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The US Dental Spa Market




(SPA DENTISTRY – COSMETIC DENTISTRY – NON-SURGICAL – BEAUTY – AESTHETIC – MEDSPA)

TABLE OF CONTENTS 2
REPORT STRUCTURE 6
SECTION 1 SUMMARY 8
TABLE 1 Dental spa market data 8
Different definitions 8
Market trends 8
Drivers 8
SECTION 2 MARKET SIZE AND STRUCTURE 10
TABLE 2 Medspa market data 10
Numbers and trends 10
Structure - ownership 10
Structure – geographical concentration 11
Data conflict / no agreed definition 11
A very new sector 12
Many different terms 12
Dental spas and the wider spa market 12
SECTION 3 DENTAL SPAS – BUSINESS FORMULAS AND REVENUE SOURCES 13
Broad spectrum of practices 13
TABLE 3 Dental spas, the different treatment menus 13
Business breakout, dental and spa 13
TABLE 4 Dental spa (%) breakout of revenues from different categories 14
Highly individual methods to classify “spa” business 14
Cosmetic dental work and dental spas 14
Cosmetic work and revenues generated 14
Dental spa – counterpart of medspa? 14
TABLE 5 Top cosmetic dental procedures (ranked) 15
Dental cosmetic top procedures and example prices 15
Tooth whitening 15
Makeovers and smile design 15
Cosmetic work and technical developments 15
Lasers 16
Lasers and IPLs – brief description 16
Spins offs from dental developments 16
Professional views of lasers 17
“Spa” therapies in the dental spa sector 17
Sample spa therapies 17
Spa therapies – beauty 17
Spa therapies - relaxation 17
Dental spas and a “spa-like” perks 18
Examples of “spa-like” in dental practices 18
Distract and entertain 18
Relaxing touches 19
Product retail 19
SECTION 4 BUSINESS DATA BENCHMARKS 20
Size of dental spas 20
TABLE 6 Dental spa physical size (examples) 20
TABLE 7 Dental spa revenues, annual per unit (examples) 20
Investment to open / convert to dental spa 20
Dental spa opening hours 21
Regulatory framework of spas 21
Professional (ADA) views of spa in a dental office 21
SECTION 5 DENTAL SPA PAYMENT SYSTEMS AND PRICES 22
Payment systems in dental spas 22
Payment plans 22
Payment systems in dentists 22
Dental spa and traditional spending compared 22
Complimentary and paid for “spa” services 23
TABLE 8 Dental spa prices – tooth whitening (US$) 23
Price of veneers and makeovers 23
Price anti-clenching 23
TABLE 9 Dental spa prices - massage treatments (US$) 24
SECTION 6 CONSUMERS AND DENTAL SPAS 25
Creating a new consumer pool? 25
Consumer behavior in dental spas versus traditional dentists 25
Consumer profiles – status, gender, age 25
Dental spas and aging consumers 26
Consumers local and other 26
TABLE 10 US population distribution by age and gender (Census) 26
SECTION 7 DENTAL SPAS - COMMONALITIES OF SELECTED UNITS 27
Dental spa chains 27
High status dental spas 27
Media platforms to establish reputation 28
Awards valued by dental spas 28
TABLE 11 Alphabetical list of dental spa operators profiled (20 names) 29
SECTION 8 DENTAL SPA BRANDS 30
TABLE 12 Dental brands (whiten, oral care) 30
Brands noted in veneers 30
TABLE 13 Dental brands (technical and lasers) 30
TABLE 14 Spa brands 31
Other spa lines 32
SECTION 9 FUTURE OF THE DENTAL SPA MARKET 33
Positive trends 33
Strategies to sell the expensive treatments 33
The convenience of instant results 34
Making the switch from functional to elective 34
The art of consultation 34
The promise of objectively verifiable 35
Product retail – growth strategies 35
Retail barriers 35
Market negatives and uncertainties 35
Threats to lucrative market segments 36
Grey market (rogues and counterfeits) 36
SECTION 10 PROFILES OF COMPANIES - DENTAL SPAS 37
SECTION 11 OTHER COMPANY PROFILES - TECHNICAL, LASERS 52
SECTION 12 PROFILES OF ORGANIZATIONS 57
Professional dental associations 57
SECTION 13 APPENDIX - DENTAL CARE MARKET USA 60
TABLE 15 Dental revenues, licensed dentists, dental assistants, and dental spas 60
Dental spa market and data conflict 60
GRAPH and TABLE 16 Distribution of licensed dentists by specialty (2004) 61
The nine dental specializations 62
Dental businesses / ownership 62
Dentists earnings 62
GRAPH and TABLE 17 AAP members distribution, geographical 63
SECTION 14 APPENDIX – THE SPA SECTOR 64
“Spa” - a useful working title 64
The different types of spas 64
New meanings generate confusion (salon or spa?) 65
Loose use of “spa” term 65
An inflated meaning produces tighter definition 66
The four types of medical spas 66
Definitions - guidelines to be called a medical spa 66
Definitions - dental spa (Day Spa Association) 67
Dental spa definition (Spa Finder) 67
SECTION 15 APPENDIX - DENTAL SPA, SAMPLE MENUS 68
TABLE 18 Dental and other treatments – sample menu 68
TABLE 19 Spa menu – example 69
APPENDIX “THE NEW SMILE WIDE MARKET.” 70
Different questions produce different results 71
Loose usage of the term “spa” 71
Need to tighten definition 72
Blurring of beauty and health 72
Dental beauty 72
Technical developments – upsides 72
Technical developments –downsides 73
New procedures require new selling techniques 73
Consumers and consultation strategies 74
Science persuades to spend 74
Future of the market 74
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL) 75
Symbols used in tables 78
GSP formats 78
DIAGONAL REPORTS STATEMENT 79


Overview
Table of Contents
US MedSpa Market
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