Appearance, Self-Image, Wellness, Healthcare Markets and Consumer Behaviour
- cosmetic skin care, dermatological skin health, hair care, wellness, health, pain relief, anxiety, sleep -

What will the buyer of beauty and personal care, wellness and consumer healthcare want in 2026?
Get ahead of and benefit from the changes in buyer behaviour and expectations that are driving new demands in hair care, skin care and in wellness.


We research those new markets, new solutions and determine the impact of changes in buyer expectations on product demand. We are continually interviewing channel and category experts (i.e., at point of sale) in their place of work and own language or dialect, in the largest markets worldwide to identify consumer and market developments. We deliver a global market perspective and also provide granularity of detail on the consumer expectations, behaviours and regimes that underpin demand for products and brands.

Full details on our research projects are available on request and we are always happy to answer questions.

Changes in the Skin Care, Body Care and Beauty Market Research Project
- Skin Care, Face Care, Beauty Devices, IPL, Lasers, Ultra-Sound, Anti-ageing, Blemishes, Pigmentation, Whitening, Medicalised Beauty, Dermabrasion -

The Dermabrasion Scenario - At Home Facial Abrasion
(Cleansing has been upgraded and morphed into something much bigger, bringing anti-ageing and blemish correction with it. At home facial abrasion based skin care delivers glowing, smooth skin. We explain why this is the new 'Botox' in beauty and how all skin care brands must adapt.)

Consumers Spend More Than Ever Before on Appearance and Self Image While Cosmetic Beauty's Share Declines
(The cosmetic beauty market is in terminal decline. This model had defined and dominated the entire beauty market until very recently. Consumers are now switching to new skin care solutions which deliver the outcomes they want. Learn about what consumers of the 21st century are buying to solve their appearance and self image problems.)

Beauty (Appearance) Market of the Future will be Less Ingredient-Centric and Less Cosmetic-Centric
(Ingredients 2016-2026 A New Competitive Space)

Beauty Competes In a New Cosmetic World Increasingly Defined by and Measured Against, Pharmaceutical Products
(New Paradigm in Beauty)

Future Scenario in US Skincare. Opportunities, Trends, Challenges
US Skin Care Roadway 2016 - 2026

New Devices and Solution Turning Dermatology (Rx & OTC) Market on its Head
(New Solutions and Devices That Come From Outside the Traditional Dermatology Channel)

Disruption in Dermatology
(The Emergence of Functional Beauty in Key Skincare Market Segments and Its Impact on Dermatology)

Changes in Hair Care Market Research Project
- Colourants, Hair Smoothing and Straightening, Hair Thinning, Hair Loss, Male Grooming, Ingredients, Hair Devices -

New Hair Styling Behaviours
(A new hair styling market, with demand for different types of smoothing and brushing products, is being created. Consumers have new expectations and their behaviour has changed. Learn about the products and technologies that are inspiring innovations.)

Developing Beauty Markets Research Project
- Skin Care in China, Chinese Medicalised Beauty, African Hair Care, Middle East, Brazilian Hair Care -

Brand Equity in the Chinese Premium Skin Care Market
(China will shortly become the world's largest skin care market. Learn the specifics of Chinese skin care buyer behaviour, what factors (pricing and non pricing)are valued by consumers and the best ways to tap into this market demand for quality skin care brands.)

Brand Equity in the African Hair care Market
(The number of buyers is growing. Many millions of first generation consumers are entering the market. They 'overspend' on hair care for specific reasons. Learn about the different behaviour and expectations of the African hair and scalp care consumer and the market being created.)

Wellness and Consumer Healthcare Research Project
Opportunities created by this new consumer wellness mode in dermatology, beauty from within, dermo cosmetics, non pharmaceutical alternatives to pain relief and management, (de)stressing, detoxing, energy level concerns, sleep aids...

Wellness Becomes Functional Medicine for Consumer of the 21st Century
The new paradigm in consumer health care is growing in popularity. The pharmaceutical paradigm, which had been the dominant model in health care, is losing its monopoly of the market to new wellness motivations and behaviours. The pharma industry must innovate - adapt products and formulations or lose both sales and the argument.

The Battle for the Skin Care Consumer of the 21st Century
There is a fierce fight going on between traditional beauty companies and myriad other players for skin care consumers and spending. Fewer women are actually buying skin care products. Here we examine what skin care outcomes consumers want and which solutions best deliver those outcomes.

The Emergence of Wellness
The Wellness Mode Shaping Consumption
People want different solutions to common health care problems - such as pain management and relief, stress and anxiety, sleep and tiredness. Wellness has become a major cultural value for consumers. They have switched to a wellness mode to solve a range of interlinked health, appearance and self-image problems. Wellness, once restricted to the affluent, has been democratised and is now available to, and wanted by, the mass market. Consumers now believe in and demand wellness solutions for dermatological skin health(dryness, blemishes), pain, body shape, sleep, anxiety, stress, etc. This change in behaviour has implications for the traditional pharmaceutical and healthcare industries, for nutrition and food companies and also for beauty brands.

Learn about how consumers are buying wellness.

Retailing and Modern Beauty

Retailers and the Reconfiguration of Appearance (Self Image)
( Opportunities in the Modern Beauty Culture for Retailers and Department Stores)

Further Reading

These articles highlight trends which are shaping demand for new solutions in beauty, personal care, pharma, healthcare, nutrition. They have appeared in the leading beauty press magazines and publications around the world or our analyst has been interviewed about them in business media in South Africa, Saudi Arabia, France, USA, UK, Germany, etc.

Beauty in transition

Beauty caught where technologies coverge

Death by a thousand cuts for legacy beauty brands refusing to change

Beauty consumer touch points and new beauty marketing 2015 A new gold standard in beauty advertising and marketing

Beauty behaviour of hair and skincare 'overspenders' - the missing piece of the product formulation puzzle

Cosmetic loses its monopoly of Beauty

New beauty lexicon: industry and consumers are out of sync

Changing needs of skincare buyers

Hair management offers market today what colouring offered in late 1990s

Scientific skincare market: When natural is medical

China Beauty Market: When price is a proxy for quality

Emerging market consumer demands 'For-Me' formulations

Science confers credibility on skincare brands

Beauty interest communities displace advertisers and marketeers and dictate the agenda

Screens and the skincare market 2014

Beauty market and consumer of 2020. Analysis and schematic map

Beauty dialogue for e-commerce

Beauty device market

Mega skincare project

Rise of the chemophobe consumer

Read our client feedback and see our media coverage