New Beauty Buyer 2012 and Beyond
January 2012
This new report provides actionable beauty shopper insights and beauty customer-focused solutions.
It supplies detailed intelligence on the new beauty consumer experience, how beauty shoppers buy skin and hair care products, who theses new beauty shoppers are, their beauty priorities and what motivates their purchases.
Questions answered in the New Beauty Buyer:
1) What are new beauty shoppers' priorities and what motivates them to purchase?
2) Which beauty products and brands are bought and what prices are paid by beauty shoppers?
3) What information is needed (POS and beyond) to sell beauty products?
4) What are the top beauty selling rituals and retail strategies?
5) Which beauty products outperform in the beauty market?
6) What are the gaps and opportunities in the beauty market?
7) What not-to-do
Diagonal Reports has particular expertise in the global beauty market - which it has been tracking for more than a decade.
It knows the key beauty market makers in the largest consumer markets, including department stores, specialist stores and the largest retailers, spas and salons operating thousands of shops and salons.
All findings are based on discussions with beauty experts conducted by Diagonal Reports in the largest cities in the US, Europe and China.
Fuller details on questions answered in this analysis, date of publication and price available on request
Beauty Shopper Insight
Global Beauty Market Reports
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