Where is the beauty market going.? What will the beauty buyer want in five or 10 years.?

We can describe that consumer and those hair and skincare products. Ask about our track record in predicting global beauty market developments.

We are constantly interviewing hair and skincare category experts (i.e., at point of sale) in their place of work and own language or dialect about market changes.

Data, from these one-on-one discussions, is distilled into a cohesive story to support our clients' decision-making.

Our beauty market and consumer analysis is different because each project is designed to focus on structuring the client's problem and the best possible solutions.

Summaries of Beauty Consumer and Market Insight


The full reports with detailed intelligence are available.

Beauty in Transition

Beauty caught where technologies coverge

Death by a thousand cuts for legacy beauty brands refusing to change

The evolving beauty ingredients narrative 2015-2025 (consumers and industry out of sync?)

Death by a thousand cuts for legacy beauty brands refusing to change

Beauty consumer touch points and new beauty marketing 2015 A new gold standard in beauty advertising and marketing

Beauty behaviour of hair and skincare 'overspenders' - the missing piece of the product formulation puzzle

Cosmetic loses its monopoly of Beauty

New Beauty Lexicon: industry and consumers are out of sync

Changing needs of skincare buyers

Hair management offers market today what colouring offered in late 1990s

Scientific Skincare Market: When natural is medical

China Beauty Market: When price is a proxy for quality

Emerging market consumer demands 'For-Me' formulations

Science confers credibility on skincare brands

Beauty Interest Communities Displace Advertisers and Marketeers and Dictate the Agenda

Screens and the Skincare Market 2014

Beauty Market and Consumer of 2020. Analysis and Schematic Map

Beauty Dialogue for E-Commerce

Beauty Device Market

Mega Skincare Project

Rise of the Chemophobe Consumer

Global Beauty Market and Consumer Analyses

Contact for details of published 2015 beauty market and consumer analyses

Sub-Saharan African Haircare Consumer Behaviour and Regimes 2015

(Angola, Ethiopia, Kenya, Mozambique, Nigeria, South Africa, Tanzania, Uganda, Zambia)


Global Facial Skincare Consumer Behaviour and Regimes 2015

(USA, Europe, Asia)

North African Beauty (Hair and Skin) Consumer Behaviour and Regimes 2015

(Algeria, Egypt, Morocco)

Middle Eastern Beauty (Hair and Skin) Consumer Behaviour and Regimes 2015

(Saudi Arabia, UAE)

Client Feedback and Media Coverage

See the conferences at which we present our findings (HBA, New York; Cosmoprof Asia, Hong Kong; Professional Beauty, London, UK; In-Cosmetics, Paris, France) and read what our clients say.