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Direct to Consumer Beauty Market
THE E-COMMERCE BEAUTYCARE MARKET 2011
Diagonal Reports determines the value of the digital (or e-commerce) beautycare market. It quantifies the value of each digital beauty product category. It evaluates the use of social media sites to promote to and inform the beauty consumer. It profiles the digital beauty consumer and identifies opportunities for companies.
November 2010
In this new research on the online beauty market, Diagonal Reports provides the following intelligence:
Value of the digital beauty market
The value of the total beauty e-commerce market in currency ($, €, RMB)
Recent variations 10/09 and expected growth 2011/15
Reason(s) for growth
Breakout of digital beauty market by:
company type (product maker, pure-play e-tailer, other)
product category (fragrances, make-up, skin, haircare, bath, etc)
value of different digital beauty categories
company and brand share
Segmentation of the e-commerce market
Top beauty e-sites and e-tailers
Best in class sites
The digital beauty shop
average value per transaction
number of purchases pa
rate of returnconversion rate
The digital beauty market
The profile of the digital beautycare consumer. (Who is the digital beauty buyer?)
Most effective new media (online and mobile) marketing
Impact of social networking on the beautycare market
Value of peer referrals in the digital beauty market
Digital beauty market – incremental growth, migration, cannibalisation
Benefits and disadvantages of the digital beauty market for product supplier,
retailer, advertiser and consumer
Diagonal Reports specialises in the professional beauty market worldwide. Its research tracks how the global beauty market is adapting to meet changing consumer lifestyles.
Other Beauty Markets
Buy This Report
Direct to Consumer Beauty Market
THE E-COMMERCE BEAUTYCARE MARKET 2011
Diagonal Reports determines the value of the digital (or e-commerce) beautycare market. It quantifies the value of each digital beauty product category. It evaluates the use of social media sites to promote to and inform the beauty consumer. It profiles the digital beauty consumer and identifies opportunities for companies.
November 2010
In this new research on the online beauty market, Diagonal Reports provides the following intelligence:
Value of the digital beauty market
The value of the total beauty e-commerce market in currency ($, €, RMB)
Recent variations 10/09 and expected growth 2011/15
Reason(s) for growth
Breakout of digital beauty market by:
company type (product maker, pure-play e-tailer, other)
product category (fragrances, make-up, skin, haircare, bath, etc)
value of different digital beauty categories
company and brand share
Segmentation of the e-commerce market
Top beauty e-sites and e-tailers
Best in class sites
The digital beauty shop
average value per transaction
number of purchases pa
rate of returnconversion rate
The digital beauty market
The profile of the digital beautycare consumer. (Who is the digital beauty buyer?)
Most effective new media (online and mobile) marketing
Impact of social networking on the beautycare market
Value of peer referrals in the digital beauty market
Digital beauty market – incremental growth, migration, cannibalisation
Benefits and disadvantages of the digital beauty market for product supplier,
retailer, advertiser and consumer
Diagonal Reports specialises in the professional beauty market worldwide. Its research tracks how the global beauty market is adapting to meet changing consumer lifestyles.
Other Beauty Markets
Buy This Report