Professional Beauty and Wellness Market

Diagonal Reports identifies changes in the professional beauty and wellness market worldwide which create opportunities for the personal care and cosmetics industry. Findings are published as off-the-shelf global or country reports or as customised research reports for the exclusive use of clients.

Country reports include the US and European spa markets, Saudi Arabian, South African, Brazilian and Mexican salon markets

Global reports
The digital beautycare market quantifies the value of the e-commerce beauty market, which is growing in double-digits year on year.

How to sell beautycare online explains how to bring beauty clients to a new beauty channel, without alienating established retailers

New beauty focuses on the time-easy and effortless solutions now required by consumers.

Skin and bodycare markets outperform, driven by a hyper-concern with looking younger, obsession with skin "luminosity" and, of course, weight issues.

Organic and science brands are increasingly taking market share from traditional beauty brands and are outperforming.

Male grooming market catches up.

Direct-to-consumer - the third beauty care (along with retail and professional) - market channel grows strongly as a result of changes in lifestyles and technology.

Haircare dominates the ethnic beautycare market, which is increasing in double-digit rates. The halal beautycare market becomes more important

The hair styling market accounts for almost 75% of salon services. The African hair styling market, of which hair extensions are an important part, has many unmet needs

Changes in consumer beauty behaviour and demands challenge the skills and training sector to adapt to new requirements.

Home Healthcare - Consumer wellness An ageing population prefers home healthcare to delay hospitalisation and save costs. The market for innovative equipment and devices for the at-home treatment of long term conditions increases.

Independent independent global primary market intelligence

Diagonal Reports has unrivalled insight into the beautycare and wellness market and consumer.
Over the past ten years and in connection with its research projects it has conducted thousands of in-depth interviews with beauty experts in their work-place. These sources represent millions of salon/spa service visits globally. Diagonal Reports combines an analysis of these interview findings with the market knowledge it has gained tracking hair, skin and bodycare sector developments.
Diagonal Reports quantifies market sizes, identifies changes in consumer behaviour and demand in the US, EU, Latin America, Middle-East and China for clients