BUYING BEAUTY DEVICE MARKET REPORTS

“FROM HARLEY STREET BEAUTY TO AT-HOME BEAUTY”: A GLOBAL ANALYSIS OF THE NEW TECHNOLOGY BASED BEAUTY MARKET, 2013.



August 2013



TABLE OF CONTENTS 2

REPORT STRUCTURE 7
Key data and executive summary 7
Market size issues 7
Technology companies/brands 7
Marketing beauty devices 7
Consumers 7
Devices and professional beauty 7


SECTION 1, SUMMARY - FUTURE DIRECTIONS, CONCLUSIONS / RECOMMENDATIONS 8
This section highlights the analyst's conclusions. 8
Future directions 8
Conclusions current state of market 8
Conclusions / recommendations (keep an eye on) 8


SECTION 2, SUMMARY – THE WINNING DEVICES 9
The beauty technology categories featured in this report 9
The countries featured in this report 9
The context - new technology in a sweet spot 9
Market growth to be .... 10
Tools can hit the beauty .. 10
Drivers of beauty technology are ......10
Tools suit ....... 11


SECTION 3, MARKET SIZE (VOLUME AND VALUE) ESTIMATES 12
TABLE 1 Market size (volume and value) estimates 12
Sales trends, current and forecast 12
TABLE 2 Technology categories, ranked by sales 12
The new versus ..... 13
TABLE 3 The technology categories as a % of sales 13


SECTION 4, NEW BEAUTY TECHNOLOGY, THE TOP BRANDS 14
TABLE 4, The best selling brands, by technology category 14
TABLE 5, The best selling brands as a % of total sales 14
Category dominance, but ..... 15
The multi ....15
Many, .......... 15
TABLE 6, The .... ...... 15


SECTION 5, BEAUTY TECHNOLOGY AND BEAUTY ROUTINES - AN INEXTRICABLE RELATIONSHIP 16
Consumers “purchase” a device, but ....... 16
Technology categories and top routines 16
TABLE 7, The technology categories and beauty routines tabulated 17


SECTION 6, BEAUTY TECHNOLOGY SEGMENTED BY PRICE POINT 18
TABLE 8, Technology categories segmented ..... 18
Skin cleansing ..... 18
Why ...? 18
Skincare ...... 19
A new face .... ..... 19
Commonalities of the ....... 19
Alert price point ... 19


SECTION 7, BEAUTY OUTCOMES THAT CREATE PREMIUM PRICE 20
TABLE 9, Technology report card ........... 20
TABLE 10, Unmet beauty ... 20
Skincare is the .. 20
TABLE 11, MDA technology – the ... 21
TABLE 12, Beauty barriers technology - ....... 21
Japanese professionals show .... 21
Tissue and body toning ............. 22
Some devices .... 22


SECTION 8, BRAND ACTUALITIES – THE NUMBERS STOCKED, TOP NAMES, AND SHARE OF SALES 23
Brands include those of ........ 23
Online store 23
TABLE 13, Numbers of brands stocked by technology category 23
USA and UK ....... 23
China .... 24
TABLE 14, Top selling brands, by ....... 24
TABLE 15, The top selling brands, ...... 24
Prices in ..... 25
Online prices ...... 25
The market share ..... 26
TABLE 16, The top brands, ......... 26
TABLE 17, The top brands, ........ 26
TABLE 18, The top brands, ........ 26


SECTION 9, CONSUMER PROFILES 27
TABLE 19, Devices bought for .......... 27
TABLE 20, Top consumer segments ... 27
Device development ........ 27
Devices by ....... 28
Devices benefit........ 28
Devices have ......28


SECTION 10, COUNTRY FOCUS 29
TABLE 21, Market size (volume / value) by country 29
TABLE 22, Forecast popularity of devices by category – USA, UK and China 29
The market in the USA 29
The market in Europe - UK and France 30
The market in China 30
The market in Japan 30


SECTION 11, CONCEPTUAL CLARITY REQUIRED FOR MARKETING 32
Conceptual ........... 32
Exponentially ..... ...... 32
A new gold standard – .... 32
Technology is effecting an ........ 33
Technology – reconfigures ......... 33
One example, The Inverse Square Law 33


SECTION 12, MARKETING - EFFECTIVE STRATEGIES FOR NEW TECHNOLOGY 34
Market as more ..... 34
Buyers interested in their ......... 34
Not ........... 35
No time ..... 35
Apples and oranges 35
Effective sales ......... 35
The information ......... 36
Voices of other ......... 36
Integrate ........ 36


SECTION 13, MARKETING – WHAT CONSUMERS WANT TO KNOW 37
Challenge for manufacturers ......... 37
TABLE 23, Buying questions ...... 37
Fear a ..... 38
Easy to use 38
Integrate into ......... 38
Buyers want to .... .......... 38
TABLE 24, Comparisons ..... 39


SECTION 14, MARKETING AND THE INESCAPABLE ONLINE 40
New technology ....... 40
Implications of the online 40
Online marketing ....... 40
The online is the opportunity ......... 40
Direct marketing ....... 41


SECTION 15, GOING FORWARD - MARKET PROBLEMS AND OBSTACLES 42
Bewildering ....... 42
Failing to ... ........... 42
Forcing ........ 42
A free-for-all ........ 43
Beauty ........ 43
First generation ........ 43
The fear ...... 43


SECTION 16, THE HOME MARKET DIVERGES FROM THE SPA PRECURSOR 44
Spa .... 44
Spa market ....... 44
Mass ... 44
No door ... 44
Spas ....... 45
Spas are ......... / Regulatory ....... 45
Regulatory ....... 46
TABLE 25, Why spas ...... 46


SECTION 17, TECHNOLOGY USED TO GROW SALES - THE SPA EXCEPTION 47
Learning ....... 47
Spa chains ... 47
Spas that roll ........ 47


SECTION 18, APPENDIX BRANDS – MARKET EXPERTS' EVALUATIONS 49
TABLE 26, Brands … experts' ...... 49
Battery problems widespread 49
TABLE 27, Brands … experts' evaluations ........ 50
TABLE 28, Brands … experts' evaluations ..... 50
Experts' evaluations ........ 51


SECTION 19, APPENDIX - PRICES OF TECHNOLOGY 52
Impact of ...... 52
TABLE 29, Price points ...... 52
TABLE 30, Price points ........ 52
TABLE 31, ......prices ... 53
TABLE 32, Price points ..... 53


SECTION 20, APPENDIX - CASE STUDIES SUCCESSFUL BRANDS, ....... 54
TABLE 33, Sales of selected mega brands 54
Sales ......... China 54
TABLE 34, ........technology features 55
TABLE 35, ......... and the beauty outcomes 55
... and its merits in ...... 55
...../ .... 56
Quotes on .... by spas 56
TABLE 37, ......offers a lot of technology 56


SECTION 21, APPENDIX - LISTINGS OF BRANDS IDENTIFIED 57
TABLE 38, Brands identified alphabetical order and country where sold (x names) 57
TABLE 39, The top beauty device brands in USA - ........ (x names)
59 TABLE 40, .........dvice categories, ..... (x brands) 60
TABLE 41, Brands in China (.........x brands) 60


SECTION 22, APPENDIX - RETAILERS IDENTIFIED AS SIGNIFICANT IN THE SECTOR 61
TABLE 43, Retailers of beauty devices, bricks and mortar and online (x names) 61


SECTION 23, APPENDIX - BASIS OF MARKET SIZE ESTIMATES 62
Value estimates include ..... 62
TABLE 44, Market size ...... 62
TABLE 45, Size spa sector –......... 62
TABLE 46, The female ........ 63
TABLE 47, Numbers of . ........... 63
TABLE 48, The population, ....... 63


SECTION 24, METHODOLOGY AND EXPERTS INTERVIEWED 64
Experts and methodology 64
TABLE 49, Retail experts profiled 64


INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS and ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) 65
DIAGONAL REPORTS STATEMENT 67
Publication date 67
Disclaimer 67

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