINA 33
TABLE 33 China’s beauty retail market (CNY) from 2008 to 2014 33
SECTION 9: SOURCES AND EXPERTS INTERVIEWED 34
What the experts represent 34
Confidentiality 34
TABLE/GRAPH 34 Profile of online companies interviewed, by company type 35
TABLE 35 Profile of online companies interviewed, by beauty sales (CNY) 36
TABLE 36 Profile of online companies interviewed, by country of origin 36
SECTION 10: COUNTRY DATA 37
TABLE 37 China data, population and labour force 37
TABLE 38 China population (millions) by age structure (1995-2050) 37
GLOSSARY 38
Symbols used in tables 38
Report formats 38
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 39
DIAGONAL REPORTS STATEMENT 43
China Digital Beauty Market 2011
Beauty Report Series
Asian Beauty Reports
Buy This Report
Chinese Beauty Buyer 2012
US Digital Beauty Market 2011
EU Digital Beauty Market 2011
DIGITAL BEAUTY MARKET China 2011
REPORT STRUCTURE 5
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES 6
TABLE 1 China’s online beauty market, 2011 summary 6
TABLE 2 Top 10 competitors in online beauty sales in China 6
SECTION 2: MARKET SIZE AND MARKET VARIATIONS 8
Introduction and summary 8
TABLE/GRAPH 3 Market size of online beauty from 2009 to 2014 (CNY billion) 8
Online as % of total beauty retail 9
Will the online market outperform other channels? 9
TABLE/GRAPH 4 Market variations between online beauty sales, generalists and specialists 10
Why do some sellers outperform online? 10
Historical variations in online sales 11
SECTION 3: ONLINE BEAUTY MARKET PRODUCT CATEGORIES 12
Introduction and summary 12
TABLE 5 Online beauty sales (%) by product categories 2010 12
TABLE / GRAPH 6 Online beauty sales (%) by product categories in 2009 and 2010 13
Leading online beauty categories 13
Product categories included in counts of online beauty sales 14
TABLE/GRAPH 7 Online beauty market (%) variation share of product categories 14
Comparison of leading online and offline categories 14
SECTION 4: ONLINE BEAUTY MARKET, BEAUTY COMPANIES AND BRANDS 15
Introduction and summary 15
TABLE 8 Companies and brands: online data at a glance 15
TABLE 9 Top selling brands in skincare 15
TABLE 10 Top selling brands in makeup 16
TABLE 11 Top selling brands in cosmetics and make up 16
TABLE 12 Top selling brands in haircare 17
Rankings opaque when disclosure limited 17
TABLE 13 Top selling brands men’s cosmetics 18
SECTION 5: MARKET DRIVERS, POSITIVE AND NEGATIVE 19
Introduction and summary 19
TABLE 14 Online beauty market drivers, positives and negatives 19
Lower prices online 20
Will extreme discounting be the new rule? 20
Low prices, low margins 20
No longer a niche market, opportunities for all segments 20
TABLE 15 Online beauty sales (%) brands by price point 21
Greater choice of brands, greater market fragmentation 21
Counterfeits create market opportunities 21
Consumer confidence in online shopping 21
Online security 22
Legislation backs up online standards 22
SECTION 6: ONLINE BEAUTY MARKET, LEADING SALES POINTS 23
Introduction and summary 23
TABLE 16 Top online sales points at a glance 23
TABLE 17 Numbers of companies in online beauty, and their approximate sales (CNY) 23
Counts based on sales of beauty and of genuine products 23
TABLE 18 Top 5 online sellers generalists whose sales include beauty 24
TABLE 19 Beauty companies online, “best in class” 24
TABLE 20 Top 5 online beauty sellers, multi-brand specialists 24
TABLE 21 Online companies in health and beauty 25
TABLE 22 Top click and mortar (C&M) beauty companies 26
SECTION 7: PROFILES OF COMPANIES IN THE ONLINE BEAUTY MARKET 27
Company profile and experts’ comments on the market leader in online beauty: 27
TABLE 23 The top companies in C2C and B2B sales 28
Business practices of beauty shops 28
TABLE 24 The top 10 online product categories in 2008 and 2010 28
TABLE/GRAPH 25 Market leader’s online beauty sales 2009 to 2014 29
TABLE 26 Top brands in top online beauty 30
TABLE 27 Companies and their brands: online makeup 30
TABLE 28 Companies and their brands: online skincare 30
TABLE 29 Companies and their brands: online hair care 31
TABLE 30 Companies and their brands: online body and bath 31
TABLE 31 Companies and brands: online perfume / fragrance 31
Company profile: 31
TABLE 32 Online sites in China ranked by traffic 32
SECTION 8: SUPPORT DATA FOR ONLINE SALES IN CHINA 33
TABLE 33 China’s beauty retail market (CNY) from 2008 to 2014 33
SECTION 9: SOURCES AND EXPERTS INTERVIEWED 34
What the experts represent 34
Confidentiality 34
TABLE/GRAPH 34 Profile of online companies interviewed, by company type 35
TABLE 35 Profile of online companies interviewed, by beauty sales (CNY) 36
TABLE 36 Profile of online companies interviewed, by country of origin 36
SECTION 10: COUNTRY DATA 37
TABLE 37 China data, population and labour force 37
TABLE 38 China population (millions) by age structure (1995-2050) 37
GLOSSARY 38
Symbols used in tables 38
Report formats 38
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 39
DIAGONAL REPORTS STATEMENT 43
China Digital Beauty Market 2011
Beauty Report Series
Asian Beauty Reports
Buy This Report