The buyer behaviours that are shaping the beauty market of the future
We study how people worldwide
Our research shows that there is a new space in beauty.
This is a space that's not being captured or measured by the industry and where legacy beauty cannot be sold.
Consumers worldwide are switching to a new beauty 'diet'.
Contact us with your questions and for fuller details on The Behaviours
That Are Shaping Beauty
Beauty Market Research Project
(Skin Care, Face Care, Body Care, Wellness, Beauty Devices, IPL, Lasers, Ultra-Sound, Anti-ageing, Blemishes, Pigmentation, Whitening,
Medicalised Beauty, Dermabrasion, Sleep, Pain Relief, Anxiety)
The Dermabrasion Scenario - At Home Facial Abrasion
(Cleansing has been upgraded and morphed into something much bigger, bringing anti-ageing and blemish correction with it.
At home facial abrasion based skin care delivers glowing, smooth skin. We explain why this is the new 'Botox' in
beauty and how all skin care brands must adapt.)
Consumers Spend More Than Ever
Before on Appearance and Self Image While Cosmetic Beauty's Share Declines
(The cosmetic beauty market is in terminal decline. This model had defined and dominated the entire beauty market until
very recently. Consumers are now switching to new skin care solutions which deliver the outcomes they want. Learn about
what consumers of the 21st century are buying to solve their appearance and self image problems.)
Beauty (Appearance) Market of the Future will be Less Ingredient-Centric
and Less Cosmetic-Centric
(Ingredients 2016-2026 A New Competitive Space)
Beauty Competes In a New Cosmetic World Increasingly Defined
by and Measured Against, Pharmaceutical Products
(New Paradigm in Beauty)
Future Scenario in US Skincare. Opportunities, Trends, Challenges
US Skin Care Roadway 2016 - 2026
New Devices and Solution Turning Dermatology (Rx & OTC) Market
on its Head
(New Solutions and Devices That Come From Outside the Traditional
Disruption in Dermatology
(The Emergence of Functional Beauty in Key Skincare Market Segments
and Its Impact on Dermatology)
Changes in Hair Care Market Research Project
New Hair Styling Behaviours
- Colourants, Hair Smoothing and Straightening, Hair Thinning, Hair Loss, Male Grooming, Ingredients, Hair Devices -
(A new hair styling market, with demand for different types of smoothing and brushing products, is being created.
Consumers have new expectations and their behaviour has changed. Learn about the products and technologies
that are inspiring innovations.)
Developing Beauty Markets Research Project
Iranian Haircare, Skincare Market and Consumer Behaviour 2016
Consumer behaviour, Opportunities in skincare and hair markets in China, Iran, Sub Saharan Africa, Saudi Arabia, Lebanon, Kuwait
(The Iranian market presents a once-in-a-lifetime opportunity for beauty and haircare companies. No major brand
in skin care or hair care can afford to miss this dynamic and untapped developing market in Iran.)
Brand Equity in the Chinese Premium Skin Care Market
(China will shortly become the world's largest skin care market. Learn the specifics of Chinese skin care
buyer behaviour, what factors (pricing and non pricing)are valued by consumers and the best ways to
tap into this market demand for quality skin care brands.)
Brand Equity in the African Hair care Market
(The number of buyers is growing. Many millions of first generation consumers are entering the market.
They 'overspend' on hair care for specific reasons.
Learn about the different behaviour and expectations of the
African hair and scalp care consumer and the market being created.)
Wellness and Consumer Healthcare Research Project
Wellness Becomes Functional Medicine for Consumer of the 21st Century
The new paradigm in consumer health care
Opportunities created by this new consumer wellness mode in dermatology, beauty from within,
dermo cosmetics, non pharmaceutical alternatives to pain relief and management, (de)stressing, detoxing, energy level
concerns, sleep aids...
is growing in popularity. The pharmaceutical paradigm, which had been the
dominant model in health care, is losing its monopoly of the market to new wellness motivations and behaviours.
The pharma industry must innovate - adapt products and formulations – or lose both sales and the argument.
The Battle for the Skin Care Consumer of the 21st Century
There is a fierce fight going on between traditional beauty companies and myriad other players for skin care consumers
and spending. Fewer women are actually buying skin care products.
Here we examine what skin care outcomes consumers want and which solutions best deliver those outcomes.
The Emergence of Wellness
The Wellness Mode Shaping Consumption
People want different solutions to common health care problems - such as pain management and relief, stress and
anxiety, sleep and tiredness. Wellness has become a major cultural value for consumers. They have switched to a wellness mode to solve a range of interlinked health, appearance and self-image problems. Wellness, once restricted to the affluent, has been democratised and is now available to, and wanted by, the mass market.
Consumers now believe in and demand wellness solutions for dermatological skin health(dryness, blemishes), pain,
body shape, sleep, anxiety, stress, etc. This change in behaviour has implications for the traditional
pharmaceutical and healthcare industries, for nutrition and food companies and also for beauty brands.
Learn about how consumers are buying wellness.
Retailing and Modern Beauty
Retailers and the Reconfiguration of Appearance (Self Image)
( Opportunities in the Modern Beauty Culture for Retailers and
These articles highlight trends which are shaping
demand for new solutions in beauty, personal care, pharma, healthcare, nutrition. They have appeared in the
leading beauty press magazines and
publications around the world or our analyst has been interviewed about them in business media in South Africa, Saudi Arabia, France, USA, UK, Germany, etc.
Beauty in transition
Beauty caught where technologies coverge
Death by a thousand cuts for
legacy beauty brands refusing to change
Beauty consumer touch points
and new beauty marketing 2015
A new gold standard in beauty advertising and marketing
of hair and skincare 'overspenders' - the missing piece of the
product formulation puzzle
Cosmetic loses its monopoly of
New beauty lexicon:
industry and consumers are out of syncChanging needs of skincare
Hair management offers
market today what colouring offered in late 1990s
Scientific skincare market:
When natural is medical China Beauty Market:
When price is a proxy for quality
Emerging market consumer demands
Science confers credibility on
Beauty interest communities displace advertisers and
marketeers and dictate the agenda
Screens and the
skincare market 2014
Beauty market and consumer of 2020.
and schematic map
Beauty device market
Mega skincare project
Rise of the chemophobe consumer