Where is the beauty market going.? What will the beauty buyer want in 2026.?

We describe that beauty consumer and those hair and skincare products.

We are constantly interviewing beauty, hair and skincare category experts (i.e., at point of sale) in their place of work and own language or dialect about changes in consumer behaviour and in product demand.

Data, from these one-on-one discussions, is distilled into a cohesive story to support our clients' decision-making.

Our beauty market and consumer analysis is different because each project is designed to focus on structuring the client's problem and the best possible solutions.

Beauty Consumer and Market Insight

The full research and analysis reports with detailed intelligence are available.

Analysis Report (October 2015) Beauty Market of the Future will be Less Ingredient-Centric and Less Cosmetic-Centric Beauty Ingredients 2016-2026 A New Competitive Space

Analysis Report (October 2015) Beauty Competes In a New Cosmetic World Increasingly Defined by and Measured Against, Pharmaceutical Products New Paradigm in Beauty

Analysis Report (September 2015) Future Scenario in US Skincare. Opportunities, Trends, Challenges US Skin Care Roadway 2026

Summary of Trends Beauty in Transition

Beauty caught where technologies coverge

Summary of TrendsDeath by a thousand cuts for legacy beauty brands refusing to change

Summary of Trends Beauty consumer touch points and new beauty marketing 2015 A new gold standard in beauty advertising and marketing

Summary of Trends Beauty behaviour of hair and skincare 'overspenders' - the missing piece of the product formulation puzzle

Summary of Trends Cosmetic loses its monopoly of Beauty

Summary of Trends New Beauty Lexicon: industry and consumers are out of sync

Changing needs of skincare buyers

Summary of Trends Hair management offers market today what colouring offered in late 1990s

Summary of Trends Scientific Skincare Market: When natural is medical

Summary of TrendsChina Beauty Market: When price is a proxy for quality

Summary of Trends Emerging market consumer demands 'For-Me' formulations

Summary of Trends Science confers credibility on skincare brands

Summary of Trends Beauty Interest Communities Displace Advertisers and Marketeers and Dictate the Agenda

Summary of Trends Screens and the Skincare Market 2014

Summary of Trends Beauty Market and Consumer of 2020. Analysis and Schematic Map

Summary of Trends Beauty Dialogue for E-Commerce

Summary of Trends Beauty Device Market

Summary of Trends Mega Skincare Project

Summary of Trends Rise of the Chemophobe Consumer

Global Beauty Market and Consumer Analyses

Contact for details of published 2015 beauty market and consumer analyses

Sub-Saharan African Haircare Consumer Behaviour and Regimes 2015

(Angola, Ethiopia, Kenya, Mozambique, Nigeria, South Africa, Tanzania, Uganda, Zambia)

Global Facial Skincare Consumer Behaviour and Regimes 2015

(USA, Europe, Asia)

North African Beauty (Hair and Skin) Consumer Behaviour and Regimes 2015

(Algeria, Egypt, Morocco)

Middle Eastern Beauty (Hair and Skin) Consumer Behaviour and Regimes 2015

(Saudi Arabia, UAE)

Client Feedback and Media Coverage

See the conferences at which we present our findings (HBA, New York; Cosmoprof Asia, Hong Kong; Professional Beauty, London, UK; In-Cosmetics, Paris, France) and read what our clients say.